St. Enoch Centrecase study

client profile

St. Enoch Centre

St. Enoch Centre is home to a great range of high street brands including numerous Scottish exclusives including Hamleys and Folli Follie.

More than 19 million shoppers visited St. Enoch Centre in 2011, with 43% of shoppers stating the Centre as their No. 1 retail `destination.

{Anne Ledgerwood}Marketing Director, St. Enoch Centre

“We want St. Enoch Centre to be viewed as one of Scotland’s top shopping destinations, by both consumers and retailers. The Centre has undergone a £150 million redevelopment in the past few years and is at the forefront of the retail industry.”

our brief

BIG promotes St. Enoch Centre in both a consumer and corporate capacity, keeping Glasgow’s top shopping destination at the forefront of local and national media.

what we did

BIG is well connected to the major Scottish titles. Our staff have built a strong relationship with numerous consumer and fashion journalists, as well as business and trade titles.

Throughout the redevelopment of the Centre, BIG has ensured that St. Enoch Centre is featured frequently in the press and is viewed as a staple of Glasgow’s Style Mile by the press and public.

what we did

BIG promotes St. Enoch Centre using a comprehensive PR strategy encompassing both consumer and corporate activity.

The team work on the Centre’s sponsorship deals, promotion of retailers and events, planning and creation of the Centre magazine ‘1ST’ as well as the implementation of stakeholder engagement activity.

what we did

BIG promoted the Centre’s It’s My Greener Glasgow art & design competition for primary and secondary schools across Glasgow, securing guest judge STV weather presenter Sean Batty.

In addition to highlighting St. Enoch Centre’s environmental credentials, BIG’s publicity in schools connected with younger generations in Glasgow by promoting their artistic talents.

end result

The consumer team liaise with retailers within the Centre and create feature opportunities within the local & Scottish national press, while playing an active role with consumer activities and sponsorships.

BIG has secured St. Enoch Centre coverage in major Scottish press including the Herald, Scotsman, Daily Record, Scottish Sun as well as key trade titles and immediate local press.

BIG’s corporate team highlights the contribution which the Centre makes to the city’s retail sector and wider business community, as well as securing coverage on its community and environmental... initiatives and CSR strategy.

testimonial

{Susan Nicol}General Manager, St. Enoch Centre

“St. Enoch Centre is one of the biggest shopping destinations in Scotland and The BIG Partnership continue to ensure our brand is continually in the public eye. The company provides a thorough service, delivering effective public relations campaigns as well as contributing to marketing and offering sound advice when dealing with the media. ”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200