“We’re offering access to the Internet at a game-changing speed. With higher speed access, Nigerian businesses and consumers will be more productive and competitive as they are able to do more everyday at 4G speeds. They will also be able to share the same 4G connection, make and receive clear voice calls at affordable prices, without the complications of cabled networking.”

Chuma OkoyeChief Operating Of�cer

SWIFT

Nigeria Broadband at a GlanceSWIFT launched its WIMAX 4G service in January 2011 with a rigorous coverage ambition to reach up to 10 million¹ people. It prides itself on leadership in innovation and utilizes the best technologies to empower the savvy Nigerian at work and home. To achieve and sustain this, SWIFT has to differentiate itself in the very competitive Nigerian telecoms market. Nigeria has a population of more than 150 million people, with over 150 ISPs in operation offering broadband Internet service speeds ranging from 32kbps to 8Mbps for residential, enterprise and corporate markets.

However, the broadband Internet market is still underdeveloped and is weighed down by various factors including low fixed-line and PC penetration, poor wireless network infrastructure, service quality, and high connection cost. Typically, ISPs provide broadband Internet experience either via legacy cabled copper or VSATs (direct satellite Internet access solution) which are clunky and inflexible in terms of accessibility and installation charges. In short, broadband Internet was a costly affair for the general public. 1 Source : Technology Times - http://www.technologytimesng.com/2010/12/13/swift-begins-commercial-service-on-4g-network/

SWIFT NETWORKS, AfricaFast Tracking 4G in Nigeria

The SWIFT AdvantageSWIFT’s 4G launch heralded a new service experience for most users since high speed Internet, VoIP, multimedia content were previously inaccessible in the Nigerian market due to poor wired network infrastructure and unreliable wireless services. SWIFT Networks remains conscious of delivering above market customer experience and careful in its strategy to deliver consistent access speed of 2Mbp per subscriber.

Conventional USB modems perform marginally better than indoor modems. However, in dense city dwellings like Lagos, the propensity for multipath propagation impairs performance, negating its effectiveness to offer a stable and reliable service. SWIFT understood the importance of selecting the right product strategy in entering the competitive market.

In order to win customers and cap market share, the UH350 proved to be a key differentiator, outperforming conventional USB modems in the market. The advanced antenna designs render NLOS limitations to the most minimal, thus performing on par as one would expect from a fixed wireless modem. With equivalent entry price points, SWIFT managed to provide greater access speeds and capacity to keep their customers satisfied. Additionally, there are no more fixed monthly charges passed on to customers.

Customer Objectives• Provide improved broadband speeds• Provide converged broadband service for voice, data and Internet• O v e rc o m e p o o r i n d o o r performance

Nigeria is Africa’s largest communications market, ideal for growth; large young population and modest penetration levels. Previously, it suffered from the lack of international connectivity. The arrival of MainOne in 2009 and Glo1 submarine cable in 2010 can now connect Nigeria to West Africa and Europe, resulting in more international bandwidth to operators, transforming broadband adoption, ie. cheaper and faster Internet access to the end-users.

SWIFT Networks Ltd is a Lagos, Nigeria based provider of multi-service broadband telecommunications services to businesses and residential subscribers in the 3.5GHz spectrum. Its services include WiMAX 4G broadband Internet, digital telephony, data and video surveillance solutions.

The company is providing its next generation 4G service branding “SWIFT 4G Broadband” available in Lagos and with a network signal covering over 10 million people with further expansion also in progress.

*Source: Nigeria Communications WeekE

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Swift Home @10GB, up to 2Mbps

3x more capacitywith 10% savings

Solution for SuccessSWIFT built Nigeria’s first commercial WIMAX 4G broadband network in Lagos and looked to Greenpacket for the UH modem, the world’s first high gain USB modem to maintain leadership in the wireless broadband expansion and data growth segment. The development of more advanced antenna technology, chipsets and power amplifiers are capable of improving coverage. The UH modem proved to be a success with users, as it matched a broad range of uses in indoor, outdoor and portable conditions.

WiMAX 4G signal like other wireless technologies is susceptible to indoor penetration losses most often limiting cell coverage.

The UH modem is designed with Switched Tx Diversity algorithm which allows the modem to intelligently switch transmission path based on stronger signal strength and high gain omni antennas to facilitate greater precision transmission.

This gives an impressive improvement in the UL performance, augmenting the overall coverage and capacity capability by up to 20%, as opposed to costly network infrastructure investments. The UH modem helped set a market leadership for SWIFT and sets it apart from the conventional broadband service with exceptional value and performance package plans.

Product Facts• Wideband support for frequency 3.5GHz -3.7GHz• High gain antenna up to 5dBi• Smart Signal Transmission Algorithm• High transmission power• Suited to indoor, outdoor and nomadic usage• Accorded iF Product Design Awa rd 2010 and 4GWE Product of the Year 2010 award

Key Benefits to SWIFT• Capturing market presence for personal and residential segments• Extending coverage and service to urban and sub-urban areas• Accelerating returns on investment, while reducing capital expenditure on geographic expansion

Figure 1 : UH Modem