Case StudySEABROOK ISLAND ENHANCES BEACH CLUB COMMUNITY WITH SUPERIOR SHADE

SEABROOK ISLANDJohns Island, South Carolina

THE CUSTOMER & THEIR CHALLENGE: Seabrook Island is a

private oceanfront community located a few miles from historic

Charleston, S.C. This community consists of residential homes, golf

courses, and beach club surrounded by a coastal barrier, maritime

forest, marshes, and pristine beaches.

Being an ocean-side community in the South, Seabrook gets

plenty of sunshine and warm weather throughout the year.

“One of the top complaints we heard from our members was the

lack of shade in our pool area and our beach area,” Caleb Elledge,

General Manager and Chief Operating Officer of Seabrook said.

In addition to relief from the heat, another reason they wanted

shade was to help protect against harmful UV rays.

“People are much more conscious of the negative effects of the

sun, but they still want to enjoy the outdoors at the same time,”

Elledge said. Seabrook Island was in search of shade that could

cover a large, expansive area that was also aesthetically pleasing.

THE SUPERIOR SHADE SOLUTION: It was important to the

customer to choose durable and great-looking shade structures.

“Our beach club is the crown jewel of our entire operation. We

couldn’t just put up any kind of shade system that was going to be

a blemish,” Elledge said.

To date, Seabrook has implemented three phases of shade

solutions throughout the community.

PHASE 1 | In the spring of 2015, the initial shade project consisted

of a covered walkway by the ocean called The Ribbon. Seabrook

decided to start with this area as the initial project because it’s the

primary ocean front beach location where they keep all of their

beach chairs. It is an expansive area between 200 to 230 feet of

space that needed to be covered. The shade solution consisted

of eight Hyperbolic Sail Shades. These shades were in varying

dimensions in order to accommodate the curved design of the

existing pathway. The shade allows club members and guests can

enjoy the beach without the heat from the harsh sun in this prime

location.

PHASE II | In the spring of 2016, the second phase consisted of

implementing shade to their pool-side grill. One section included

three custom Triangle Sails to shade a seating area and the

entrance to the pool. Two Arched Cantilevers provide shade to

pool-side loungers, so sunbathers can enjoy the pool area while

staying protected from the sun.

PHASE III | The most recent shade project tackled shading the

outdoor patio of the Pelican’s Nest restaurant. Two Hypar Sails

and four Triangle Sails create this custom shade solution that allow

diners to stay cool while they enjoy the ocean views.

PHASE I PHASE II PHASE III

Our beach club is the crown jewel of our entire operation. We couldn’t just put up any kind of shade system that was going to be a blemish.

-Caleb ElledgeGeneral Manager and Chief Operating Officer

THE RESULTS: The new shade structures have had a positive

impact on Seabrook Island resort.

“The impact has been tremendous. A ton of member feedback,

and a ton of guest feedback that’s been nothing but positive,” said

Elledge.

Superior Recreation of the Carolinas worked with Elledge every

step of the way.

“When I discovered Jamie Perrett and his team it was just

tremendous,” Elledge said. “They really did a great job for us.

Super responsive, reasonably priced, always working with us to

get the project done. They came in within their deadline and under

budget. They’ve been great to work with.”

After doing three phases, Elledge ‘couldn’t be happier.’

“We’ve taken our number one complaint from a few years ago and

we’ve made it our number one compliment. Whether they’ve been

a member of the club for many years or a first time visitor, of the

first things that people will make a positive remark on is our shade

system. It’s unique, it’s attractive, and incredibly functional, and it

does it’s job very well,” he said.

Seabrook has worked with Superior since 2015 and are looking

forward to enhancing more areas with shade solutions.

“One of the things we have discovered is that when you install

a shade system like this, immediately we and our members are

looking for other opportunities to implement a similar system,”

Elledge said.

The next project will most likely be tennis court shade because

they have a very active tennis and pickleball program.

“We couldn’t be happier with the product and anyone that would

like to come and check out the shades for themselves, we’d love

to have them. Very, very happy with how this project has turned

out and I’m looking forward to continuing this partnership,” said

Elledge.

SHADE IN ACTIONThe Impact of Superior Shade

SEE THE SHADE IN ACTION HERE!

We’ve taken something that was once our number one complaint several years ago and made it our number one compliment.

-Caleb ElledgeGeneral Manager and Chief Operating Officer

CHALLENGES: Elledge spent a lot of time researching a company

that could handle their shade needs.

“From the minute I called Jamie Perrett and spoke with him he

knew exactly what we needed. He was out here meeting with me

within a couple of weeks,” Elledge said.

We worked with our SRP Certified Partner, Superior Recreation of

the Carolinas to create the best solution for Seabrook.

“We had a lot of discussion and came up with the best plan to give

them shade,” Bobby Jones, owner of Superior Recreation of the

Carolinas said. “We had to create a plan that worked around the

concrete, palm trees, etc. to make it as good as possible.”

The Install Foreman James Hewett had a small install team of three

work on this project.

“I can’t give enough credit to James,” Jones said. “There was no

easy way to get the equipment inside the area.”

Three guys carried the heavy shade posts.

“The posts weighed 580 pounds each, and they took them in and

placed them on the surface mount bolts,” Jones said.

They also cut the decking of the outdoor patio in order to put the

concrete footers underneath.

“Just an amazing job on their part,” Jones said.