of 20
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Case 1 Lacta FaceboApp
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Leading Chocolate Brand in Gre Agency : OgilvyOne Athens
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Results
1!"### pengguna ##"### chocolate virtual dibag
$%!"### likes &sekarang '!'"#
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1!"##penggu
##"##
chocolavirtualdibagik
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)otal *an *anpage +eningk
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,ospop*ace*anbragre
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-oluntary e.posure
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Case $ /0 Linked2
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Challenge
Change 3,Bs4 perception o* co+ Raise a5areness o* /04s service
3,Bs
Create co++unity o* advocates ncrease 3,B reco++endations
products
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6hy /0 Choose Linked /ighly engaged" pro*
audience Fle.ible tools *or pro+
interactivity and disc
Groups create co++in8uencers
0recise targeting by 9and industry
3upport *ro+ +arketsolutions tea+ helps gro5
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3olution Launch /0 Bu
Ans5ers Linke )alk directly to
custo+ers and*eedback
gnite discussi
guest e.perts valueadded c
;rive tra
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ResultsResults
Group +e+bers tlikely to rate /0 a
at listening to custo
,e+bers are $#=
to reco++end /0
/igh levels o* eng
discussions 5ith >+e+bers repeatedl
group
Greater tra