2014 - 2015

OUR STORY

We’ve found the change makers, catalyzers,entrepreneurs, shakers, inventors, star-gazers,

trailblazers, and inquirers.

We’re Catapult. We source and develop the world’s most promising young

entrepreneurs through an intensive four-month incubator and two-month summer accelerator.

We provide rockstar high school students, like you, with a comprehensive business curriculum,

mentorships with corporate leaders and graduate students from top universities, and access

to thought-leaders in the technology, venture capital, and social entrepreneurship industries.

In our first year, Catapult joined 33 youth from 19 states and 4 countries to develop and scale 8

enterprises that have generated over $100K to date.

And we’re just getting started.

I absolutely loved my time at Catapult and feel so bless-ed to have been part of such an innovative program. Catapult gave me a place to share my crazy ideas with likeminded people.

Jill, Co-Founder of Didomi

“

“““

THE CATAPULT TEAM

Joshua CollinsManaging Director

Kaveh SadeghianProgram Manager

Cassie CollierCorporate

Engagement Manager

Phoebe DugganOperations and

Expansion Manager

Priyanka JaisinghaniProgram Associate

Logan JohnstonCommunications and

Logistics Manager

Sebastian Short-CruzProgram Associate

Vipin ThekkekalathilParents Program

Director

C ATA P U LT S T U D E N T

NICK BAINs e c u r e s t i t l e o f

YOUNGESTPersoN BAcKeD oN

CLASS OF 2014

Where are we all from?

Ethiopia Canada United Kingdom

I learned an incredible amount about the challenges and reality of starting an enterprise. I’ve stretched myself and forced myself to truly venture outside of my comfort zone.

Emily, Founder of Park Pass

“

“

LOCATION INFO

Palo Alto | Silicon Valley

The Bay Area is home to some of the biggest tourist attractions in California like the Fisherman’s Wharf,

Ghirardelli Square, Nob Hill, and the Museum of Modern Art. Other tourist attractions include the Embarcadero

Center, Alcatraz, the Wells Fargo History Museum, Chinatown, the Golden Gate Bridge, the San Francisco Zoo, and the Cable Car Museum.

Many of the world’s most innovative companies, such as Tesla Motors, IDEO, Skype, and Palatir Technologies, are also headquartered in Palo Alto. You can also find the

hottest tech companies like Apple Inc., Google, Facebook, Logitech, Intuit, Sun Microsystems, Pinterest,

and PayPal. Silicon Valley is the hub for high tech innovation and development, it accounts for one-third

of the venture capital investment in the US.

Palo Alto: Spanish: palo: literally “stick”, colloquial: “tree” and alto: “tall”; meaning: “tall tree”

Palo Alto was established by Leland Stanford Sr. when he founded Stanford University, following the death of

his son, Leland Stanford Jr.

C ATA P U LT A LU M N I H AV E

$100,000G E N E R AT E D O V E R

( A N D C O U N T I N G )

WE ASKED YOU...

If you could have an endless supply of food...

Helen Ho

Either Twix bars or pumpkin pie; this is a hard choice.

Abi Nuchi

Greek Yogurt!

Meghana Reddy

Samosas!!

Aanikh Kler

Pizza, pasta and chocolate cake!!

Marilu Duque

I would have an endless supply of Avocado and Chocolate Ice Cream!

Nikita Krishnan

I would have an endless supply of guacamole. Hands down.

Sean O’Connor-Combee

Potatoes.

WE ASKED YOU...

What is your super power?

Eileen Mao

Having swag, and sharing swag with others.

Anika Bagga

Grit!

Shreya Shankar

The ability to function normally on no sleep!

Alison Sim

Telling corny jokes to people at unexpected moments -beware.

Danielle Bisbee

Teleportation, now you see me.. now you don’t!

Michael Ligier

Make food and things on my desk disappear while I’m working!

Morlan Osgood

I’m an amazing singer, but I don’t do chorus.

Raaghav Minocha

Nutella. No competition.

WE ASKED YOU...

Tell us something about yourself.

Eoin Lyons

I’ll be a first generation college student, par-ents are from Ireland.

Jordana Siegel

I have had two pet lobsters.

Trisha Shah

I have travelled to 11 countries.

Jett Monroe

My favorite movies are the Lord of the Rings and Star Wars.

Ananya Vasagiri

I’m a second degree black belt in Tae Kwon Do.

Sanjana Gupta

I am an Indian classical dancer.

Shruti Juneja

I’m a secret ninja!

Joyce Hsieh

I can put both feet be-hind my head, and can do all 3 types of splits.

Samuel Lurye

I love watching soccer. Great pass time!

Kenny Yuan

I love to dance hip hop, and choreograph for school performances.

WE ASKED YOU...

Tell us something about yourself.

Alex Xu

I play three different instruments: violin, piano, and trumpet.

Alekhya Surepeddi

My fav song right now is the Pentatonix ft. Lindsey Stirling.

Victoria Allen

I can whistle like a bird.

Krishna Rammohan

My favorite hobby is snowboarding at Lake Tahoe.

Adrian Black

I have a twin brother and am a big fan of cookie dough ice cream.

Sasankh Munukutla

I am a huge sports fan, and I enjoy almost any sport... especially basketball and soccer.

Blair BeverlyI’ve worked at Google AdSense for a total of about five years (over two stints).

Currently, I lead a small quantitative marketing team to identify new ways AdSense web publishers can optimize their sites to earn more money. I

primarily work in Python and SQL and have a strong interest in using Lean Startup methods at work. I have a MS from Kellogg in Management &

Organizations and BS in Biological Sciences from Stanford.

James ChiversI am a systems engineer/developer, with an interest in startups and tech. I

founded my first company from my bedroom whilst an undergraduate at City University London; graduated in 2000 with a B.Eng. Software Engineering. I founded a second startup in 2002. I’ve since ran Postini EMEA in London (acquired by Google in 2007). After two years at Google I left to run Tuenti’s

production platform in Madrid (acquired by Telefonica in 2010). Since 2011 I’ve been back at Google in San Francisco as a Site Reliability Engineer where I

architect and build internal systems and tools. Outside of my day job I unofficially advise startups and hack on my own side-projects.

Kama ChoksiI’m experienced with mass scale consumer products in emerging markets. My expertise are in operations, supply chain, and pricing manufacturing.

Jocelyn DavéHi! I’m Jocelyn, a Marketing professional with experience building marketing departments, creating and establishing strong brands, product management, product marketing, and go to market strategy. I’ve worked for startups for

over 10 years and love the challenges they bring. I am currently head of Product Marketing at DoubleDutch, a startup that builds mobile apps for

events. Previously, I ran the Marketing Department at a life sciences startup. Additionally, I have 5 years of sales experience and have started my own

company. I hold a Masters degree in Molecular Biology from Johns Hopkins and have a passion for design and running.

Neil DavéHi, My name is Neil Davé! The following is a little bit about my professional

background and experience: I am trained as an attorney specializing in venture capital, corporate transactions and international taxation. I began my career at a PricewaterhouseCoopers where I focused on international tax and

M&A transactions. I joined Google in 2010 as International Tax Counsel and remained in that role for about 4.5 years. Over the summer I was offered an

opportunity to become a PM on the Hardware Retail Operations and Strategy team which I ended up accepting. I have been in this role for the past

6 months. Throughout my career I have worked for and advised start-ups, mid-sized and large companies. I love the challenges that are associated at each of these levels and understand what it takes to scale from one level to

the next successfully. I look forward to working with your team!

Pedro DellagneloI was born in Florianopolis, Brazil and also lived in the US and Italy. I majored

in Journalism and studied Business Management at a separate university, focusing on how innovative business models in Media could create or amplify

social impact. In 2011 I joined Brazil’s largest private bank, Itaú-Unibanco, working with product management, digital marketing and developing a

blueprint for Itaú’s Corporate Venture Capital program. In 2012, I cofounded a social enterprise called Platform MOI, which provides college scholarships in

Guinea-Bissau, funded by selling cobranded products. At Stanford, I am exploring both the Venture Capital and Impact Investing fields.

Nupur JainI currently work as a strategist for the product quality team at Google. I

previously worked for the IT security team at Gap Inc. in San Francisco and an underwriter for Lloyds of London in New York and London where I worked as an internal consultant/business analyst for them. I bring 4 years of experience in risk, business analysis and strategy and my education was in Math, Econ and

Computer Science. Outside of work, I am interested in technology and startups, dancing, ice skating, and playing tennis.

YOUR ADVISORS YOUR ADVISORS

Emily SalibaI am an Account Executive at Google selling display media to Google’s largest advertisers in the Tech B2B, EDU, and Business and Industrial Markets verticals.

I am interested in providing guidance, mentorship, and inspiration to young girls looking to find their way in the business world. Sales and Marketing are my specialty, but I am open to supporting in whatever function is required.

Ophir SamsonAs a British-Israeli mathematician and social entrepreneur, Ophir was

commissioned by Sir Ronald Cohen to oversee the establishment of Social Finance Israel in Tel Aviv, the Middle East’s first fund for Social Impact Bonds. Ophir was Israel’s representative to the G8 Task Force for Social Investment.

Previously, Ophir was an Analyst at Brevan Howard Hedge Fund and an Associate Director at Groupon. He holds a Ph.D, Msc and Bsc in mathematics

from MIT and Imperial College. In his personal time, Ophir is a professional magician and dance teacher, and founded The Smadar School for Young

Magicians in Israel.

Andy TzouFocused on mobile and cloud solutions at Google. Interested in providing any

guidance needed by venture team around the technology stack, trends in technology, and best practices when implementing solutions.

Ronnie WashingtonOriginally from the Washington, DC, Ronnie Washington is extremely

passionate about poverty alleviation, economic development, and financial literacy. After working 2+ years as a Deloitte Strategy and Operations

Consultant, Ronnie left his role to move to Ghana to serve as the Microfinance Program Developer and Sustainable Development Programs Manager for

Global Brigades Ghana, a sustainable development and global health NGO. Prior to attending business school, Ronnie also interned with the impact

investment firm, Acumen Fund, in Accra, Ghana. He holds a BA in Economics from Morehouse College and is currently pursuing his MBA at the Stanford

Graduate School of Business.

Tanya KoshyI’m currently a Product Manager for Google Express. I have 8 years

experience in Product Management, Marketing, & Sales. I’ve worked on products like Google AdWords, Google Helpouts, Google Express, and built

Groupon’s first self-service deal creation platform (Deal Builder). I have a BA from Stanford, and an MBA from the Kellogg School of Management

at Northwestern.

Chad LancasterI grew up in Florida, attended Duke University and have lived in Los Angeles, New York and now San Francisco. I’m currently a Product Marketing Manager at Google for Google Domains (a platform that helps people get online and

succeed starting with a domain name). Before that, I worked with the Google+ marketing team and co-founded two companies, Galleray.com and H.L. James. The first was a social network and marketplace for fine artists and consumers, and the second is a luxury fashion brand creating 100% alligator backpacks. I

love basketball, college football and fun projects.

Nicole QuinnI have always had a nascent passion for business and a drive to make a

difference through creating, building and teaching others. My own career started at fifteen when I insisted upon working at my family’s pharmaceutical business. The same year I spotted a gap in the market and launched my own

successful consumer products company selling protein shakes. Since graduating, I covered the Retail sector at Morgan Stanley in London and New York, was partner of a Venture Capital firm and more recently have working with 3 start ups - Financial Technology (Nutmeg), wearables (FashionTEQ)

and romance (DatingRing).

YOUR ADVISORS YOUR ADVISORS

I learned more from one day at Catapult than from an entire year at school.

Nick, Founder of Switch Port

“WHAT TO BRING

Clothes:Big news! No need to bring that suit and tie.

Business casual is fine. Wearing a button down and/or sweater and clean jeans, khakis, and/or slacks will

be great guys. For the ladies, a causal skirt and blouse/sweater or dress and pants will be great too. We also

recommend you bring shoes suitable for walking.

Don’t forget to bring a notebook, pens, laptop computer and power cord.

Attitude:You’re about to embark on growing a legitimate

business and will be operating in the real world where you’ll be treated as young adults and are expected to

respond as such. Be sure to share important information with your parents along with the

commitments and obligations you make with your venture team throughout the incubator.

Communication is key!“

Thursday, 5pm – 9pmMeals Included: Dinner

Location:Stanford University418 Santa Teresa StStanford, CA 94305

Special notes: Click Link for Parking Options. We suggest

finding the Yellow Square “P” on Mayfield Ave.

Friday, 8:30am – 9pmMeals Included: Breakfast, Lunch, Dinner

Location:Stanford University418 Santa Teresa StStanford, CA 94305

Special notes: Click Link for Parking Options. We suggest

finding the Yellow Square “P” on Mayfield Ave.

Saturday, 9am – 6pmMeals Included: Lunch

Location:Google Headquarters

Google Bldg Plymouth 21550 Plymouth St

Mountain View, CA 94043

Special Notes:Students arrive at Google at 8:45am for security.

Students leaving from the Sheraton leave at 8:10am.Breakfast and Dinner on your own. Teams will

have dinner together in down town Palo Alto from 7-9pm with a special assignment.

Sunday, 8:30am – 2pmMeals Included: Breakfast, Lunch

Location:Stanford Start-X Headquarters

2627 Hanover StreetPalo Alto, California 94304

Special Notes:Catapult will be providing an airport Shuttle that will leave the Start-X location at 2:05pm. If you

would like to secure a seat for you or your parent, please email logan@catapultideas.com.

PROGRAM SCHEDULE

Parents! We haven’t forgotten about you. We are excited to have a handful of you

participating in the Catapult Parents Program.

Vipin will be your main point of contact and can answer any additional questions you have before the session starts. You can reach him

via email at tvipin@ashoka.org.

Parent Session 1Saturday, 10am – 4pm

Meals Included: Lunch

Location:Google Headquarters

Google Bldg Plymouth 2 1550 Plymouth St

Mountain View, CA 94043

Special notes: Please arrive at Google by 9:45am to allow

additional time for security.

There will also be a shuttle leaving from the Sheraton Palo Alto at 8:10am. Please email

logan@catapultideas.com if you would like to secure a spot.

PARENT SESSION

If you need to contact the Catapult team during the weekend, please use our Google

Voice number (listed below); your phone call / text will be automatically forwarded to the whole team. Please only use this line for

urgent issues and emergencies.

We highly recommend parents to be in communication with their students for

updates throughout the weekend and to check-in at the end of the night.

Catapult Staff Number:646.833.8449

CONTACT INFORMATION

It changed my life - honestly. I learned so much that I never even considered was part of entrepreneurship.

Micah, Free Agent

“

“WE’RE ON SOCIAL MEDIA

Spread the love!

During the program, we would love you to share your experiences and moments via social media. We mention this because all

your friends and followers should know all the incredible work you’re doing.

Use the hashtag #catapult and have fun!

Follow us on twitter @CATAPULTideasLike us on Facebook/CATAPULTincubator