Fish are friends, not food

Catalin

offline din 1977 online din 1999

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Tenita

● Monitorizam social media si presa online in .ro

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Ce putem masura?● vizibilitate / buzz brand (dupa numar de posturi)

● impresii asociate vizibilitatii

● variatia in timp a vizibilitatii

● sezonalitatea vizibilitatii

● share of voice vs competitie (dpdv vizibilitate)

● vizibilitate in functie de canalele sociale (forumuri, Facebook, Twitter etc)

● posturi cu potential de new business (research)

● asset popularity (A/B testing pe diferite tipuri de itemuri)

● mentiuni in media mainstream (presa, bloguri dedicate etc)

● fani / followers / friends (evolutie, rata de crestere, comparativ cu concurenta etc)

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Ce putem masura?● rata de viralizare a continuturilor

● reach

● evolutia ratei de viralizare / reach de-a lungul timpui

● embed-uri / instalari / descarcari

● rata de implicare (ex: upload-uri de fotografii)

● evolutie comentarii

● likes / favorites

● ratings in siteuri dedicate (TripAdvisor, Amazon, Emag etc)

● abonari (la RSS, podcasturi, canal Youtube etc)

● vizibilitate bloguri si alte owned channels

● evolutia ranking search engine produsa din directia social media

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Ce putem masura?● cresterea numarului de cautari datorata activitatii in social

media

● numarul de posturi care contin linkuri

● linkuri generate de publisheri influenti

● rich-content posts (video, images, audio)

● owned vs viral vs paid

● demografice emitenti in social media

● domenii de interes legate de brand (tagclouds, tematici generale, public agenda)

● date geografice despre participanti

● sentiment / tone of voice

● evolutie sentiment dpdv cronologic (cu evaluarea campaniilor din social media) 8/19

...+inca 100 de metrice

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Cine sunt ei?

● Affinity!

● Talk their language!

● Create a consumer persona!

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Certitudine

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Cine suntem noi?

● ASCULTAM.

● Suntem exact ce cred ceilalti ca suntem!

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Ce vrem noi?

● Crestere venituri (New business / clients, upselling / cross-selling / retentie client)

● Scadere costuri (social customer support, community for customer support)

● Dezvoltare brand (vizibilitate, leadership, pozitionare)

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Ce le oferim noi?

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Social media are masa critica=canal mainstream de comunicare

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catalin@tree.ro0723.199.611

Multumesc!

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