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Case Study : Telemax 4G Data and Internet Rising

Date post: 28-Nov-2014
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The Internet market is a small but growing sector with penetration rate of roughly 11%. Mongolia has a population of approximately 3 million (U.S census bureau, 2010) with GDP per capita USD2,027(ppp) according to IMF. The sparse population density of 2 people per km² inhibits the modernization of fixed infrastructure. With distinctive go-to market strategy in device pairing and service plans, Telemax challenged the 20+ ISP rivals that had inflexible subscription plans comprising of dial-up, DSL, ADSL, and fiber optic-based services that were more suited to large-scale enterprise usage. Find out how Greenpacket helped addressed the broadband users on-the-move with its modems.
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“Telemax’ superior network performance is attributed to the continuous innovation and partnership with Greenpacket. The breakthrough high-performance gain modem of the DX and UT is reliable and effective, serving the segment market for personal and residential domains.” Bayarbat Ariunbold Chief Operating Officer Telemax Communication Wireless Internet Rising The Internet market is a small but growing sector with penetration rate of roughly 11%¹. Market penetration continues to remain strong in the urban centers, with a rising urban population. Government initiatives such as the e-Mongolia National Program are helping to spread Internet awareness and usage throughout the country. An FttB project covering all Ulaanbaatar districts, hotels, schools, and government houses are developing as a transition to advanced communication services. 1 Source : Internet World Stats 2010 Penetration by Population Telemax Communication LLC is part of the Altai Holding investment and conglomerate companies in Mongolia with diversified investments in areas such as retail, hotel management, IT, telecommunication, finance and securities. Telemax launched its 802.11e WiMAX in the 2.5GHz band to offer wireless Internet service in 2009 in the city of Ulaanbaatar, the capital city in Mongolia and home to about a third of the nation’s population, serving 4G data and voice in the city as well as plans to extend services to some of the outer cities of Ulaanbaatar where wired infrastructure is lacking. Telemax, Mongolia 4G Data and Internet Rising
Transcript
Page 1: Case Study : Telemax 4G Data and Internet Rising

“Telemax’ superior network performance is attributed to the continuous innovation and partnership with Greenpacket. The breakthrough high-performance gain modem of the DX and UT is reliable and effective, serving the segment market for personal and residential domains.”

Bayarbat AriunboldChief Operating Of�cer

Telemax Communication

Wireless Internet RisingThe Internet market is a small but growing sector with penetration rate of roughly 11%¹. Market penetration continues to remain strong in the urban centers, with a rising urban population. Government initiatives such as the e-Mongolia National Program are helping to spread Internet awareness and usage throughout the country. An FttB project covering all Ulaanbaatar districts, hotels, schools, and government houses are developing as a transition to advanced communication services.

1 Source : Internet World Stats 2010 Penetration by Population

Telemax Communication LLC is part of the Altai Holding investment and conglomerate companies in Mongolia with diversified investments in areas such as retail, hotel management, IT, telecommunication, finance and securities.

Telemax launched its 802.11e WiMAX in the 2.5GHz band to offer wireless Internet service in 2009 in the city of Ulaanbaatar, the capital city in Mongolia and home to about a third of the nation’s population, serving 4G data and voice in the city as well as plans to extend services to some of the outer cities of Ulaanbaatar where wired infrastructure is lacking.

Telemax, Mongolia4G Data and Internet Rising

Page 2: Case Study : Telemax 4G Data and Internet Rising

Winning StrategyMongolia has a population of approximately 3 million (U.S census bureau, 2010) with GDP per capita USD2,027(ppp) according to IMF. The sparse population density of 2 people per km² inhibits the modernization of fixed infrastructure.

With distinctive go-to market strategy in device pairing and service plans, Telemax challenged the 20+ ISP rivals that had inflexible subscription plans comprising of dial-up, DSL, ADSL, and fiber optic-based services that were more suited to large-scale enterprise usage. The concentration of urbanites and light business users flourishing in main cities presents untapped opportunity as a result of e-commerce growth. A key enabler of online businesses is spurred by versatile modems with capability to enable multiple services such as online banking, online shopping and Internet marketing.

Solution for SuccessTaking into consideration the assessment of user demographics, commercial needs and service needs, Greenpacket’s UT250 modem was ideal for addressing broadband users on-the-move. It is a light-weight, easy to carry USB modem that is packed with practicality and performance.

Understanding the limitations of city dwellings and indoor performance due to penetration losses, the DX250 modem is designed with Wi-Fi compatibility to boost indoor coverage. The DX250 is a high performance modem, with industry grade specifications suited for residential and light business (SoHO) users requiring voice, data, fax applications with 2 LAN ports and 2 voice ports with QoS support to ensure reliable service.

Both the UT and DX incorporates advanced antenna technology capable of selecting the best signal quality for better uplink performance and higher transmission power for improved SINR to reduce penetration loss. It is aesthetically designed and functional with minimal requirements of technical configuration to fit usage, embodying a true plug-and-play experience.

The unique features of the UT and DX helped set the competition apart with more users getting online for equivalent or better speeds at fair price package options.

Product Facts• High gain antenna • Smart Signal Transmission Algorithm• High transmission power up to 28dBm (DX Tower modem)• High transmission power up to 24dBm. (UT modem)• Wi-Fi compatibility (DX Tower modem)

Key Benefits to Telemax• Estab l i sh ing key serv ice differentiation for high quality data applications.• Extending coverage and service to urban and residential users.

Customer Objectives• Provide fixed wireless Internet broadband to urban population• Provide converged broadband service for data and high speed Internet

Figure 2 : DX Modem

Figure 1 : UT Modem


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