Winter 2012 / 13

MOUNTAINLIFESTYLE

We love the mountains.The crystal clear air. The vast expanse.

The snow. The silence. The blowing of the wind. And we love

all the intensive feelings of sport: excitement, hope, joy,

disappointment, good luck. KJUS was made for these feelings

– the best clothing for the best moments in life.

KJUS Skiwear

We have adopted the aspirations of Lara Gut, Lasse Kjus and

Bode Miller as the KJUS philosophy. Uncompromising. Continuous

improvement. Through new ideas and innovation. Lighter materials

with greater breathability. Less weight and more comfort. That is how

we defi ne uncompromising performance. The KJUS design follows function.

So every single one of the 500 components in each KJUS jacket has

a specifi c purpose. We call that reduction to essentials. To what really

matters. And we do it better each time. KJUS – uncompromising performance.

WARP SPEED JACKET MS15-507

SWITCH JACKET MS15-504

LINEAR JACKET MS15-505

RIDER DOWN JACKET MS15-506

VORTEX JACKET MS15-512CHARGER JACKET MS15-517

TRANSCEND JACKET LS15-504

ONYX DOWN JACKET LS15-502

SAVVY DOWN JACKET LS15-525REBOUND JACKET LS15-515

DESIRE JACKET LS15-509ASCEND DOWN JACKET LS15-512

BODE MILLER Loving the limit. No one on skis pushes the limit like this American. No one does it more successfully. In every alpine discipline, he has earned at least fi ve World Cup victories.

He is not a cup collector. He is driven by passion, always stretching the limits of the doable: uncompromising and unerring.

How light should a ski jacket be?

KJUS Vision 1

This is the goal to which our developers aspire. The perfect ski jacket: like a second skin that breathes and moves with you, keeps you warm and protected from the wind and weather. So light, that you forget it. But tougher than snow and storm. The KJUS Helium weighs 888 grams. Re-duction to essentials. To pure

performance. Every single component thought out again and again, tested and rejected, then reinvented. Each material – purest down, state-of-the-art microfi ber, ultralightweight fabric – optimal for their purpose. Uncompromising. The latest benchmark.

HELIUM JACKET LS15-518

HELIUM JACKET LS15-518

Can a ski jacket have inner value?

KJUS Vision 2

It must look good. Fit per-fectly. Protect from wind and weather. Plus a lot more. A jacket must keep you warm, without constraint. And draw off perspiration moisture. How a ski jacket feels outside in the cold depends on its in-ner workings. That is why our developers have redesigned the KJUS ski jacket from the inside out. Because not every part of your body needs the

same amount of heat. Some parts perspire. Some parts cool down faster. Each differ-ent zone requires a different solution. Down provides max-imal warming; but PrimaLoft® warms without bolstering. Even in the warmest jacket, you should not feel bolstered. That is important, because it has to look good. And feel good as well.

What is Switzerland doing

in a ski jacket?

Swiss made. A seal of quality. Not only for luxury watches. KJUS is a Swiss company. We develop and design, plan and test our products here in Switzerland. Together with our partners. To Swiss value standards. In the spirit

of ongoing innovation. Using exclusive materials like 4-way stretch fabric with schoeller ® c_change TM membranes. For extra comfort and warmth. For unique styling. To the KJUS standard. Switzerland in a jacket – strictly limited.

KJUS Vision 3

LAVA JACKET LS15-501

LK DOWN JACKET MS15-502

KJUS Vision 4

Can details be neglected just because they are hardly noticeable? We think not. Be-cause the decisive difference between good and perfect is often hidden. Mounting the three-dimensional KJUS logo on a jacket takes eight operations.

Is that really necessary? We don’t know. But we do know that it is possible.And this is what KJUS stands for. For that much more. For the love of detail. For quality. For the luxury of making products that are not merely good enough, but perfect.

Are compromises necessary

with a ski jacket?

Why does a down jacket never

show its down?

Quality starts with questions. With thinking differently. Innovation is part of the KJUS DNA. Just like our respect for the materials we work with. Why keep the down invisible? Why dye the jacket but not the feathers? This is a dream. A game. An ultralight jacket

with colored feathers in transparent fabric. As warm as any other, but wilder. More lively. An innovation. Maybe because we cannot do anything else than think differently. That is life. That is KJUS.

KJUS Vision 5

How to wrap up a hand?

Five fi ngers, 27 bones, 33 muscles, more than 10,000 nerve ends. A hand is really complex. And equally demand-ing is the perfect glove design. So KJUS studied hand ergonomics, analyzed warmth requirements, and looked for new ways. For perfect free-dom of movement, a perfect

grip, perfect warmth, and a perfectly slender profi le. In other words: for the perfect feeling, by experimenting with the most advanced materials. Our vision: a glove to forget – because it is as ergonomic as a second skin. As perfect as your hand itself.

KJUS Vision 6

REVOLUTION GLOVE MS70-501

How do you make the best better?

Nothing beats down: it warms better than anything else. As long as it stays dry. Getting wet is too much for it. Except Quixdown TM. The fi rst water-repellent down. This patented process makes the fi nest downs water repellent. They look the same and feel the same: soft and light.

And they warm you just as well as before. But they don’t get wet and soggy like untreated downs. This is adecisive step forward. It can make the difference between a bad day and a good one. That is the whole idea: perfect enjoyment.

KJUS Vision 7

What is even better than a

KJUS jacket?

Outdoor enthusiasts know the answer: better than a jacket is a system made up of functional clothing compo-nents. In layers, individually combinable. With the KJUS Systems all the individual

layers can be optimally coordinated with each other. Each component interacts with the others. For perfect results. In every situation. In all weathers.

KJUS Vision 8

VORTEX JACKET MS15-512

SPEEDLINE DOWN JACKET MS15-515

L AR A GUT Reaching for the stars.She was 17 when she fi rst surged ahead of the world’s best. Her talent is immense, her appearance radiant, her sporting achievement brilliant.

Boundless courage and passion take her to top performance. The young Swiss skier is superstar material.

KJUS Spirit

The KJUS idea arose in the mountains. But has long found its way

from the resorts to the cities. From St. Moritz to Zurich.

From Cortina d’Ampezzo to Milan. From Aspen to New York.

But KJUS has never followed superfi cial trends. We do not believe in fashion.

We believe in the fusion of style and function. We also believe

that all those values distinguishing us in the mountains are

equally important in the city. Comfort. Warmth. Performance.

The KJUS spirit.

CORSO COMO DOWN JACKET MC15-502

GRACE JACKET LC15-502

CITY BLAZER JACKET MC15-513

TOWN JACKET LC15-514

PRIME DOWN JACKET MC15-503

SPIN DOWN JACKET MC15-507METROPOLIS DOWN COAT LC15-510

BACKFLIP DOWN VEST LC40-501CITY DOWN COAT LC15-511

COSMOPOLITAN DOWN JACKET LC15-508

CHROMATIC DOWN JACKET LS15-526

Published by LK International AG Atrium, Gewerbestrasse 11

6330 Cham / SwitzerlandConcept & artwork Studio Achermann, ZurichPhotography Mierswa-Kluska, Philipp Mueller,

Claudia Knoepfel and Stefan Indlekofer

Copyright © LK International AG, 2012 www.kjus.com

KJUSuncompromising

performance

We have set new standards on the SK I SLOPES . We have taken the search for perfection to a new peak.

Now KJUS takes a further step forward. We are bringing our un-compromising style from the mountains into big city life: from St. Moritz to Zurich, Cortina d’Ampezzo to Milan, Aspen to New York.

Those who want only the BEST in SPORT, go for it in their L IFEST YLE , too.

SPORTSWE AR in the KJUS spirit is a fusion of two worlds. Technically brilliant in every detail.Pure style expresses the feeling of modern life to perfection.

A QUILTED JACKE T cut like a blazer, a weather-proof jacket with the casual look of a trench coat: KJUS radiates that discreet elegance which is the hallmark of cosmopolitan people the world over. At the same time, its freedom of movement and physical properties meet all current sports standards.