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Phone: 07 3844 0577 Brisbane QLD Australia 4101 www.ifactory.com.au Case Study: Veracity About the Client Veracity designs, builds and remotely supports cloud-based IT platforms for connected businesses and communities. The major benefit of cloud-based platforms is their scalability that allows companies of any size to adapt their IT platform to their business needs, quickly and cost-effectively when they need to, while maintaining the same level of 24/7 support, 356 days a year. Client Objective Veracity required a website that reflected the strong values of the company and reinforced the benefits of their services to new and existing customers. Veracity wanted to stand out from their competitors, increase traffic to their site, increase customer conversions and increase local awareness of the services they provide. iFactory Solution The iFactory team created a website that is a complete breakaway from traditional IT services firms in terms of its look and feel. Rather than use the standard imagery associated with the technical aspects of data, communications and IT, iFactory proposed that the new Veracity website use imagery provided by their prestigious client base to: • creatively illustrate the variety of their client base in terms of business size and type • emphasise the strength of Veracity’s relationships with its customers • differentiate Veracity from its peers and competitors • build brand awareness through Veracity’s association with high-profile local organisations such as Queensland Ballet, Brisbane Powerhouse and Cancer Council iFactory also recognised the need to bring Veracity’s key marketing collateral up to the same level as the new website and provided a refreshed logo design and style guide. Veracity also received digital marketing assistance, training and SEO advice to ensure they could maximise the benefits of their new site. Key features included • Best practice responsive web design • WordPress as a CMS • Fresh, inviting design that complied with Google Material design specifications • Web 2.0 ready for social integration • API Integration with existing Sugar CRM and Benchmark Email Publishing • Google Maps integration • Contact form with newsletter subscription Awards • IMA Best in Class Award (Professional Services), 2016 Project: www.veracity.com.au Completed: October 2015 To create a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email [email protected].
