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Case Study: Story Telling for Meeting Planners

Going (Way) Beyond Floor Plans and Capacity Charts

Presented by Andressa ChapmanDirector of Marketing, Wild Dunes Resort

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Just the Facts, Ma’am

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Help Me Help You

• Expensive• Inflexible• Not progressive• Didn’t tell our story

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Requirements

• Cost-effective• Comprehensive• Fall-back PDF• Tell our story• People had to want to use it

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Meeting Planner Digital Toolkit

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LinkedIn Post Customized Email Signatures

Homepage Push Marketing

Results To Date

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I JUST GOT A LEAD FOR FEBRUARY FROM OUR EBLAST!WHOOT, WHOOT!!!!

- Eric

This is so cool!- Meeting Planner

Wow, I never knew you had all this to offer.

- Meeting Planner

I love my toolkit – thank you!- Kinsey

I’ve already gotten 4-5 likes to my LinkedIn post.

- WillWe’ve already seen 3 people Favorite it on Twitter – and one of them was a DMC!

- Daisy

Show me that smile again

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