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CASEL Cross District Learning Event Effective Communication Planning for Change Irene Payne Washoe County School District Chief Communications and
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CASEL Cross District Learning Event
Effective Communication Planning for Change
Irene PayneWashoe County School District
Chief Communications and Community Engagement Officer
Purpose
• Cross District Learning• Provide Peer Support • Build Capacity So we can all move forward together effectively with implementing social and emotional learning in our school districts
WCSD Communications Mission• Lead through your Vision, Mission, and Core
Beliefs • Be Proactive • Facilitate Authentic Two-Way Conversations • Be Innovative at Every Turn
Communications: A Strategic Priority
Communications: A Strategic Priority
NEWS RELEASE
Graduation Rate Improves for
Second Year in a Row
WCSD Launches 3rd Annual Door
to Door for Student
Achievement
A Communications Framework• Develop key messages based on your
mission• Identify target audiences Internal Customers: External Customers:
StaffMediaTeachers
ParentsPrincipals
StudentsDepartment Heads Employee
AssociationsBoard of Trustees
Community GroupsLeadership Team
Businesses
Civic Groups
Nonprofits
General Public
• Identify Communications ToolsInternal Audiences
‘Friday Minute’ – Superintendent Email‘Boardcast’ – Board of Trustees Email bulletinSuperintendent’s CommunicationEmployee Online NewsletterWebsiteSuperintendent’s ForumsStaff SymposiumsStaff BriefingsSchool-Side ChatsTelephone Mass NotificationStaff
• Identify Communications Tools
External Audiences
Develop Effective Communications Plan
Yikes!!!!! What is that!!!!!
• Integrated campaigns – 7 times• Integrated messaging using all
communication tools• Talking points, powerpoint, scripts
Delivering the Message
A – Awareness
I – InterestD – DesireA – Action
Gaining Buy In
It is not enough to simply communicate with parents, school district staff, and the community. Truly effective communications will engage all
stakeholders in the process.
Facilitate Authentic 2-Way Conversations
Be Innovative at Every Turn
Building Support
The Flywheel Effect: Educators gain momentum from a model for continuous improvement.
-Jim CollinsGood to Great
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
Expansion of Early Childhood Education
Common Core State Standards
Gifted and Talented Education
High School Signature Academies
Re-Engagement Centers
Pay for Performance
Professional Growth Systems
New Evaluation Systems
Washoe Academy of School Leaders
Community Compact
Washoe Education Foundation
Higher Education Partnerships
Business PartnershipsCASEL
TRIPOD
Courageous Conversations about Race
Accountability System
Dashboards and Scorecards
Growth Model
Six Sigma
KPIsParent University
School Climate Surveys
• Started to have informal and formal conversations with staff, parents and the community
• Conducted school climate survey• Introduce the concept of Social and Emotional
Learning to journalist• Started to weave Social and Emotional Learning
messaging into other programs and initiatives
What Have We Done So Far?
www.washoecountyschools.org
