6
2018 MEDIA KIT STRONG MESSAGE. POWERFUL MEDIA.
2018MEDIA KIT
STRONGMESSAGE.POWERFULMEDIA.
POWERFUL REACH & FREQUENCY
Unique Visitors39,404
Page Views854,288
Pages Per Visit5.44
CASTANET WEEKLY STATISTICSCASTANET OVERALL READERS
TOP MARKETSWEEKLY UNIQUE VISITORS WEEKLY PAGE VIEWS
1. Penticton2. Osoyoos3. Oliver4. Summerland
27,2664,5614,2943,566
1. Penticton2. Osoyoos3. Oliver4. Summerland
601,95972,53189,02187,892
CASTANET APPWEEKLY STATISTICS
35,788USERS
2,575,860PAGE VIEWS
SOCIAL MEDIA STATISTICS
32,128 LIKES39,658 FOLLOWERS10,357 SUBSCRIBERS2,525 SUBSCRIBERS
as at May 6 - 12, 2018
2018MEDIA KIT
Traffic Sources
78%DIRECT
17%SEARCH
4%SOCIAL1%
COMPETITIVE ANALYSIS
2018MEDIA KIT
GENERAL NEWS BCAVERAGE WEEKLY VISITS
PAGES PER VISIT AVERAGE VISIT DURATION - MINUTES
VANCOUVERSUN.COM
1,646,000 CASTANET.NET - ALL EDITIONS
829,917
THEPROVINCE.COM425,875
BC.CTVNEWS.CA354,169
as at April 1 - 7, 2018
5:16
1:54
2:131:21
VANCOUVERSUN.COM
CASTANET.NET - ALL EDITIONS
BC.CTVNEWS.CA
THEPROVINCE.COM
5.71 2.21 2.18 1.75
COMPETITIVE ANALYSIS
2018MEDIA KIT
LOCAL ONLINE COMPETITIVE ANALYSIS AVERAGE WEEKLY VISITS
LOCAL MEDIA COMPETITIVE ANALYSIS AVERAGE WEEKLY REACH
as at May 6 - 12, 2018
CASTANET.NET - PENTICTON EDITION136,068
INFOTEL.CA56,846
PENTICTONWESTERNNEWS.COM40,675
PENTICTONHERALD.CA10,011
PAGES PER VISIT AVERAGE VISIT DURATION - MINUTES
INFOTEL.CA
CASTANET.NET
PENTICTONHERALD.CA
5.57 1.95 1.67 1.25
PENTICTONWESTERNNEWS.COM
4:59
2:02
1:331:10
PENTICTON CASTANET.NETWESTERN NEWS
RADIO STATION AVG. LISTENERSHERALD
39,40422,0008,3256,000
DEMOGRAPHIC PROFILE
2018MEDIA KIT
AGE & GENDER
HOUSEHOLD SIZE
24%
18%
12%
6%
0%18-24 25-34 35-44 45-54 55-64 65+
59% of Castanet readers are between 25-54 yrs.
55%45%
12%
35%
53%
1
2
3+
HOUSEHOLD INCOME66%
38%
26%
> $60,000
> $75,000
> $100,000
38% of Castanet readers earn over $75K per HH
as at April 1 - 7, 2018
ADVERTISING AD SPECS
2018MEDIA KIT
Leaderboard728x90File Format: .jpg, .gif, Max file size: 150k
Medium Rectangle300x250File Format: .jpg, .gifMax file size: 275k
Classifieds Photowrap900x600File Format: .jpgMax file size: 125kNo Animation
Half Page300x600File Format: .jpgMax file size: 100kNo Animation
Mobile588x128File Format: .jpgMax file size: 80kNo Animation
Small Rectangle300x100File Format: .jpg, .gifMax file size: 175k
Billboard970x250File Format: .jpgMax file size: 100kNo Animation
Embedded Banner640x90File Format: .jpg, .gifMax file size: 150k
All ad size dimensions in pixels
Clients can choose to have a Display Page created to link from their ads. This page is similar to a one page website that can feature links to other sites, email or online form. Castanet ad size templates in .psd format are available on request from your market-ing consultant. 1pt. stroke - 7px radius
Our marketing consultants and creative department ascribe to the Canadian Code of Advertising Standards
At Castanet, we strive to achieve the highest ethical standards in all that we do. We feature IAB approved ad sizes that are featured in various areas of Castanet.
