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Casia 2014 Case Study | Wandering Wolverines | IMT

Date post: 22-Nov-2014
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The Zero Moment of Truth and the Social Media!
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www.simplify360.com Stage 1 The Prelimin ary Round Team Name: Wandering Wolverines Name of first member: Ravi Ramanan College Name: IMT Ghaziabad Name of second member: Vysakh Madhavan College Name: IMT Ghaziabad
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Page 1: Casia 2014 Case Study | Wandering Wolverines | IMT

www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: Wandering Wolverines

Name of first member: Ravi RamananCollege Name: IMT Ghaziabad

Name of second member: Vysakh MadhavanCollege Name: IMT Ghaziabad

dev10
Keep this slide as the front page of your presentation.Only edit 'Team name', 'Name of first member:College Name:Name of second member:College Name:****Do not any any other changes to this slide'
Page 2: Casia 2014 Case Study | Wandering Wolverines | IMT

#ZMOT! #What’sZMOT?

ZMOT – Zero Moment of Truth is the way the consumers research online before making a decision to buy the product

The internet has empowered the consumers about the product they’re looking to buy and also about the buyer there are willing to sell

Page 3: Casia 2014 Case Study | Wandering Wolverines | IMT

A Zero #Momentoftruth is?

A single guy checking out the latest trends in party wear before his first date

A mom looking at the different toys online for her baby

A college going girl browsing through the new range of cosmetics and its substitutes

An entrepreneur searching for interns for his firm.

Page 4: Casia 2014 Case Study | Wandering Wolverines | IMT

#Leverage social media for #ZMOT

Partnerships > Marketing > Pay Per Click

Page 5: Casia 2014 Case Study | Wandering Wolverines | IMT

Where is it done? #ZMOT

Fashion Industry | Beauty Care | E-Commerce

Page 6: Casia 2014 Case Study | Wandering Wolverines | IMT

Where is it done? #ZMOT

Business | Consulting | Services

Page 7: Casia 2014 Case Study | Wandering Wolverines | IMT

How to do it? #ZMOT

Market Research | Analysis |Strategic Planning

Page 8: Casia 2014 Case Study | Wandering Wolverines | IMT

How to do it? #ZMOT

SEO | Team Management | Marketing

Page 9: Casia 2014 Case Study | Wandering Wolverines | IMT

Benefits of #ZMOT!

Synchronization > Success

Page 10: Casia 2014 Case Study | Wandering Wolverines | IMT

#ThankYou!


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