Catching Fire Film Poster

Main

stre

am

Po

sters

Mast

head &

bra

nd id

enti

ty.

Both of the mastheads of the two examples of the mainstream posters shown, are situated in the bottom third. This is due to the poster mainly being covered by the background image, these acts as the signifier to what the film is, as both contain the logo of which denotes ‘The Hunger Games’. The typography of the masthead is consistent throughout all the posters, including for the initial film. This acts as a branding technique for the film and is instantly recognisable to the target audience. This as well as the colour palette are all signifiers to the audience of the film. The main colours used throughout the range of posters produced tend to be black, red, orange and gold which creates a brand identity for the product. Although the original film title ‘The Hunger Games’ is repeated on this poster it is not as enlarged as ‘Catching Fire’ which is the name for the second film, this does however inform the audience that this is the following film.

Main

image.

The image to the right, is the logo for the film. It acts as anchorage to the masthead as it is ‘catching fire’ which we can clearly see in the image. This logo is also shown within the other image, however the main protagonist is positioned in the centre. If the audience readily know of the original

film then they will also be aware to the prop the protagonist is holding, which will act as iconography of the role she has in the film, and also the genre. By the use of the bow and arrow it shows that the genre is action. This shot also goes against the stereotypical representations of a female, showing it is a post feminist icon.

The use of the direct mode of address establishes a relationship with the audience, acting as a enticement method, as from different angles it seems as though the protagonist is looking at you.

Rele

ase

date

&

bill

ing b

lock

.

The release date and billing block are both features shown within the bottom third of the poster. The colour of all the typography is in gold; which follows through with the brand identity. The size of the typography however differs. The release date is significantly larger than the credits as this is vital information that the audience will need to know about, so that they are aware of the date they are able to screen the film. To the left of this, is the logos of the institutions which have helped in the distribution process. The logos are used as it is more recognisable to the audience and other institutions, rather then just text. The typography within the credits block is the font often used for billing blocks in many ‘blockbuster’ films.

Taglin

e.

The tagline on the poster is positioned in the top third, and is above the main image. The statement reads ‘remember who the enemy is’, this slightly insights the audience on the storyline and if they have seen the initial film then they will be able to infer this using their own knowledge and apply this to the film. The typography is capitalised which emphasises the statement to the reader. Again the brand identity has been followed through; emphasises its production. The colour used also makes it stand out from the background, enticing the audience to read the slogan, which should hopefully encourage them to watch the film.

Chara

cter

Post

ers

‘Blockbuster’ films, which have a fairly large budget will also produce characters posters in addition to the mainstream ones, as it acts as another way to market the film as well as providing more revenue for the institutions. In many films when a fanatic has a particular favourite character, they may feel inclined to to purchase the poster. The poster is minimalistic, with little detail about the film however, the iconic logo is also displayed which make it clear which film this poster is for. The layout and colours used are maintained within all the posters, which is a feature liked by fanatics/collectors, as it makes it more aesthetically pleasing for them. Character posters are

often produced for films with genres of science fictions/action genres such as Catching Fire showing it is hybridised.

Oth

er

chara

cter

post

ers

Soci

al m

edia

post

er

Twit

ter

ass

oci

ati

on

With reference to the hash-tagged phrase recognised by the symbol ‘♯’. This is often a feature used on Twitter, a social-networking website which has recently created a new media platform for institutions to advertise their film in another way.Fanatics of the film will be able to connect with other users of the hash-tagged slogan, around the globe, through this and be able to communicate. It has also been used so that potential audience members that are not that familiar with the film will see the phrase by other people using it, adding to the form of promotion. The consistent colour palette has also been followed through in the typography, maintaining its brand identity.

Repre

senta

tion

The way in which the protagonists are displayed makes them look like high authority figures, through the use of the cloud making them appear as heavenly/God like. The colours used are not the recognisable ones used to establish the brand identity, which perhaps is the reason why a different representation has been displayed. Despite this, the protagonists are still in costume with the same props used within the mainstream poster of the bow and arrow. This poster again is minimalistic however the essential details are still apparent, such as the recognisable logo, the protagonists and again has a tagline which insights the audience a little more of the storyline, particularly as this tagline differs from the one used on the mainstream poster.

Oth

er

post

ers

pro

duce

d

Oth

er

post

ers

pro

duce

d

Oth

er

post

ers

pro

duce

d

Oth

er

post

ers

pro

duce

d

Oth

er

post

ers

pro

duce

d