©Leigha Main 1

Summer 2015

Casual Lifestyle – Visual Inspiration

©Leigha Main 2

•  Hoodies (Peyton in this case) make for a strong visual impact on a small floor fixture •  Stylized hoodie across a bar help draw the eye up and fully showcase item •  Great visual impact using a small quantity of product

Floor Fixture: Folded Hoodies

©Leigha Main 3

Floor Fixture: Folded T’s, Highlight Bar to show Full Tee

•  Tee’s (Hobies in this case) fold well onto a small floor fixture •  Highlight bar help draw the eye up and fully showcase decoration •  Great visual impact using a small quantity of product

©Leigha Main 4

Feature Table: Mannequins and Plackets •  Use logo’d tissue to prop up and feature placket •  Include a mannequin layered to display product

©Leigha Main 5

Feature Table: Mannequins and Plackets •  Use logo’d tissue to prop up and feature placket •  Include a mannequin layered to display product

©Leigha Main 6

Feature Wall: S/S Hobie, L/S Hobie, Peyton •  Goal was to build a casual lifestyle section that 1) looked different than a golf apparel

section 2) showcased color and various styles (especially the important that we carried short sleeve and long sleeve t’s that gets missed if you fold them the same/they’re not hung) 3) was easy for a customer to self shop 4) was easy for the staff to maintain, fill in

©Leigha Main 7

Feature Wall: S/S Hobie, L/S Hobie, Peyton •  Casual Lifestyle can flow nicely into men’s mid-layer = Folded Hobies + Folded Peyton’s

+ Hanging Metro’s