Cases in Marketing Management Bible

8/3/2019 Cases in Marketing Management Bible

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LIST OF ATTEMPTED QUESTIONS AND ANSWERSTrue/FalseQuestionThis question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to

workers means calling for indiscipline.Correct AnswerFalseYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Ice-Kool" : Studying consumer behavior is important

to any business.Correct AnswerTrueYour AnswerTrueSelect The BlankQuestionThis question is from the case study "Ray Ltd." : The ________ was to be improved to

protect chocolate from melting.Correct AnswerPackagingYour AnswerPackagingMultiple Choice Single AnswerQuestionThis question is from the case study "Chap-pals" : Current competition of Chap-pal is :- Correct AnswerLeather shooseYour AnswerHawaiiMultiple Choice Multiple AnswerQuestionThis question is from the case study "Tristar" :What factors affected the estimated stock

requirement of 800 dealers?Correct Answer


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Political uncertainty , Act of godYour AnswerPolitical uncertainty , Competition actions , Dealer demandMultiple Choice Single AnswerQuestionThis question is from the case study "Price Plus" : What is the offer under discussion in the

case?Correct AnswerMoney back offer by AkaiYour AnswerMoney back offer by AkaiMultiple Choice Multiple AnswerQuestionThis question is from the case study "AR Sons" : AR Sons became a firm of reputation

because of :-Correct AnswerService , QualityYour AnswerService , QualityMultiple Choice Single AnswerQuestionThis question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the

owner believes in :-Correct AnswerSamplingYour AnswerDirect marketingSelect The BlankQuestionThis question is from the case study "Challenger Sports" : The company command

________ % of the market-share.Correct Answer60Your Answer75Multiple Choice Single AnswerQuestion


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This question is from the case study "Kleam" :Why did other companies failed to market

toothpastes?Correct AnswerNo uniform quality of KleamYour AnswerNo uniform quality of KleamMultiple Choice Multiple AnswerQuestionThis question is from the case study "Collaborative Product Development in E-Commerce"

:What were benefits of Collaborative development?Correct AnswerImproves operations , Cuts Costs , Saves TimeYour AnswerCuts Costs , Saves Time , Saves manpowerSelect The BlankQuestionThis question is from the case study "Anveshi - The Rural Development Organisation" :The

strategy to achieve the objective was to create ________.Correct AnswerVillage organisationYour AnswerVillage cooperativeMultiple Choice Multiple AnswerQuestionThis question is from the case "Ethel Graff" : Why do Europeans come to India to work? Correct AnswerIndian Experience matter in International market , Challenge of working in Unfamiliar

environmentYour AnswerChallenge of working in Unfamiliar environment , Indian Companies now pay higher

salariesTrue/FalseQuestionThis question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach

the products at All India level.Correct AnswerTrueYour Answer


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TrueMultiple Choice Multiple AnswerQuestionThis question is from the case study "Astroid Computer Corporation" : What is the product

range of this company?Correct AnswerPersonal Computer , Monitors , PrintersYour AnswerPersonal Computer , Monitors , PrintersMultiple Choice Single AnswerQuestionThis question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How

were towns & villages covered by HLL initially?Correct AnswerBy VanYour AnswerBy VanMultiple Choice Multiple AnswerQuestionThis question is from the case study "Reach India Ltd." : What different product segments

is Reach India Ltd. Operating in?Correct AnswerTelecom Service Provider , HandsetsYour AnswerTelecom Service Provider , HandsetsSelect The BlankQuestionThis question is from the case study "Delana Hosiery Works" :The owner of the company

believed in ________ human relations.Correct AnswerInformalYour AnswerInformalMultiple Choice Single AnswerQuestionThis question is from the case study "Priya Automobiles" : Why did model Priya still

continue to sell?


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Correct AnswerWas the cheapest modelYour AnswerWas the cheapest modelMultiple Choice Multiple AnswerQuestionThis question is from the case study "Alcophin" :What Promotional tools are used by

Medical companies?Correct AnswerVisual Aid , Product LiteratureYour AnswerProduct Literature , HoardingsTrue/FalseQuestionThis question is from the case study "Tushar Laboratories" :Mumbai market was the

smallest in volumes.Correct AnswerFalseYour AnswerFalseSelect The BlankQuestionThis question is from the case study "ABC A Major Beverages Company" : The arrangement

between ABC & CCA is ________.Correct AnswerCCA will market ABC brands with their ownYour AnswerABC will market CCA brands with their ownMultiple Choice Single AnswerQuestionThis question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated

Bronze products is :-Correct AnswerThey are within reach of middle classYour AnswerThey are within reach of middle classMultiple Choice Multiple Answer


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QuestionThis question is from the case study "ABC Company" : Which categories did the company

entered lately?Correct AnswerRefrigerators , Air ConditionersYour AnswerAir ConditionersMultiple Choice Single AnswerQuestionThis question is from the case study "Blue Shield Company" : What type of promotion was

planned in high sale period by Benson & Johnson? Correct AnswerDiscount offerYour Answer1 + 1 FreeMultiple Choice Multiple AnswerQuestionThis question is from the case "General Motors Asia-Pacific" : With the global alliance The

three car manufacturers in India can :-Correct AnswerShare each other's products , Commonly buy components , Do cross brandingYour AnswerShare each other's products , Do cross brandingTrue/FalseQuestionThis question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the

business of Black Pearl is remarkably affected.Correct AnswerTrueYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Priya Automobiles" : Supriya was generation bike &

was comparable with competition.Correct AnswerTrueYour Answer


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TrueMultiple Choice Single AnswerQuestionThis question is from the case study "Thompson & Thompson" : What is the current

product segment of the company?Correct AnswerHealth CareYour AnswerHealth CareMultiple Choice Multiple AnswerQuestionThis question is from the case study "Ray Ltd." : What were the product differences in

Super & Crystal?Correct AnswerDifferent Formulation , Different packagingYour AnswerDifferent Formulation , Different packaging , Higher priceTrue/FalseQuestionThis question is from the case study "Pratima Ltd." : The product WPDC-3 with the price

of Rs 300/- perfectly fits into the current product range of Pratima Ltd.Correct AnswerFalseYour AnswerFalseMultiple Choice Single AnswerQuestionThis question is from the case study "Watts & Volts Ltd." : What was the marketing

manager opposed for?Correct AnswerTwo parallel sales organisationsYour AnswerNew product managersSelect The BlankQuestionThis question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity

to the citizens of maintaining good health through ________.


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Correct AnswerExerciseYour AnswerExerciseSelect The BlankQuestionThis question is from the case study "Raja Consultants Ltd." : The characteristics of the

consumer panel were to be used for predicting the behavious of the ________. Correct AnswerPopulationYour AnswerTarget AudienceSelect The BlankQuestionThis question is from the case study "Food Processing Industry" : According to union, the

worker was employed as sweeper & not ________. Correct AnswerWet sweeperYour AnswerWet sweeperTrue/FalseQuestionThis question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail

order can attain popularity.Correct AnswerTrueYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Vacuum Flasks" : The company has state of the art

plant with a Japanese collaboration.Correct AnswerTrueYour AnswerFalseSelect The Blank


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QuestionThis question is from the case " The Real Thing " : Today Coca Cola is sold in ________

countries.Correct Answer200Your AnswerMore than 200True/FalseQuestionThis question is from the case study "Innovation & Improvisation" : 3 M encouraged

everyone to become product champions.Correct AnswerTrueYour AnswerTrueMatch The FollowingQuestionCorrect AnswerYour AnswerOld SpiceErratic Alcohol suppliesUniform qualitySugandha Mouth FreshnersTobaco ProductsTobaco ProductsKleamNo Uniform qualityNo Uniform qualityServices UnlimitedFunds for Social OrganisationsFunds for Social OrganisationsMultiple Choice Single AnswerQuestionThis question is from the case study "Priya Automobiles" :What must have affected the

performance of Mr. Jain?Correct AnswerNo incentives in cashYour AnswerLess demand in market


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Match The FollowingQuestionCorrect AnswerYour AnswerRoshni LampsNew Product OpportunitiesNew Product OpportunitiesLaxmi MillsRefined OilRaw OilMr. Dinesh KapoorFinancial InvestmentSetting Management PanelRaja ConsultantsSetting Consumer PanelFinancial InvestmentMultiple Choice Multiple AnswerQuestionThis question is from the case study "Tushar Laboratories" : What was Tushar's strength

over giant competitor?Correct AnswerGerman collaboration , No quality complaintsYour AnswerGerman collaboration , No quality complaints , Better distributionMultiple Choice Single AnswerQuestionThis question is from the case " Laxmi Mills " : What was the product benefit of refined

oil?Correct AnswerVery PureYour AnswerVery PureSelect The BlankQuestionThis question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is

the outcome of well managed ________.Correct AnswerInterdependence


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Your AnswerEmployeesMultiple Choice Multiple AnswerQuestionThis question is from the case study "Bharat Research Development Corporation " : Whatdetails does Project Profile have?Correct AnswerProduct Identification , Types of machinery , Raw materialYour AnswerProduct Identification , Types of machinerySelect The BlankQuestionThis question is from the case study "Thompson & Thompson" : The name was decided as

Thompson & Thompson to encash the ________.Correct AnswerBrand EquityYour AnswerBrand Equity

LIST OF ATTEMPTED QUESTIONS AND ANSWERSMultiple Choice Single AnswerQuestionThis question is from the case study "Mr. Ramrao Panase" :The sales rep of the company

did not recommend the termination of Sujata & Anil because :-Correct AnswerThe demand may get disturbedYour AnswerThey had good reputation in marketMatch The FollowingQuestion

Correct AnswerYour AnswerIn initial years the concentration is inNorthern reagionWestern reagionThis question is from the case study "Switchex Company" : Switchex company

manufactures


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Entire range of awitchgear productsEntire range of awitchgear productsPricing strategyLower than the competitors by 8-10%Lower than the competitors by 8-10%Its Pune office headed byMr. PatilMr. PatilMultiple Choice Multiple AnswerQuestionThis question is from the case study "Mahesh Pharmaceuticals" : What are the

responsibilities of Propaganda Stockiest?Correct AnswerDistribute the medicines , Get medicines prescribed by the doctorsYour AnswerDistribute the medicines , Get medicines prescribed by the doctors , Get maximum

discount from the companyMultiple Choice Multiple AnswerQuestionThis question is from the case " Seven Species" : Which countries were banned from

exporting shrimps?Correct AnswerIndia , PakistanYour AnswerKoreaMultiple Choice Single AnswerQuestionThis question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna

slashed Ad budget?Correct AnswerSupply shorter than demandYour AnswerNo demandSelect The BlankQuestionThis question is from the case study "The Kellogg Company" :To increase sales in Brazin

the marketing director had to create a ________ breakfast habit.Correct Answer


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NutritiousYour AnswerNutritiousMultiple Choice Multiple AnswerQuestionThis question is from the case study "Challenger Sports" : If a particular cricket star fails

then this leads to :-Correct Answerless sale of bats with his photo , High inventoriesYour Answerless sale of bats with his photo , High inventories , Bad quality perception of bats , Poor

price for those batsTrue/FalseQuestionThis question is from the case study "Huge Electronics" :Due to matrix structure the

functional & project managers coexisted.Correct AnswerTrueYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the

new products produced in the new sewing machine is called Brand Extension.Correct AnswerTrueYour AnswerTrueMultiple Choice Multiple AnswerQuestionThis question is from the case study "Air Cool India Ltd." : The test marketing was decided

in Mumbai :-Correct AnswerTo see product Performance , Was done for 2 monthsYour AnswerTo see product Performance , Was done for 3 months , To see consumer response Multiple Choice Single Answer


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QuestionThis question is from the case study "Seema Leather" : Indian leather industry is facing

problem of :-Correct AnswerModernisationYour AnswerModernisationMultiple Choice Single AnswerQuestionThis question is from the case study "Konkan Trading Company" : Why was the officer

promoted by 5 grades?Correct AnswerExtraordinary Sports performanceYour AnswerOver achievement of targetTrue/FalseQuestionThis question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct

marketing firm.Correct AnswerTrueYour AnswerTrueSelect The BlankQuestionThis question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator -

manufacturers & not too expert in ________ technique.Correct AnswerMarketingYour AnswerMarketingSelect The BlankQuestionThis question is from the case study "ABC A Major Beverages Company" : The arrangement

between ABC & CCA is ________.Correct AnswerCCA will market ABC brands with their ownYour Answer


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ABC will manufacture CCA brandsMultiple Choice Multiple AnswerQuestionThis question is from the case study "Mr. Vikrant Modi" : In what industry the product of

this company used as Raw Material?Correct AnswerChemical , PharmaceuticalYour AnswerFertilisers , Metal Coating , ChemicalMultiple Choice Multiple AnswerQuestionThis question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit

currently present?Correct AnswerGlucose , SaltedYour AnswerGlucose , Salted , CreamTrue/FalseQuestionThis question is from the case study "Pratima Ltd." : The product WPDC-3 with the price

of Rs 300/- perfectly fits into the current product range of Pratima Ltd.Correct AnswerFalseYour AnswerTrueTrue/FalseQuestionThis question is from the case study "Innovation & Improvisation" : 3 M encouraged

everyone to become product champions.Correct AnswerTrueYour AnswerTrueMatch The FollowingQuestionCorrect AnswerYour Answer


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Divya BhaskarThe third Gujarati daily newspaper to be launchedThe third Gujarati daily newspaper to be launchedThis question is from the case study "The Marketing of Divya Bhaskar" : Pre launch

activites & StrategiesTo create awareness for Divya Bhaskar & establish brand imageTo create awareness for Divya Bhaskar & establish brand imageKey fingings of surveyTheir newspaper is average in all respectsTheir newspaper is average in all respectsPost survey phaseOrder bookings crossed a record mark of 2 lac.Order bookings crossed a record mark of 2 lac.Multiple Choice Multiple AnswerQuestionThis question is from the case study "Deepak Pharmaceuticals" : What was the effect of

slashed advertising?Correct AnswerProfits increased , Reserves increasedYour AnswerProfits increased , Reserves increased , Manpower increasedMultiple Choice Multiple AnswerQuestionThis question is from the case "The Real Thing" : Coke used think Global act Local policy

by way of :-Correct AnswerLocally manufacturing product , Creating country/ region specific advertising , Pricing the

product differently in Different countriesYour AnswerLocally manufacturing product , Creating country/ region specific advertising , Pricing the

product differently in Different countriesMultiple Choice Single AnswerQuestionThis question is from the case study "Dream Launch of Ford Escort" : What was the

percieved difference between petrol & diesel version of Escort?Correct AnswerPetrol is underpowered than dieselYour AnswerDiesel is smooth than petrol


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Multiple Choice Single AnswerQuestionThis question is from the case study "Paramount Fertilisers" : What facility was offered to

Paramount as a special case?Correct AnswerMore creditYour AnswerMore creditTrue/FalseQuestionThis question is from the case study "Bharat Research Development Corporation" : The

major area of dissent in case of BRDC was lack of marketing data.Correct AnswerTrueYour AnswerTrueMultiple Choice Multiple AnswerQuestionThis question is from the case study "Ray Ltd." : What were the product differences in

Super & Crystal?Correct AnswerDifferent Formulation , Different packagingYour AnswerDifferent Formulation , Different packaging , Different ConsumerTrue/FalseQuestionThis question is from the case study "Thompson & Thompson" : The study showed that the

market for prickly heat powder is declining.Correct AnswerFalseYour AnswerFalseMultiple Choice Single AnswerQuestionThis question is from the case study " Raja Consultants Ltd." : What did Raja Consultants

started with?Correct Answer


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ConsultancyYour AnswerAdvertisingSelect The BlankQuestionThis question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always

believed in Excellence Through ________.Correct AnswerInnovationYour AnswerBest ServiceSelect The BlankQuestionThis question is from the case study "Delana Hosiery Works" :The owner of the company

believed in ________ human relations.Correct AnswerInformalYour AnswerProfessionalMultiple Choice Multiple AnswerQuestionThis question is from the case study "Job Satisfaction" : What was the effect of Jayant

continuing in the same job?Correct AnswerFrustration , DemoralisationYour AnswerFrustration , Demoralisation , Not meeting targetMultiple Choice Single AnswerQuestionThis question is from the case study "Shakti Fitness" :The profitability is highest for :-Correct AnswerJoggingYour AnswerYogaMultiple Choice Single AnswerQuestionThis question is from the case study "Priya Automobiles" :Why did the company started


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loosing the market?Correct AnswerNew Fuel efficient bike introducedYour AnswerNew Fuel efficient bike introducedTrue/FalseQuestionThis question is from the case study "Huge Electronics" :Due to matrix structure the

functional & project managers coexisted.Correct AnswerTrueYour AnswerTrueMultiple Choice Multiple AnswerQuestionThis question is from the case study "Roshni Lamp Makers Ltd." : What are the product

benefits of electronic ballast?Correct AnswerReduces energy consumption , Increases efficiency , Increases tube lifeYour AnswerReduces energy consumption , Increases efficiency , Increases tube lifeMultiple Choice Single AnswerQuestionThis question is from the case study "Kamlesh & Laltu" : What is the current product

constraint of kamlesh & Laltu?Correct AnswerOne Type & One sizeYour AnswerLittle heightSelect The BlankQuestionThis question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________. Correct AnswerCanal irrigationYour AnswerCanal irrigationSelect The Blank


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QuestionThis question is from the case study "U.P. Mini Computers" : Zenith suggested a research

in India to decide on ________. Correct AnswerProduct MixYour AnswerPricingMultiple Choice Multiple AnswerQuestionThis question is from the case study "Tasty Biscuits Pune" : The positive points of this

company were :-Correct AnswerGood Quality , Good Distribution , Good PromotionYour AnswerGood Quality , Good Distribution , Good PriceMultiple Choice Single AnswerQuestionThis question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices

has current image of a manufacturer of :-Correct AnswerPetrol PumpsYour AnswerOil PumpsMultiple Choice Single AnswerQuestionThis question is from the case study "The Cold Ice-Cream Company" : What is the

promotional offer on the new product?Correct AnswerRs 6/- Off CouponYour AnswerBuy One get one freeSelect The BlankQuestionThis question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the

worst________ problem.Correct AnswerPublic RelationsYour Answer


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DistributionTrue/FalseQuestionThis question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd.

to diversify in Biscuits.Correct AnswerFalseYour AnswerTrueSelect The BlankQuestionThis question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct

dealers who were appointed as ________.Correct AnswerDistributorsYour AnswerDistributorsSelect The BlankQuestionThis question is from the case study "Chocolates" :CDM tried to break ________ that

chocolates are only for children.Correct AnswerConsumer mindsetYour AnswerConsumer mindsetTrue/FalseQuestionThis question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets

in the world.Correct AnswerTrueYour AnswerTrueSelect The BlankQuestionThis question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity

to the citizens of maintaining good health through ________.


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Correct AnswerExerciseYour AnswerExercise

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False

Question

This question is from the case study "Air Cool India Ltd." : The launch got delayed because

the dealers were not ready.

Correct Answer

False

Your Answer

False

Multiple Choice Single Answer

Question

This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar

operated Products?

Correct Answer

Saves electricity & Money

Your AnswerSaves electricity & Money


Question


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This question is from the case study "Saloni - Chocolates" : Developing Contacts with the

local schools was a :-

Correct Answer

PR Activty

Your Answer

Promotional Activity

Multiple Choice Multiple Answer

Question

This question is from the case study "Wall Mart - Logistic Leader" : What problems did

Wall Mart faced in some markets?

Correct Answer

Lack of Historical data , Inexperienced manpower

Your Answer

Lack of Historical data , Inexperienced manpower

True/False

Question

This question is from the case study "Ice-Kool" : Studying consumer behavior is important

to any business.

Correct Answer

True

Your Answer

True


Question


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This question is from the case study "Paramount Fertilisers" : Why was the production of

four products suspended ?

Correct Answer

They were uneconomical , Seasonal , Poor Product life cycles

Your Answer

They were uneconomical , Seasonal , Poor Product life cycles

True/False

Question

This question is from the case study "Vacuum Flasks" : The company has state of the art

plant with a Japanese collaboration.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the

worst________ problem.

Correct Answer

Public Relations

Your Answer

Public Relations

Match The Following

Question


25/45

Correct Answer

Your Answer

Marriott InternationalInternational hospitality giant

International hospitality giant

Sukhi and Bhoopy

Brand name "S&B"

Brand name "S&B"

Crunchy and Crispy Ltd.

Processed food business

Processed food business

Pratima Ltd.

WPDC-3 Waterproof Disposal Camera

WPDC-3 Waterproof Disposal Camera

Select The Blank

Question

This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994

Glow had under gone six ________.

Correct Answer

Brand extensions

Your Answer

Brand extensions


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Select The Blank

QuestionThis question is from the case study "Food Processing Industry" : According to union, the

worker was employed as sweeper & not ________.

Correct Answer

Wet sweeper

Your Answer

Wet sweeper


Question

This question is from the case study "Indian Aluminium Company" : What was the target

Audience for Super Wrap?

Correct Answer

Housewives

Your Answer

Housewives


Question

This question is from the case study "Job Satisfaction" : What was the effect of Jayant

continuing in the same job?

Correct Answer

Frustration , Demoralisation

Your Answer



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QuestionThis question is from the case study "Marriott International" : Who were the established

competitors of Marriott?

Correct Answer

Holiday Inn , Ramada , Quality Inn

Your Answer

Holiday Inn , Ramada , Quality Inn


Question

This question is from the case "Coca-Cola" : Coke's products were banned from sale in

Belgium because :-

Correct Answer

They made more than 100 children ill

Your Answer

They made more than 100 children ill

Select The Blank

Question

This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged

in ________sports equipments.

Correct Answer

Manufacture and selling

Your Answer

Manufacture and selling


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QuestionThis question is from the case "Ethel Graff" : Why do Europeans come to India to work?

Correct Answer

Indian Experience matter in International market , Challenge of working in Unfamiliar

environment

Your Answer

Challenge of working in Unfamiliar environment , Indian Experience matter in

International market


Question

This question is from the case study "Blue Shield Company" : What type of promotion was

planned in high sale period by Benson & Johnson?

Correct Answer

Discount offer

Your Answer

Discount offer


Question

This question is from the case study "Blue Shield Company" :What problem is faced by

Benson & Johnson?

Correct Answer

Retailers could not sell the stocks

Your Answer


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Retailers could not sell the stocks


Question

This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's

Distribution channel contains :-

Correct Answer

Own Chain of Shops

Your Answer

Own Chain of Shops


Question

This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life

Cycle the product A-20 is?

Correct Answer

Maturity

Your Answer

Maturity


Question

This question is from the case study "Fast Page Communication" : Pagers are facing stiff

resistance from :-

Correct Answer

Family members

Your Answer


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Family members


Question

This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to

these car manufacturers?

Correct Answer

They can source the components cheap

Your Answer

They can source the components cheap

Select The Blank

Question

This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the

business is to be expanded it has to have a marketing team and a ________.

Correct Answer

Distribution Network

Your Answer


True/False

Question

This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering

products was shrinking.

Correct Answer

False

Your Answer


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False


Question

This question is from the case study "Fluid Control Devices Ltd.": The Market Share of

Fluid Control Devices in Pumps in year 1968 was :-

Correct Answer

0.33

Your Answer

0.33


Question

This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning

to enter?

Correct Answer

Gymnasium

Your Answer

Gymnasium

Select The Blank

Question

This question is from the case study "Organic Marketing Initiatives and Rural

Development" :The rapid increase in production of ________ is creating new and complex

challenges.

Correct Answer

Organic Food


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Your Answer

Organic Food


Question

This question is from the case "Ethel Graff" : The company plans to increase the intake of

Europeans in India because :-

Correct Answer

In India they cost only 25 % , Attrition is only 15 %

Your Answer

In India they cost only 25 % , Attrition is only 15 % , They know the language

Select The Blank

Question

This question is from the case study "Thompson & Thompson" : The name was decided as

Thompson & Thompson to encash the ________.

Correct Answer

Brand Equity

Your Answer

Brand Equity

True/False

Question

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct

marketing firm.

Correct Answer

True


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Your Answer

True

True/False

Question

This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns

at national level.

Correct Answer

False

Your Answer

False


Question

This question is from the case study "A cooperative milk union" :Why couldn't the dairy

get qualified people?

Correct Answer

It was in rural area , Rural area did not have urban facilities

Your Answer

It was in rural area


Question

This question is from the case "Harish Patel" : What is the advantage of Kandla Port in

electronics exports?

Correct Answer

Seepz zone


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Your Answer

Seepz zone


Question

This question is from the case study "Auto fast" : In which area was the company looking

to gain dominance?

Correct Answer

Factory CNC machines

Your Answer

Factory automation equipment

True/False

Question

This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the

business of Black Pearl is remarkably affected.

Correct Answer

True

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

Chap-Pals is a brand name in


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Leather footware industry

Leather footware industry

Marketing OrientationQuality control technique-JIT manufacturing system

Quality control technique-JIT manufacturing system

Saloni - Chocolates

Distributor of special cadies

Distributor of special cadies

Fit-Fit exerciser equipment

Sold in urban localities to higher middle class

Sold in urban localities to higher middle class

Currently Samadhan Sakhali Udyog is

Operating through 4800 own retail stores

Operating through 4800 own retail stores

Select The Blank

Question

This question is from the case study "Raja Consultants Ltd." : The characteristics of the

consumer panel were to be used for predicting the behavious of the ________.

Correct Answer

Population

Your Answer

Population


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QuestionThis question is from the case study "Banarasidas" :What concept did Banarasidas applied

in satisfying customers?

Correct Answer

Customisation

Your Answer

Customisation


Question

This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global

Branding by way of :-

Correct Answer

Creative placement of its logo

Your Answer

Attractive packaging


Question

This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr.

Khanna introduced immediately after joining?

Correct Answer

Checks with the orders

Your Answer

Advance payment for the orders


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Select The Blank

QuestionThis question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct

dealers who were appointed as ________.

Correct Answer

Distributors

Your Answer

Distributors


Question

This question is from the case study "Blue Shield Company" :Which medium were used to

popularise the offer by Benson & Johnson?

Correct Answer

TV , News papers

Your Answer

TV , News papers


Question

This question is from the case study "Paramount Fertilisers" : What was the tie up

between Paramount & Pennsylvania?

Correct Answer

Sales & Distribution , Marketing

Your Answer

Sales & Distribution , Marketing


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True/False

QuestionThis question is from the case study "ABC Company" : The Indian middle class is about

1/3rd of population.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case study "Anveshi - The Rural Development Organisation"

:Anveshi worked in villages which are ________

Correct Answer

Economically vulnerable.

Your Answer



Question

This question is from the case study "Air Cool India Ltd." : The test marketing was decided

in Mumbai :-

Correct Answer

To see product Performance , Was done for 2 months

Your Answer



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This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta

Biscuit currently present?

Glucose , Salted

This question is from the case study "Priya Automobiles" : Supriya was generation bike& was comparable with competition.True

This question is from the case "General Motors Asia-Pacific" : With the global allianceThe three car manufacturers in India can :-

Share each other's products , Commonly buy components , Do cross branding

This question is from the case study "Second Generation System" : What are theproduct benefits of second generation computers?

4 to 16 times more storage , Could be used as word processors , Could operate

sophisticated programs

This question is from the case study "Samadhan Sakhali Udyog" : Samadhan SakhaliUdyog's Distribution channel contains :-Own Chain of Shops

This question is from the case study "Public Distribution" :What is PDS?Public Distribution System

This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were thedirect dealers who were appointed as ________.

Distributors

This question is from the case study "Ashoka Sports Ltd." :What are the expectations ofAshoka from the retailers?

Premium service , Quality display

This question is from the case study "Priya Automobiles" :What must have affected theperformance of Mr. Jain?

No incentives in cash

This question is from the case study "Huge Electronics" :Due to matrix structure thefunctional & project managers coexisted.

True

This question is from the case study "Solar Energy" : What is the Product Benefit of aSolar operated Products?

Saves electricity & Money

This question is from the case study "Marico Industry" :Marico Industry's marketing strategy - Acquire more FMCG brands

Marico is big player in - Hair care market

Marico took over - "Anti-Lice" Shampoo - Medikar

This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategythe owner believes in :-

Sampling

This question is from the case study "Fast Page Communication" : Pagers are facingstiff resistance from :-

Family members


40/45

This question is from the case study "Anveshi - The Rural Development Organisation":Anveshi had special concern for women & underprivileged.

True

This question is from the case study "Fluid Control Devices Ltd.": The Market Share ofFluid Control Devices in Pumps in year 1968 was :-

0.33 This question is from the case study "Huge Electronics" :Due to rapid ________ the

company organisation chart was constantly changing.

Growth

This question is from the case study "Health Club" : The membership of club is adverslyaffected because:-

Death in swimming pool

This question is from the case study "The Cold Ice-Cream Company" : The marketingteam felt that the use of coupon will result in greater ________.

Brand Awareness

This question is from the case study "Mr Satish" :Satish's firm enjoys good reputationbecause of :-Quality

This question is from the case study "Air Cool India Ltd." : The test marketing wasdecided in Mumbai :-


This question is from the case " The Real Thing " : The name Coca Cola was registeredas ________.

Trade mark

This question is from the case study "Konkan Trading Company" : What was the requestof Trade Union of Konkan Trading Company?

Promote the worker who is good in other sports

This question is from the case study "Lubri - Smooth Ltd." : At what stage of ProductLife Cycle the product A-20 is?

Maturity

This question is from the case study "Wall Mart" : Wall Mart is the largest chain ofoutlets in the world.

True

This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Martoffering when it started?

High Quality Products & Service , Low Prices

This question is from the case " The Real Thing " : Esteemed Brain Tonic & IntellectualBeverage was the ________ of the brand.

Positioning

This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, ifthe business is to be expanded it has to have a marketing team and a ________.


This question is from the case study "Saif Runs" :The market can expand if the price is________.

Competitive


41/45

This question is from the case study "Priya Automobiles" : The financial scheme wasbeneficial for ________ by employees in different organisations.

Group booking

This question is from the case study "Hotel Black Pearl" : Current customer profile ofHotel Pearl is :-

Middle & Upper Middle class This question is from the case study "Watts & Volts Ltd." : Regional manager was

responsible for developing new products.

True

This question is from the case study "Moonlight Ltd." : What were the two types ofdistribution followed by the company?

Direct sales to wholesalers , Redistribution to retailers

This question is from the case study "Anveshi - The Rural Development Organisation":Anveshi worked in villages which are ________


This question is from the case study " Air India " : The idea suggested by one employeeof Air India was to :Provide telephone service on board

This question is from the case "Laxmi Mills " : The main product benefit offered bykardi Oil is :-

Low cholesterol

This question is from the case study "Saloni - Chocolates" : Developing Contacts withthe local schools was a :-

PR Activty

This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?

Sharing product design , Sharing Engineering documents

This question is from the case study "ABC Company" : The Indian middle class is about1/3rd of population.

True

This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd.Always preferred to give discounts to ________.

Consumer

This question is from the case study "Channels of Distribution" : What were the twoproduct qualities of Joshi & Deshpande's product over competition?

Superior quality , Lower price

Chap-Pals is a brand name in - Leather footware industryMarketing Orientation - Quality control technique-JIT manufacturing system

Saloni - Chocolates - Distributor of special cadies

Fit-Fit exerciser equipment - Sold in urban localities to higher middle class

Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores

This question is from the case " Seven Species" : WTO ruled that United States waswrong in prohibiting import from three countries.

True


42/45

This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mailorder can attain popularity.

True

This question is from the case study "Indian Aluminium Company" : What was thetarget Audience for Super Wrap?

Housewives This question is from the case study "Elevator Grant" : ________ for elevators was

considered as a prerequisite prior to entry.

Market Research

This question is from the case study "Shree Ganesh Detergents" : What are the productbenefits of the detergent of Shree Ganesh?

better quality , cheaper price , Less harmful to arms

This question is from the case study "Pratima Ltd." : The product WPDC-3 with theprice of Rs 300/- perfectly fits into the current product range of Pratima Ltd.

False

This question is from the case study "Innovation & Improvisation" : 3 M encouragedeveryone to become product champions.True

Divya Bhaskar - The third Gujarati daily newspaper to be launchedThis question is from the case study "The Marketing of Divya Bhaskar" : Pre launch

activites & Strategies - To create awareness for Divya Bhaskar & establish brand image

Key fingings of survey - Their newspaper is average in all respects

Post survey phase - Order bookings crossed a record mark of 2 lac.

This question is from the case study "Deepak Pharmaceuticals" : What was the effectof slashed advertising?

Profits increased , Reserves increased

This question is from the case "The Real Thing" : Coke used think Global act Localpolicy by way of :-

Locally manufacturing product , Creating country/ region specific advertising , Pricing

the product differently in Different countries

This question is from the case study "Dream Launch of Ford Escort" : What was thepercieved difference between petrol & diesel version of Escort?

Petrol is underpowered than diesel

This question is from the case study "Paramount Fertilisers" : What facility was offeredto Paramount as a special case?

More credit

This question is from the case study "Bharat Research Development Corporation" : Themajor area of dissent in case of BRDC was lack of marketing data.

True

This question is from the case study "Ray Ltd." : What were the product differences inSuper & Crystal?

Different Formulation , Different packaging

This question is from the case study "Thompson & Thompson" : The study showed thatthe market for prickly heat powder is declining.

False


43/45

This question is from the case study " Raja Consultants Ltd." : What did RajaConsultants started with?

Consultancy

This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have alwaysbelieved in Excellence Through ________.

Innovation This question is from the case study "Delana Hosiery Works" :The owner of the

company believed in ________ human relations.

Informal

This question is from the case study "Job Satisfaction" : What was the effect of Jayantcontinuing in the same job?


This question is from the case study "Shakti Fitness" :The profitability is highest for :-Jogging

This question is from the case study "Priya Automobiles" :Why did the company startedloosing the market?

New Fuel efficient bike introduced This question is from the case study "Huge Electronics" :Due to matrix structure the

functional & project managers coexisted.

True

This question is from the case study "Roshni Lamp Makers Ltd." : What are the productbenefits of electronic ballast?

Reduces energy consumption , Increases efficiency , Increases tube life

This question is from the case study "Kamlesh & Laltu" : What is the current productconstraint of kamlesh & Laltu?

One Type & One size

This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was________.

Canal irrigation

This question is from the case study "U.P. Mini Computers" : Zenith suggested aresearch in India to decide on ________.

Product Mix

This question is from the case study "Tasty Biscuits Pune" : The positive points of thiscompany were :-

Good Quality , Good Distribution , Good Promotion

This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Deviceshas current image of a manufacturer of :-

Petrol Pumps

This question is from the case study "The Cold Ice-Cream Company" : What is thepromotional offer on the new product?

Rs 6/- Off Coupon

This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was theworst________ problem.

Public Relations


44/45

This question is from the case study "Ray Ltd." : The marketing director wanted RayLtd. to diversify in Biscuits.

False

This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were thedirect dealers who were appointed as ________.

Distributors This question is from the case study "Chocolates" :CDM tried to break ________ that

chocolates are only for children.

Consumer mindset

This question is from the case study "Wall Mart" : Wall Mart is the largest chain ofoutlets in the world.

True

This question is from the case study "Shakti Fitness" :Shakti Fitness offers anopportunity to the citizens of maintaining good health through ________.

Exercise

This question is from the case study "Mr. Ramrao Panase" :The sales rep of thecompany did not recommend the termination of Sujata & Anil because :-The demand may get disturbed

In initial years the concentration is in - Northern reagionThis question is from the case study "Switchex Company" : Switchex company

manufactures - Entire range of awitchgear products

Pricing strategy - Lower than the competitors by 8-10%

Its Pune office headed by - Mr. Patil

This question is from the case study "Mahesh Pharmaceuticals" : What are theresponsibilities of Propaganda Stockiest?

Distribute the medicines , Get medicines prescribed by the doctors

This question is from the case " Seven Species" : Which countries were banned fromexporting shrimps?

India , Pakistan

This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khannaslashed Ad budget?

Supply shorter than demand

This question is from the case study "The Kellogg Company" :To increase sales in Brazinthe marketing director had to create a ________ breakfast habit.

Nutritious

This question is from the case study "Challenger Sports" : If a particular cricket starfails then this leads to :-

less sale of bats with his photo , High inventories

This question is from the case study "Huge Electronics" :Due to matrix structure thefunctional & project managers coexisted.

True

This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for

the new products produced in the new sewing machine is called Brand Extension.

True


45/45

This question is from the case study "Air Cool India Ltd." : The test marketing was

decided in Mumbai :-


This question is from the case study "Seema Leather" : Indian leather industry is facingproblem of :-

Modernisation

This question is from the case study "Konkan Trading Company" : Why was the officer

promoted by 5 grades?

Extraordinary Sports performance

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a

direct marketing firm.

True

This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator

- manufacturers & not too expert in ________ technique.

Marketing

This question is from the case study "ABC A Major Beverages Company" : The

arrangement between ABC & CCA is ________.

CCA will market ABC brands with their own

This question is from the case study "Mr. Vikrant Modi" : In what industry the product

of this company used as Raw Material?

Chemical , Pharmaceutical

This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta

Biscuit currently present?

Glucose , Salted

Date post:	07-Apr-2018
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Cases in Marketing Management Bible

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