smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

play smile act play smile act play smile act play smile act play smile act Be curious, surf on www.eventattitude.com play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play

smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play

smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play

smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play

smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play

smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

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act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play

smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile

act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play

smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act

play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile

act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play

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Eventattitude is a laboratory that services event management and brand activation agencies. Its mission?Conceive and develop fun and/or interactive experiences.

Eventattitude built its reputation by producing photo-animations for events. Then came video-animations.

Today, Eventattitude brings cross media technical solutions to the table, based on 3 operational words: SMILE – ACT – PLAY !

In various proportions, these 3 ingredients are always at the core of their installations. They are the DNA of this unique profession that Eventattitude created 10 years ago.

Eventattitude exists since 2001. Thanks to the challenges set by its partner agencies, Eventattitude’s realm of reflection has kept growing.

That is why Eventattitude keeps on investing in R&D, to position itself as a laboratory – at the service of agencies and their clients – capable of developing tailor-made solutions, original and innovative on a technical point of view.

This curiosity is Eventattitude’s driving force. A thirst for knowledge, for the development of new original solutions, for matching various technologies, for going beyond its disciplinary borders…

Be curious !Discover our playground onwww.eventattitude.com

Thank you for challenging us since 2001 !

4 5

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insTanT picTure, immediaTe posTeriTy !

Wall of fame

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

10 11

12 13

Time machine !Camera obscura

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

14 15

16 17

are we going To rio, sydney or london ?

Green-key photo experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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20 21

22 23

log ouT before you leave !

Facebook checkout

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

24 25

genTlemen, sTarT your engines !

Scalextric experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

26 27

28 29

30 31

may The force be wiTh you !

Laser game

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

32 33

34 35

i wanT To ride my bicycle ! bicycle !

Bicycle experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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be inspired !Draw a sheep tool

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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say cheese 4 Times !Photomaton

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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augmenTed realiTy ...I like photobox

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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don’T miss a sTep when you go up ...

Magical stairs

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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Join The nighTwolves communiTy ...

Nightwolves experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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58 59

is This real ?3D photo experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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welcome To The grid !

Videogrid experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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change your body !Face in the hole

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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TwisT your face !Caricature tool

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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drag and drop iT !Puzzle tool

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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flip iT and see whaT happens ...

Flipbook experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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ladies, now iT’s your Turn !

Catwalk video experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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80 81

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

lock The TargeT ... shooT !

The slingshot experience

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The world Turns around you !

360° photo experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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The message is in The bubble ...

Bubble message experience

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • • •

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Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

may The lighT be wiTh you !

Light painting photobox

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who’s The arTisT, here ?Digital graffiti wall

Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

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Jérémy Battaille / Maxime Baudaux / Zoé Bezençon / Raphaël de Borman / Gaëtan de Borman / Amaury de Broux / Marie de Villegas / Déborah de Visscher /Jean-Benoît de Wouters / Benjamin Devadder / Geoffroy Donck / Jean-Christophe Goethals / Alexandre Krasinski / Laurent Lalmand / Delphine Laval / Julien Mahiels / Antoine Marot / Christophe Mirroir / Emmanuel Paul / Séverine Pouleyn / Vincent Sillen / Caroline Siraut / Gaëlle Sutour / Michael Sylvestre / Gauthier van der Straten / Sören Vandewalle / Thaïnni Verhasselt / Lola Zinneke /

Thank you !

106 107

Charles-Henri Bonnet / Edouard de Thibault / Arnaud de Visscher / Maxime de Wageneer / Louis Donck / Quentin Ghion / Geoffroy le Hardy / Pierre van den Branden

... and the best of the best, Guillaume Baudaux !

Raphaël Altenloh / Chloé Berger / Anaïs Boukerdous / Sophie Cambron / Jennifer Daxbek / Gilles de Bergeyck / Jonathan Dellicour / Arnaud de Visscher / Coline de Vleeschouwer / Maxime de Waegeneer / Natacha d’Hertefelt / Louis Donck / Natan Goffin / Marine Grinnaert / Sévan Holemans / Julien Janssens / Xavier Janssens / Samir Kebdani / Timothée Lambrecht / Sybille Lebrun / Arnaud Leonard / Thamara Meert / Gwénaëlle Merriman / Chloé Munar / Lien Raes / Baudouin Steels / Ines van Nuffel / Rodolphe van Nuffel / Julien van Rampelbergh / Caroline Vermeersch / Vanessa Walach

108 109

All pictures by Fabrice Debatty / Pierre Raoult / Thaïnni Verhasselt

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NoTES

SEE You AT PLAYgrouNd’12...

CONCEPTT E N T E NT E N T E S

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Special thanks to FAMOUS CLOTHES S.A-N.V. / ERPA S.A-N.V. / MERCEDES-BENZ Belgium Luxembourg S.A-N.V.