Client Case Study:Franciscan Media

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FRANCISCAN MEDIA Client Challenges

•  Reliance on high-cost, traditional outbound marketing methods (direct mail, cold calling, advertising) was causing a decline in revenue due to lack of impact on book and magazine sales.

•  No web content management system or marketing automation platform was in place resulting in no visibility to online marketing and sales performance.

•  Decentralized toolset for blogging, email marketing, social media management across multiple properties increased time to content deliver and lack of data integration or insight into effectiveness of various marketing materials.

•  Homegrown and dysfunctional eCommerce platform that was averaging approximately one book sale per week.

•  Significantly lagging sales in the face of publishing 40+ books per year.

•  Very little cohesion between social media and other marketing and community outreach to support the brands mission of reaching Catholics where they are on their spiritual journeys.

•  General lack of knowledge/proficiency around digital and inbound marketing.

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FRANCISCAN MEDIA How We Helped

•  Through coaching and strategy development beginning in March 2015, social audience has doubled to 220,000+ followers

•  Additionally, social engagement increased by 78%

•  Facebook advertising was implemented to meet their audience on a digital, measurable, and test-optimized platform–  From minimal budget compared to prior, outbound techniques: nearly

400,000 people reached, 110+ new customers on ecommerce, thousands of clicks to website/ecommerce, 15,000+ video views

•  Build out of book conversion paths and automated email workflows–  87,000+ landing page views–  2,800+ book sample chapters downloaded –  2,400+ new contacts added to the database–  2,800+ clicks to ecommerce platform–  100+ customers resulting from these conversion paths

•  Revamped ecommerce platform with integration into marketing automation tools–  3,000+ customers –  $497,000+ in ecommerce sales in 8 months – dwarfing the performance

of the previous platform and allowing for automated customer engagement/retargeting through the HubSpot integration

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$497,000+ in ecommerce sales in 8 months – dwarfing the performance of the

previous platform.

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“Working with NR Media has not only been a joy, but an invaluable learning experience. In the nine

months that our organization has been affiliated with NR, our digital work—and reach—have

improved dramatically.

The Inbound Marketing training opened our eyes to ways of reaching new and existing customers, and forced us to rethink how we engage with our

audience. As for the team, they are deeply gifted, motivated, flexible, and eager to improve the digital

platforms of its clients. It's been a great learning curve for our organization. I cannot recommend

NR Media enough.”

Christopher HeffronAssociate Editor, Digital and

Social Media