Simplifying interfaces.

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www.netway.eu

Landing page review with Netway

February 2010

Vente-­‐Exclusive.com  in  a  nutshell

4  to  7  private  sales  per  week,  with  discounts  up  to  -­‐70%

Now with more than 600.000 members

...  and  growing  fast  (60.000  new  members  per  month)  and  growing  very  fast

To sustain our growth, we’ve rebuild our site from scratch

Some landing pages also changed because of this

...which had a negative impact on conversion

This  is  why  we  contacted  Netway

Understanding  user  behaviour

Who  is  target  audience

What’s  the  user  moEvaEon

Flow  analysis

Behavioural  recommendaEons

Netway  took  us  through  an  iteraEve  process  

We  A/B  tested  the  outcome  

50%

50%

...with a very satisfying impact on conversion

+142%

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11

Simplifying interfaces.

Having the right elements is not enough …

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