Date post: | 09-May-2015 |
Category: |
Education |
Upload: | daniel-umana |
View: | 217 times |
Download: | 3 times |
1
INDUSTRY CATEGORY REPORT
AUTOMOTIVE
Q1-2014
2
AGENDA
1. GFR Media
2. PR Advertising Market
3. Retail advertising market
4. PR Audience Market
5. Retail Audience market
6. Circulation
7. GFR Media and retail (Best practices in advertising)
8. Next steps
Grupo Ferré Rangel (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico
• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper
– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;
offering service in PR and US– City View Plaza – Commercial real estate company
Media Properties
• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media
• Puerto Rico is one of the countries with the highest levels of readership in the world
• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach
• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico
World’s ReadershipPR is one of the countries with highest levels of readership in the world
Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85% Countries with population between 3 and 4.5 millions
GFR Media has evolved from a newspaper to a content and media company
DBMarketing-Analytics
DBMarketing-Analytics
• We are the largest and most diversified media company in Puerto Rico
• Leader in newspaper readership: over 2.1 million weekly readers.
• Leader in digital traffic: over 6 million monthly unique browsers.
• Leader in Database: over 2 million people in GFR Media DATABASE.
• Leader in Circulation: over 407k newspapers
• Leader in Social Networks:
• over 2.4 millions fans
• over 600K followers
• over 67K followers
GFR Media Platforms
GFR Media Newspaper Products
El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers
Primera Hora• Leader in single copy circulation
• Primarily in stores and distribution points• Second largest paid newspaper
• Over 1.3 million readers
Indice• Leader in non-paid circulation
• Over 120k daily copies• Over 240k regional copies on Thursday
• Promotional and commercial platform • Flexible distribution• 360 Offering
GFR Media Digital Products
elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach
• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers
primerahora.com• #2 news site in Puerto Rico
• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports
• Younger audience• Social Media Presence:
• Facebook 756k• Twitter 264k
indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:
• Facebook: 240k• Twitter: 10k
Mobile
Total Mobile units GFR MEDIA reaches
3,074,96In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014
4,550,043Monthly Mobile Users
2,910,057 Monthly unique browsers**
1,398,644 Monthly unique browsers**
241,342 Monthly unique browsers**
13
Advertising Market Puerto Rico Overview
14
ADVERTISING MARKET IN PR 2013
Rate Card$2.1 billions
Real Investment
$602 millions
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment
16DBMarketing-Analytics
MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”
Newspapers21%
Local TV43%
Radio9%
Outdoor5%
Paid TV17%
Internet1%
Others1%
Magazines2%
Cinema0%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Newspapers39%
Local TV28%
Radio11%
Outdoor6%
Paid TV6%
Internet3% Others
2%Magazines2%
Cinema2%
2013 - Real Investment
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media
17DBMarketing-Analytics
Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000 235,782,442
170,530,401
68,978,309
36,582,783 36,040,017
21,000,000 13,600,000 10,768,324 9,600,000
229,668,727
176,041,922
74,742,120
27,424,667 36,553,437
17,300,000 17,000,000 10,282,990 8,000,000
2013 Real investment 2012 real investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
18DBMarketing-Analytics
Business & Consumer Services; 22%
Retail; 15%
Entertainment & Amusements; 13%
Publishing & Media; 12%
Other Categories; 9%
Auto.,auto.access & Equip; 9%
Drugs & Remedies; 6%
Toiletries & Cosmetics; 4%
Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%
2013 – real investment
Top 10 Categories. Share of Investment (SOI)
Business & Con-sumer Services; 21%
Entertainment & Amusements; 15%
Retail; 12%Publishing & Media; 9%
Auto.,auto.access & Equip; 9%
Drugs & Remedies; 7%
Tv Networks/sta-tions; 6%
Toiletries & Cosmet-ics; 5%
Foods & Food Products; 3%
Insurance & Real Es-tate; 3%
Others Categories ; 10%
2013 – rate card
Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
19
AutomotiveFrom the advertising perspective.
20
Automotive In Puerto Rico 2013
The Automotive category spends $54MM in advertising a year
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Rate Card$194 millions
Retail Real Investment
$54 millions
21DBMarketing-Analytics
Autos, auto accesories & equipment Category
Newspapers are the prefered media investment (44%) of the Automotive category.
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Local TV; 40%
Paid TV; 16%
National Press; 25%
Radio; 16%
Magazines; 1% Outdoor; 3%
Rate Card 2013
Local TV; 26%
Paid TV; 5%
National Press; 44%
Radio; 20%
Magazines; 1% Outdoor; 4%
Real -Investment
22
Autos, auto accesories & equipment Category- Real investment
Real advertising investment of the automotive category is $54MM a year.The automotive category increased its advertising spending in 2013 by 14% vs 2012.
National Press Local TV Radio Paid TV Outdoor Magazines
24.3
14.1
11.0
2.8 2.0
0.3
23.6
10.2 9.5
2.7 1.5
0.3
Total 2013 Total 2012
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
23DBMarketing-Analytics
Investment by Brand
Top 5 brands represent 42% of total
category investment: $22.9 millions
Total category investment$54millions
Toyota Ford Hyundai Nissan Kia 0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
8.0
4.8
4.2
3.1 2.8
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
24DBMarketing-Analytics
Real investment by Brand
Newspapers represent 42% of the TOP Brand Investment
Top BrandsAutomotive
Investment inNewspapers
$22.9 millions
Toyota Ford Hyundai Nissan Kia 0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
8.0
4.8
4.2
3.1 2.8
4.0
1.91.6 1.4
0.8
2013 Real Investment Newspaper
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
25DBMarketing-Analytics
Automotive BrandsToyota is the brand that spends the most in advertising with 15% of the total real investment followed by Ford at 9% and Hyundai at 8%.
Chrysler; 4%Nissan; 5%
Kia; 6%
Hyundai; 8%
Ford; 10%
Toyota; 14%
Other ; 53%
Rate Card
Chrysler; 3%Kia; 5%Nissan; 6%
Hyundai;
8%
Ford; 9%
Toyota; 15%
Other ; 54%
Real Investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
DBMarketing-Analytics
Autos, auto accesories & equipment CategoryTOP 3 brand represents 45% of total units sold in 2013 (102,489)
GUIA SALES REPORT 2013.
25,533
10,32810,172
0
5,000
10,000
15,000
20,000
25,000
30,000
Units Sold 2013
Automotive Category Investment: $54M
$526 invested per unit SOLD
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Automotive Category Investment in Newspapers: $24.3M
$237 per unit SOLD invested in newspapers
27
Puerto Rico MarketAudiences Overview
28
Media Consumption:
INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS
INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS
MOVIE THEATER-PAST 30 DAYS
MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS
INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS
WATCHED PAID TV- PAST 7 DAYS
INTERNET-ACCESSED PAST 7 DAYS
Newspaper Cume anydailyaverage sat aver sun
Outdoor Billboards seen past 7 days
RADIO- LISTENED IN THE PAST 7 DAYS
WATCHED LOCAL TV-PAST 7 DAYS
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
7.4%
17.1%
17.8%
24.1%
27.1%
49.6%
59.1%
79.3%
80.8%
91.2%
96.5%
Scarborough – PR Study – 2014 - 1
Newspapers have a 79% penetration in Puerto Rico
29
61%
79%
USA Puerto Rico
ReaderShip
USA Puerto Rico
Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print
Media Consumption
• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.
30DBMarketing-Analytics
94%
GFR MEDIA MARKET SHARE
GFR Media
2.1 Million readers
Newspapers Market Share:
Scarborough – PR Study – 2014 - 1
With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.
31DBMarketing-Analytics
Monday to Friday readership:
2,166,882
1,489,3541,306,634
839,676
482,508 405,074
Any daily newspaperprint edition
El Nuevo Día Primera Hora El Vocero Índice Metro
Monday to Friday
Scarborough – PR Study – 2014 – 1. Cume readers
M-F audiences are reached with GFR Media Newspapers.
32DBMarketing-Analytics
Weekend readership:
Scarborough – PR Study – 2014 - 1
98% of weekend audiences are reached by GFR Media Newspapers.
1,011,916
994,200
Any Sunday newspaper print edition El Nuevo Día
Sunday Readership
984,038
691,836
525,896
Any Saturday newspaper print edition(Current Release Only)
El Nuevo Dia Primera Hora
Saturday Readership
33Source: ScarBorough, Release 1 & 2 2013 and 1 2014
2,167
1,489
1,307
840
405
483
0
500
1,000
1,500
2,000
2,500
2013-1 2013-2 2014-1
Thou
sand
s
Cume Readership - Monday to Friday
Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice
Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership
1,489,35469% of the market
El Nuevo Día (END)
Source: Scarborough 2014 -1 Cume Readers People 18+
1,489,354readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
• 53% are women
• 53% are 25-54 years old
• 53% have a Any College Degree or more (index: 110)
• Bilingual (index: 108)
• “white-collar” (index: 110)
El Nuevo Día Leadership
677,528Readers do not read
El Nuevo Día
Source: Scarborough 2014 -1 Cume Readers People 18+
How to reach END Non-readers?
446,166
66% of no readers of END are readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora captures the most END Non-Readers
446,166
PH Readers, but END Non-Readers
• 52% are women (index: 101)
• 57% are 25-54 years old (index: 105)
• They have an education level of high school or less (index: 104)
• Have difficulties with english (index: 106)
• “Blue-collar” (index: 112)
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora (PH)
reach together an impressive majority of readers*
89% Reach
&
Source: Scarborough 2014 -1 Cume Readers People 18+
The Most Effective Combination
40Source: Comscore
GFR Media Digital Audiences:
+29%
Jan-2013 Jan-2014
4.9 MM
+6.3 MM
GFR Media unique browsers are growing steadily at a 29% rate YOY
4.6 MM+21%
3.8 MM
372K+1134%
25K
2.3 MM
+35% 3.1 MM
41
AutomotiveFrom the audience perspective.
42
Automotive Market in Puerto Rico 85.9% (2,420,172) of Adults 18+ have bought any new, used, leased vehicle in PR
85.90%
Automotive Market in Puerto Rico
Any Vehicle Bought, Used or Leased
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
43
Automotive Market in Puerto Rico
Scarborough 2014 -1 Base: 2,818,180 Adults 18+
45% of vehicle owners have bought a new car
61.60%
45.10%
1.20%0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Any Vehicle Bought - Used Any Vehicle Bought - New Any Vehicle Bought - Leased
Automotive Market in Puerto Rico
44
Number of vehicles owned
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leasedAverage Readers - Mon – FR
59% of people in PR (18+) own more than one vehicle
Number of vehicles # of People%
1 988,486 40.8%
2 853,584 35.3%
3 375,430 15.5%
4 or more 191,834 7.9%
45
Media source used for shopping and buying decision
Weekly sh
oppers
Newspaper
Loca
l TV
Internet
Cable or satellit
e TV Radio
Promotions or v
isual d
isplays w
ithin st
ores
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater
60.2%
44.8%34.1% 33.6%
22.0% 20.2% 19.7%10.5% 7.3% 3.2%
Any Vehicle bought new, used or leased
Scarborough 2014 -1 Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
After the weekly shoppers , newspapers are the preferred media for audiences when buying a vehicle.
46
Media source used for shopping and buying decision
Scarborough 2014 -1 Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
Weekly sh
oppers
Newspaper
Internet
Loca
l TV
Cable or satellit
e TV
Promotions or v
isual d
isplays w
ithin st
oresRadio
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater
59.1%46.8%
36.3% 31.3%24.0% 21.1% 18.8%
13.4%6.8% 3.3%
Any NEW vehicle bought
After weekly shoppers, newspapers and internet are the preferred media for audiences when buying any NEW vehicle
47
Media source used for shopping and buying decision
Scarborough 2014 -1 Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
Weekly sh
oppers
Internet
Newspaper
Cable or satellit
e TV
Promotions or v
isual d
isplays w
ithin st
ores
Outdoor media (b
illboards,
etc.)
Movie theater
Loca
l TV
Magazines
Radio
57.1% 55.7%
29.6%19.8%
14.0% 11.1% 10.5% 9.0% 8.7% 5.9%
Any LEASED Vehicle bought
After weekly shoppers, newspapers and internet are the preferred media for audiences when leasing a vehicle
48
Media source used for shopping and buying decision
Scarborough 2014 -1 Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
Weekly sh
oppers
Newspaper
Loca
l TV
Internet
Cable or satellit
e TV Radio
Promotions or v
isual d
isplays w
ithin st
ores
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater
62.4%
44.7%35.2% 34.4%
20.9% 20.4% 19.3%10.8% 7.7% 3.0%
Any USED Vehicle bought
After weekly shoppers, newspapers are the preferred media for audiences when buying any USED vehicle.
49
Base Total El Nuevo Dia Average Readers
Primera Hora Average Reader
Indice Average Reader
El vocero Average Readers
Metro Average Readers
Base Total 2,818,180 32.9% 26.9% 8.4% 14.9% 6.6%Any Vehicle Bought New , Used or Leased 2,420,172 33.7% 26.1% 8.6% 14.3% 6.8%Any Vehicle:Bought New 1,271,444 36.0% 26.4% 10.0% 14.9% 8.3%Any Vehicle:Bought Used 1,735,870 33.5% 26.8% 8.1% 13.9% 6.3%Any Vehicle:Leased 34,694 35.5% 40.1% 14.1% 8.9% 6.9%
Any Vehicle bought new, used, leased. Newspaper readership.
Scarborough 2014 -1 Base: 2,818,180 Adults 18+
El Nuevo Día is the most effective newspaper at reaching vehicle owners Primera Hora is the most effective newspaper at reaching LEASED vehicle owners (40%) .
Newspaper read by people who plans to pay for a new car
Amount plans to pay for new vehicle next 12 mos) Base Total END Average Readers PH Average Readers
Índice Average Readers EV Average Readers Metro Average
Reders
Under $10,000 73,050 34.2% 15.3% 2.1% 15.0% 3.3%$10,000 - $14,999 32,238 29.6% 15.1% 8.6% 22.6% 1.8%$15,000 - $19,999 22,256 45.7% 27.2% 3.5% 17.2% 5.6%$20,000 - $24,999 66,790 41.8% 42.3% 9.6% 10.3% 3.7%$25,000 - $29,999 31,292 34.2% 13.5% 14.8% 4.8% 14.8%$30,000 - $34,999 20,850 36.2% 9.6% 2.4% 2.4% 0.0%$35,000 - $44,999 4,934 0.0% 0.0% 55.7% 0.0% 44.3%$45,000 or more 13,024 61.3% 57.4% 32.7% 11.8% 32.7%
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leasedAverage Readers - Mon - FR
El Nuevo Día & Primera Hora are more effective at reaching who plans to pay
$45,000 or more for a new car
GFR Media newspapers are the prefered media of people who plan to buy a new car (+$35K).
51
Car Model (Domestic) vs Readership
Model type of any domestic vehicle owned or leased END Average Readers
PH Average Readers
Índice Average Readers
EV Average Readers
Metro Average Reders
Domestic Compact:Any vehicle 33.6% 24.5% 9.0% 9.8% 5.8%Domestic Large:Any vehicle 29.0% 24.3% 10.4% 26.5% 11.8%Domestic Luxury:Any vehicle 47.7% 42.0% 9.5% 0.0% 9.5%Domestic Mid-size:Any vehicle 39.7% 23.0% 11.1% 16.2% 8.0%Domestic Sport/utility/special Purpose:Any vehicle 38.0% 26.6% 8.0% 14.4% 7.0%Domestic Subcompact:Any vehicle 38.9% 28.6% 20.8% 23.2% 7.6%Domestic Trucks:Any vehicle 32.5% 23.1% 4.9% 12.2% 3.7%Domestic Vans:Any vehicle 43.2% 21.5% 9.0% 7.5% 1.8%Other Domestic Model:Any vehicle 33.5% 33.5% 14.5% 20.2% 11.2%
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leasedAverage Readers - Mon – FR
El Nuevo Dia and Primera Hora are more effective in reaching the owners of any domestic car model
52
Plans to buy in the next 12 months.New , used or leased vehicle
Vehicle plans to buy new/used/lease next 12 months END Average Readers
PH Average Readers
Índice Average Readers
EV Average Readers
Metro Average Reders
Compact car 31.5% 32.6% 5.9% 13.7% 2.9%Full-size car 39.9% 27.4% 11.4% 26.0% 15.1%
Luxury vehicle (any size) 36.8% 30.1% 17.2% 22.5% 18.8%
Midsize car 33.0% 20.5% 7.7% 18.7% 9.1%
Pickup truck 46.7% 34.7% 19.2% 14.0% 15.2%
Sport utility vehicle 40.4% 35.6% 17.2% 13.6% 14.2%
Van or mini-van 44.8% 34.7% 18.5% 14.3% 13.5%
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leasedAverage Readers - Mon – FR
El Nuevo Dia and Primera Hora are more effective in reaching people who plan to buy a vehicle
53
Model type of any foreign vehicle owned or leased (HHLD)END
Average Readers
PH Average Readers
Índice Average Readers
EV Average Readers
Metro Average Reders
Foreign Compact:Any vehicle 34.6% 26.6% 7.8% 12.5% 7.0%Foreign Large:Any vehicle 14.8% 28.3% 20.4% 27.8% 15.0%Foreign Luxury:Any vehicle 23.3% 10.1% 10.6% 11.9% 7.6%Foreign Mid-size:Any vehicle 38.9% 22.8% 11.9% 14.3% 6.9%Foreign Sport/utility/special Purpose:Any vehicle 35.8% 30.5% 7.5% 15.3% 7.8%Foreign Subcompact:Any vehicle 32.9% 27.0% 8.2% 14.0% 7.1%Foreign Trucks:Any vehicle 29.5% 25.6% 9.3% 18.4% 8.7%Foreign Vans:Any vehicle 36.2% 29.0% 19.3% 5.7% 5.6%Other Foreign Model:Any vehicle 30.2% 27.9% 8.6% 10.9% 4.7%
Car Model (Foreign) vs Readership
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leasedAverage Readers - Mon – FR
El Nuevo Dia and Primera Hora are the most effective newspapers in reaching the owners of any foreign car model.
54
Market share of vehiclesAny vehicle bought: new, used, leased
Scarborough 2014 -1 Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
Toyota is the preferred brand for audiences in PR
Toyota 41.4% Mitsubishi 20.2% Ford16.3% Susuki 11.6% Nissan 10.9% Hyundai 9.6% Mazda 9.0% Honda 7.7% Chevrolet 7.3% Kia 5.9%
55
Vehicle Owners & El Nuevo Día Readers
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased 1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia readers:
High penetration in well educated and upper socioeconomic level.
Any Vehicle Bought New, Used or Leased
El Nuevo Día cume readers Index
Gender Men 50.10% 47.00% 94 Women 49.90% 53.00%AgeAge 18-24 14.30% 15.20% 106 Age 25 - 34 17.60% 18.90% 107 Age 35-49 26.50% 25.40% 96 Age 50-64 23.10% 22.70% 98 Age 65 or More 18.50% 17.80% 96 EducatiionHigh School Graduate or Less 50.10% 45.10% 90 Some or Collage Degree 40.00% 43.90% 110 Some or Post graduate degree 9.90% 11.10% 112 Region Arecibo Region 10.90% 10.90% 100 Caguas Region 14.30% 14.20% 99 Mayagüez Region 14.70% 12.90% 88 Ponce Region 12.90% 12.70% 98 San Juan Metro Region 28.60% 30.70% 107 San Juan Sub Region 18.30% 18.10% 99 NSE Upper class 12.30% 13.80% 112 Upper/middle class 21.40% 23.10% 108 Middle/lower class 32.30% 31.60% 98 Lower class 34.00% 31.50% 93 Household Income Less than $10,000 18.50% 17.70% 96 $10,000 - $24,999 29.40% 29.70% 101 $25,000 - $34,999 19.20% 19.20% 100 $35,000 - $44,999 16.00% 16.00% 100 $45,000 - $74,999 12.10% 11.90% 98 $75,000 or more 4.90% 5.50% 112
56
Vehicle Owners & Primera Hora Readers
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased 1,489,354 END Cume Readers - Mon – FR
Primera Hora readers:
High penetration in well educated, lower socioeconomic level, with annual income less than $35K
Any Vehicle Bought New, Used OR Leased Primera Hora Cume Readers Index
Gender Men 50.10% 47.30% 94 Women 49.90% 52.70% 106 Age Age 18-24 14.30% 13.40% 94 Age 25 - 34 17.60% 20.50% 116 Age 35-49 26.50% 29.10% 110 Age 50-64 23.10% 23.10% 100 Age 65 or More 18.50% 13.90% 75 Education High School Graduate or Less 50.10% 52.50% 105 Some or Collage Degree 40.00% 39.80% 100 Some or Post graduate degree 9.90% 7.70% 78 Region Arecibo Region 10.90% 10.10% 93 Caguas Region 14.30% 17.20% 120 Mayagüez Region 14.70% 15.10% 103 Ponce Region 12.90% 15.50% 120 San Juan Metro Region 28.60% 23.70% 83 San Juan Sub Region 18.30% 18.00% 98 NSE Upper class 12.30% 10.40% 85 Upper/middle class 21.40% 18.30% 86 Middle/lower class 32.30% 31.60% 98 Lower class 34.00% 39.70% 117 Income Less than $10,000 18.50% 22.70% 123 ( $10,000 - $24,999 29.40% 30.70% 104 $25,000 - $34,999 19.20% 19.30% 101 $35,000 - $44,999 16.00% 13.70% 86 $45,000 - $74,999 12.10% 10.00% 83 $75,000 - or more 4.90% 3.70% 76
57
Vehicle Owners & Indice Readers
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased 1,489,354 END Cume Readers - Mon – FR
Indice readers:
High penetration in age under 35, well educated middle/uppersocioeconomic level
Any Vehicle Bought New, Used OR Leased Índice Cume Readers Index
Gender Men 50.10% 45.00% 90 Women 49.90% 55.00% 110 Age Age 18-24 14.30% 17.10% 120 Age 25 - 34 17.60% 19.90% 113 Age 35-49 26.50% 29.70% 112 Age 50-64 23.10% 21.70% 94 Age 65 or More 18.50% 11.60% 63 Eduaction High School Graduate or Less 50.10% 41.70% 83 Some or Collage Degree 40.00% 45.10% 113 Some or Post graduate degree 9.90% 13.20% 133 Region Arecibo Region 10.90% 6.30% 58 Caguas Region 14.30% 13.00% 91 Mayagüez Region 14.70% 12.50% 85 Ponce Region 12.90% 8.00% 62 San Juan Metro Region 28.60% 48.00% 168 San Juan Sub Region 18.30% 12.30% 67 NSE Upper class 12.30% 15.80% 128 Upper/middle class 21.40% 21.90% 102 Middle/lower class 32.30% 33.40% 103 Lower class 34.00% 28.90% 85 Income Less than $10,000 18.50% 14.10% 76 ( $10,000 - $24,999 29.40% 33.00% 112 $25,000 - $34,999 19.20% 20.30% 106 $35,000 - $44,999 16.00% 16.80% 105 $45,000 - $74,999 12.10% 9.70% 80 $75,000 - or more 4.90% 6.10% 124
58
Primary reasons for selecting dealer when buying a vehicle
59
Primary reasons for selecting a dealer to buy or lease the last new vehicle
Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leasedAverage Readers - Mon – FR
Warranty, Price and Service represent 48% of the primary reasons for selecting a dealer to buy a vehicle.
17%
16%15%
14%
12%
11%
8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Warranty Price - value Service Selection ofmakes/models
Reputation of dealer Financing throughdealer
Location Other reason
Primary reason when for use a dealer when buying a vehicle
60
Circulation
61
Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.
Sources:Alliance for audited media. Certfified Audit of Circulations
177,509
107,394
122,523 112,774
91,712
Paid Free
+70K SUROESTE
62
Certified Circulation: Saturday-Sunday
Sources:Alliance for audited media. Certfified Audit of Circulations
177,979
92,163
SATURDAY
207,659
SUNDAY
GFR Media is the leader in Circulation on Saturdays and Sundays
63
Thank You
64
Addendum
¡Impresos que impresionan!
Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.
We are dedicated to bring solutions to our customers through 4 key attributes.
Who we are…
Speed
Innovation
Flexibility
Quality
•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean
•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time
•In press cameras, assure register and color accuracy
Printing Quality & Innovation Innovation
Quality
We operate 24 hours a day
Fast turnaround
AGP Online color approval
Island wide & Caribbean delivery
SpeedSpeed
•AGP meets all your printing needs…
•3 Web Presses
•2 Sheetfed Presses
•Finishing equipment includes:
• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter
Flexibility Flexibility
•Armed 24 hour security officers in all our facilities
•Controlled access to the building, internal & surrounding areas
•All employees have a Personal Employee ID/Access card
•Proximity access is controlled according to areas of responsibility
Security
All our production process is monitored by CCTV System
CCTV monitoring facility is located at GFR Media
It is monitored 24/7 by FRG Security
Only FRG Security has access to the videos recorded by our cameras
DBMarketing-Analytics
Our Products
“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars
…and many more
DBMarketing-Analytics
Some of our Valued Customers:
DBMarketing-Analytics
Benefits for You!
“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs
DBMarketing-Analytics
Certified Minority Business Enterprise
… or visit us at www.agppr.com
ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council
DBMarketing-Analytics
Contact Information:
Suzette M. Jiménez
Sales & Marketing Director
Phone (787) 641-5400, ext. 6019 or 6017
Fax (787) 641-4477
Mobile (787) 925-8088
www.agppr.com
Joel Acevedo
VP & General Manager
Phone (787) 641-5400, ext. 6020 or 6021
Fax (787) 641-4477
Mobile (787) 368-2813
www.agppr.com