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RULING IN REAL TIMELORA WINNING SCHAEFFER
VP SOCIAL, RESOURCE
@schaefgrl
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C-suite 78%
55%
53%
44%
26%
25%
23%
Customers
Board of Directors
Corporate strategy
Non-executive senior leadership
Key external business partners
Parent company
IBM - The Customer-activated Enterprise, 2014
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1 1
2
3 3
Technology factors
Market factors
Macro-economic factors
People skills
2004 2006 2008 2010 2012 2013
IBM - The Customer-activated Enterprise, 2014
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THE CONSUMER
LEADS;
TECHNOLOGY
ENABLES
44%of marketers have deployed
or are planning to invest in
real time marketing
eMarketer, 2013
58%of companies leveraging real time
marketing believe that it drives revenue
based on personalized offers
eMarketer, 2014
7
Assessing Deciding Executing
50 30 20% % %
8
Assessing Deciding Executing
20 7010%% %
9
READY FIREAIM
#RTMReal Time Marketing
OR
RIGHT TIME MARKETING
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The Right NowWith on-demand expectations at an all time
high, every second matters when delivering the
right experience at the right moment.
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“Consumers expect that any
information or service they desire be
available to them on any device, in
context, at their moment of need.”
Rising Expectations
Josh Bernoff
SVP, Idea Development at Forrester Research
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CC BY 2.0 by Dinner Series
Content MixologyIn this unprecedented, hyper-competitive environment,
where everyone and everything is vying for the
consumer’s attention, it’s time to think beyond marketing
messages and create content that people want to spend
time with.
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“ Embrace the platforms your
audience is using, not the ones
you’re comfortable with.
- Scott Monty, Ford’s Global Head of Social Media
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DiGiorno Pizza
Copyright © 2014 wallconvert.com. All Rights Reserved.
Data-BasedWelcome to a transformational time where a
consumer's wants, needs and behaviors are beginning
to flow into a single source of new, actionable insight.
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Thank You!LORA WINNING SCHAEFFER
VP SOCIAL, RESOURCE
@schaefgrl
@resource