Client Case Study:Vista Window Company

(A Division of Simonton Windows)

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VISTA WINDOW COMPANY

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Client Challenge

•  Typical consumers replace the windows in their home up to two times during their lifespan.

•  The window buying process is difficult to navigate and requires consumers to learn and understand a new set of vocabulary.

•  Consumers start their research process for replacement windows up to 12 months in advance of the actual purchase decision.

•  Vista needed to educate consumers on steps in the window buying process while also driving leads into their marketing database that could be distributed to their network of Authorized Vista Dealers.

VISTA WINDOW COMPANY

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How We Helped

•  Strategic consulting for inbound marketing, content development and media production.

•  Full HubSpot Enterprise system re-configuration

•  Inbound Activation Program that included 4 blog posts each month, optimized for targeted long-tail search terms

•  Developed and launched a consideration phase offer of The Window Buying Guide with accompanying conversion path, announcement video and email nurturing workflow

•  Developed decision phase offer of The Window Buying Worksheet with accompanying conversion path and email nurturing workflow

•  Strategic positioning and configuration of the brand’s Vinyl Window Info channel on YouTube and more than 20 videos detailing window styles, operation and maintenance, as well as the manufacturing process and supporting offer videos – all containing annotation links to site pages and landing pages.http://bit.ly/vista-vinyl-windows

19 new homeowner leads within 30 days of initial launch

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“NR Media Group worked tirelessly to understand the challenges facing our business and has

provided innovative and realistic content marketing programs to meet these challenges. 

As a result, there’s a deeper understanding of what is needed to engage our customers through

content, digital and social marketing channels. 

Their never ending energy and enthusiasm is contagious and has been the spark that our

department has needed.”Matt Minerd

Director of MarketingSimonton Windows / Vista

Window Company