IAB MIXX AWARDS

Concept Biodiversity Award

• international scientific and educational competition• for students and researchers

Organizer: HeidelbergCement

Goal: set up sustainable projects in quarries and mine sites around the world to• promote ecological research in quarries and pits• raise awareness and increase knowledge of the biological value of

mining sites• promote environmental education projects (focus on mining and

biodiversity)• increase collaboration with external communities

Target groups

Students & researchersHigh schools or Universities with a relation to

Biodiversity / Biology

StakeholdersNGO’s, scouts, nature clubs, etc.

Practical organisation

National competitionsin 18 countries and 40 quarries

International competition

People’s Choice Awardfor the most popular project

Timeline• February 2012

selection of participating proposals by international jury

• March – September 2012field work for selected projects

• November 2012Local award ceremonies• 3 winners• Prizes: 1.500 euro, 3.000 euro, 5.000 euro

• December 2012Global award ceremony• 3 winners• Prizes: 10.000 euro, 20.000 euro, 30.000 euro

Communication strategy

Direct target groupsStudents, researchers

Indirect target groupsLocal communities, (inter)national sustainability community,

general public

Communication strategy

Creative concept

Let your idea boost biodiversity...

Nature will be the biggest winner

Communication strategy

Communication tools• Roadshows at universities, schools, etc.• Print tools

• Brochures• Ads• Posters

• Online• Web platform• E-mail• Banners• Facebook

• Award ceremonies: local and global

Communication strategy

Communication strategy

Web platform - The heart of the competition

www.quarrylifeaward.com

Attractive and transparent design

Practical tool• Registration point• Submission of project proposals• Evaluation and discussion module for the jury

Web platform - The heart of the competition

www.quarrylifeaward.com

Multilingual & informative content• Project blog, news feeds, documentation, publications• 11 languages

Interactive platform• Participants share research progress via project blog• Visitors vote for their favorite project

Web platform - The heart of the competition

www.quarrylifeaward.com

Secured environment• Reserved for jury and award coordinators• Online evaluation of project proposals• Discussion point for jury members

Web platform - Facts, figures & stats

Proposal phase(Oct 2011 – Feb 2012)

• 848 registered users (participants and interested users)• 319 users submitted a project proposal• 70 national jury members submitted altogether 1300

evaluation forms• 472 comments posted by jury members during

evaluation process

Web platform - Facts, figures & stats

Project phase (Feb 2012 – Aug 2012)

• 80 selected projects• 18 national competitions• 482 project updates• 268 uploaded photo’s on the project blog

Web platform - Facts, figures & stats

Website traffic (Sep 2011 – Feb 2012)

+97.000 visits from over 150 countries

Web platform - Facts, figures & stats

Website traffic• Sources

56% referral – of which 44% from Facebook

• +25.000 votes for People’s Choice Award

Communication strategy

Facebook

Global pagehttp://www.facebook.com/quarrylifeaward

Local initiativeshttp://www.facebook.com/quarrylifeawardgeorgia

http://www.facebook.com/quarrylifeawarddeutschland

Conclusion

High number of valuable proposals & projects High scientific level of selected projects Global initiative (exposure in +150 countries) with

strong local added value Efficient online web application Effective reach and engagement of target group

through website/blog and social media Goal achieved: the number of submitted proposal

far exceeded the expectations