Presented by:

The Team at Brooks Marketing Group

Key Messaging

Colorado’s newest gaming and

entertainment attraction.

Casual approach to high-end experiences.

The “Coolest Casino in Colorado” becomes….

Key Marketing Initiatives

Broadcast (Radio & TV) Advertising

Digital Advertising

On-Site Entertainment

Promotions

Public Relations

Social Media

Website

I-70 at C470

I-70 & Inbound 1

Central City Expressway

100,000 Households

:30 Radio Spot

Charismatic 30-something male voiceover

transports listeners to new Reserve Casino Hotel

as if experiencing the perfect night out.

:10 Tag – The Night Out You Deserve. Reserve Casino

Hotel in Central City.

800,000 Gross Impressions

Phase 1 |

Pre-GRAND OPENING

January 1 through February 29, 2012

Key Marketing Initiatives

Broadcast (TV) Advertising

Digital Advertising

On-Site Entertainment

Promotions

Public Relations

Social Media

Website

January 1-31 February 1-29

Billboards (7) CC Parkway(7) CC Parkway (Inbound/Outbound)

(1) I-70 (1) I-70 (Ward)

(1) I-70 (@C470) (1) I-70 (@C470)

(1) Downtown

Mailers 225,000 dropped 225,000 dropped

Radio (7) stations (8) stations

Print (2x) The Deal (2x) The Deal

(2x) CO Gambler (2x) CO Gambler

(2 wks.) Denver Post

(2 wks.) Westword

Television None

Facebook Promotion

w/ ABC station

Additional Recommendation

Google AdWords, Facebook, etc.

5-10 Ad Networks:

$5,000/mo.

* Negotiated 2K discount.

RADIOMen 35-64 Adults 40-60 Women 40-55 Adults 60+The Mountain 103 KOOL 105 KOSI 101 Cruisin’ Oldies

Album Rock 60s, 70s & 80’s Adult AC/Lite Rock 50s & 60s

THE FAN 104.3 98.5 KYGO

Sports Radio New Country

850 KOA [850 KOA

Sports Talk Sports Talk]

103.5 THE FOX

Classic Rock

NEWSPAPERSports|Lifestyle Gaming EntertainmentThe Denver Post The DEAL Westword

Colorado Gambler

January 1-31 February 1-29

Radio $ 23,600 $ 23,600

Billboards $ 30,000 $ 28,000 *

Print $ 8,000 $ 18,000

Mailers $ 25,000 $ 35,000

Totals: $ 86,600 $104,600

January Promotion Station Partner/Promotion

Monday, 2(-March 17) Car Giveaway Station promotion

$100,000 Cash Reserve “Can you crack the safe?” Station promotion

Tuesday, 3-7 Reserve Commemorative Chip Giveaway Mailers/Social Media/Web

Fridays, 13, 20, 27 Bus Promotions w/ Radio Stations and Talent (3) Radio Stations

Saturday, 20 & 21 BAND: Hazel Miller Station promotion

Friday/Saturday’s Table Games Big screen TV Giveaway Station promotion

Friday, 27 Guy’s Night Out Poker Party w/ Mike Evans w/ comp The Fan

February Promotion Advertising Partner

Saturday, 25 – March 9 Restaurant Week(s) Station promotion

Fridays, 3, 10, 17 Bus Promotions w/ Radio Stations and Talent (3) Radio Stations

Saturday 18/Sunday 19 BAND: Under a Blood Red Sky (U2 Cover Band) The Mountain or The Fox

Friday, 24 Girls Night Out Ultimate Slumber Party w/ Denise Plante KOSI 101

Additional Medium Promotional Ideas

Radio “brought to you by…” billboards

Partner online contesting with promotional commercials

Gambler’s Getaway Giveaway Facebook contests

Rotating web site banner ads on station sites

E-blast newsletter(s) inclusions

Matching desktop streaming spot campaigns

Generate favorable stories in and/or on newspaper, television and radio

Starting with…Media Event “Media Day” FAM and Luncheon Tuesday, January 3

Pitch

January Story Ideas Distributed Publication Type

Introducing new casino – “Reserve Casino Hotel” January 3 General/All

Economic impact of new casino to Central City January 13 Business

Meet the COO – Dean DiLullo January 27 Business

February Story Ideas Distributed Publication Type

Experience a Valentine’s Day Getaway February 6 General/Entertainment

ARDORE participates in Restaurant Week (2/25-3/9) February 13 Restaurant/Tourism/General

Exterior Package

Phase 2 |

GRAND OPENING

March 1 through March 31, 2012

Key Marketing Initiatives

Broadcast (Radio & TV) Advertising

Digital Advertising

On-Site Entertainment

Promotions

Public Relations

Social Media

Website

March 1-31

Billboards (7) Central City Parkway

(1) I-70 (Ward)

(1) I-70 (C470)

(1) Downtown

Mailers 225,000

Radio (8) stations

Print (2x) The Deal

(2x) CO Gambler

(3 wks) Westword

(2 wks) Denver Post

Additional Recommendation Television - ABC, CBS, FOX & CW

4-Station Buy: $100,000

Production: $6-8,000/spot

Google AdWords, Facebook, etc.

5-10 Ad Networks: $5,000/mo.

RADIOMen 35-64 Adults 40-60 Women 40-55 Adults 60+The Mountain 103 KOOL 105 KOSI 101 Cruisin’ Oldies

Album Rock 60s, 70s & 80’s Adult AC/Lite Rock 50s & 60s

THE FAN 104.3 98.5 KYGO

Sports Radio New Country

850 KOA [850 KOA

Sports Talk Sports Talk]

103.5 THE FOX

Classic Rock

NEWSPAPERSports|Lifestyle Gaming EntertainmentThe Denver Post The DEAL Westword

Colorado Gambler

Grand Opening

March 1-31Radio $ 47,200

Billboards $ 38,750

Print $ 21,000

Mailers $ 40,000

Total: $146,950

Commemorative Grand Opening Chip

Playing Chips

Cards: Hotel + Players + Business Cards

March 2012

Promotion Advertising Partner

Thursday 1 – Saturday 9 Restaurant Week(s) Mailers/Social Media/Web

Fridays Bus Promotions w/ Radio Stations TBD (3) Radio Stations

Grand Opening Week with Comedian, Joe Piscopo as Grand Master of Ceremonies

Monday BINGO Mailers/Social Media/Web

Tuesday Slot Tournament Mailers/Social Media/Web

Wednesday Table Games Tournament Mailers/Social Media/Web

Thursday Wine Dinner KOSI 101

Friday Live Music & Bus Promotion FOX 31/CW

Saturday Stray Cats The Mountain or The Fox

Sunday Bonus Cash Mailers/Social Media/Web

Monday $25,000 Crack the Safe Mailers/Social Media/Web

Additional Medium Promotions:

Radio “brought to you by…” billboards

Partner online contesting with promotional commercials

Gambler’s Getaway Giveaway Facebook contests

Rotating web site banner ads on station sites

E-blast newsletter(s) inclusions

Matching desktop streaming spot campaigns

* tentative.

Public Relations continues with strong Grand Opening messaging.

Key Messaging

March Stories Distributed Publication Type

New Central City Casino opens with SNL’s Joe Piscapo March 5 Entertainment/All

“Why you deserve…” New Casino in Town March 5 Travel/Tourism/All

St. Pat’s weekend-long celebration, trip giveaways. etc. March 8 Entertainment

Host your next charity event in Lava Room at RCH March 19 Charity Organizations

Colorado’s Coolest Casino Changing the Game March Business/Entertainment

ARDORE fine restaurant opens in Central City March Business/F&B

Grand Opening

March 1-31Radio $ 47,200

Billboards $ 38,750

Print $ 21,000

Mailers $ 40,000

Total: $146,950

Pre-Grand Opening

January 1-31 February 1-29Radio $ 23,600 $ 23,600

Billboards $ 30,000 $ 28,000

Print $ 8,000 $ 18,000

Mailers $ 25,000 $ 35,000

Total: $ 86,600 $104,600

Total 3-Month Grand Opening Ad Buy: $341,150