Category aDVICe

www.bestway.co.uk www.batleys.co.uk

2018

Category aDVICeMARKET INSIGHT

Ambient Soup is highly seasonal, with sales increasing by +4% for

every 1 degree drop in temperature(AC Nielsen, 52 WE 16th June 2018,

Impulse/Kantar WPO, 52 WE 17th June 2018/ Kantar Consumption, February 2017)

Canned Fish is front of mind for shoppers looking for positive

nutrition, protein and convenience – 3 current major food trends(Blue Cube Consumer Research October 2016)

Healthy Beans is the top performing segment in the

category, growing +18% YOY(AC Nielsen, 52 WE 16th June 2018,

Total Coverage and Impulse)

The Instant Hot Snacks market is worth over £246m,

and growing 11.6% YOY(Nielsen Apr 2018)

Canned Fish is the largest sub-category in Canned Goods in terms of value, accounting for 22.6% of the total spend

in the category.This puts it ahead of

Beans (14.9%) and Soup (14.1%)(Kantar, 52 w/e 17.06.18)

Hot Snacks over index in UK Impulse, making it

3 times more important to the convenience shopper

(Nielsen Apr 2018)

Category aDVICeMARKET INSIGHT

42% of Soup is eaten with Bread. Promote together

to drive sales

Make Canned Fish impossible to miss - Locate the Canned Fish fixture in the centre of the store, close to high footfall areas. There are 28.7 billion everyday savoury meal occasions in the UK every year, so there is a big opportunity to increase Canned Fish sales through locating with Ambient Grocery categories in store

Drive growth in sales by offering healthy options that cater to shoppers demands

Visibility is a key driver of Pot Snack sales, to maximise pick up and impulse purchases, maintain on shelf presence in highly visible locations

Maximise occasions - As Canned Fish is recognised for its versatility, it’s a good idea to use off shelf display to drive impulse sales on promotions. Shoppers eat Canned Fish all year round – in sandwiches, salads and pasta bakes - giving plenty of opportunities to maximise sales

Have Must Stock lines at eye level and brand block.

Avoid single facings to make the fixture less cluttered, more visible and improve availability

Category aDVICeMUST STOCK LINES

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

8 9 10 11 12 13 14 151 2 3 4 5 6 7

16 17 18 19 20 21 22 23 24 25 26 27

28 29 30 31 32 33 34 35 36

drIed pASTA, pACKeT nOOdleS & rICe

AmBIenT COnvenIenCe meAlS AmBIenT deSSerTS & pUddInGS

AmBIenT meAT & FISH

AmBIenT FrUIT AmBIenT mIlK SOUp CAnned veGeTABleS

Category aDVICeMUST STOCK LINES

2

1

3 7

4 8

HeInz BAKed BeAnS pm 89p 415gSKU Code: 443567

HeInz BeAnS & SAUSAGeS pm £1.25 415gSKU Code: 680420

AmBrOSIA CUSTArd pm £1 400GSKU Code: 289076

HeInz SpAGHeTTI pm 89p 400gSKU Code: 443291

BeST-One CHOCOlATe SpOnGe pUddInG pm £1.39 290gSKU Code: 332887

BeST-One BAKed BeAnS pm 50p 400gSKU Code: 327448

prInCeS HOT dOGS 400gSKU Code: Bestway 642455 Batleys 495851

6

5AmBrOSIA CreAmed rICe pm £1 400gSKU Code: 289098

Category aDVICeMUST STOCK LINES

10

9

11 15

12 16

BeST-One HOT dOGS pm 79p 400gSKU Code: 338395

FrAY BenTOS STeAK & KIdneY pIe pm £1.99 425gSKU Code: 134157

BeST-One TUnA CHUnKS pm £1.19 160gSKU Code: 319028

BeST-One COrned BeeF pm £1.99SKU Code: 315916

BeST-One pInK SAlmOn pm £1.99 213gSKU Code: 410442

jOHn weST mACKerell FIlleTS In OIl 125gSKU Code: 302419

del mOnTe FrUIT COCKTAIl pm £1.09 415gSKU Code: 359166

14

13prInCeS TUnA STeAKS In SUnFlOwer OIl 185gSKU Code: 674843

Category aDVICeMUST STOCK LINES

18

17

19

20 24

23

22

21del mOnTe pIneApple SlICeS pm £1.09 435gSKU Code: 359122

prInCeS peACH SlICeS pm £1.09 410gSKU Code: 346047

HeInz CHICKen SOUp pm £1.09 400gSKU Code: 443367

CArnATIOn evApOrATed mIlK pm £1.09 410gSKU Code: 373388

HeInz veGeTABle SOUp pm £1.09 400gSKU Code: 443334

CArnATIOn COndenSed mIlK pm £1.99 397gSKU Code: 373377

Green GIAnT nIBleTS OrIGInAl pm 99p 340gSKU Code: 963143

HeInz TOmATO SOUp pm £1.09 400gSKU Code: 443301

Category aDVICe

3027

2926

2825BeST-One SweeTCOrn pm 69p 340gSKU Code: 307364

BATCHelOrS BIGGA mArrOwFAT peAS 300gSKU Code: 974792

BeST-One FUSIllI pASTA pm 99p 500gSKU Code: 330814

BeST-One CHOpped TOmATOeS pm 49pSKU Code: 315985

BeST-One penne pASTA pm 99p 500gSKU Code: 330803

BeST-One SpAGHeTTI pm 89p 500gSKU Code: 330758

MUST STOCK LINES

Category aDVICe

3633

3532

3431UnCle BenS lOnG GrAIn rICe pm £1.50 250gSKU Code: 197995

pOT nOOdle CHICKen & mUSHrOOm pm £1.19 pOTSKU Code: 332732

BATCHelOrS SUper nOOdleS CHICKen pm £1 100gSKU Code: 381297

pOT nOOdle BeeF & TOmATO pm £1.19 pOTSKU Code: 332754

BATCHelOrS pASTA & SAUCe CHeeSe & BrOCCOlI pm £1 110gSKU Code: 376658

pOT pASTA CArBOnArA pm £1.39 65gSKU Code: 349617

MUST STOCK LINES

Category aDVICe1m x 6SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

6

SHELF

1 SKUs

SKUs

317934 317934 BATCHELORS CUP A SOUP CHICKEN & VEGETABLE PM PKT317923 317923 BATCHELORS CUP A SOUP CREAM VEGETABLE PM PKT143053 143053 BATCHELORS CUP A SOUP MINESTRONE PM PKT44283 44283 BATCHELORS CUP A SOUP CHICKEN PM PKT44272 44272 BATCHELORS CUP A SOUP TOMATO PM PKT404038 404038 BATCHELORS CUP A SOUP TOMATO GO POT 33G404040 404040 BATCHELORS CUP A SOUP CHICKEN GO POT 33G784320 414242 KNORR CHICKEN NOODLE SOUP 1.5PT443556 443556 HEINZ BIG SOUP BEEF & VEGETABLE PM 400G443545 443545 HEINZ BIG SOUP CHICKEN & VEGETABLE PM 400G

165690 165690 HEINZ SOUP CHICKEN PM 400G443334 443334 HEINZ SOUP VEGETABLE PM 400G443301 443301 HEINZ SOUP TOMATO PM 400G443312 443312 HEINZ SOUP MUSHROOM PM 400G443323 443323 HEINZ SOUP LENTIL PM 400G291877 291877 BAXTERS CHICKEN BROTH PM 400G291965 291965 BAXTERS MINESTRONE PM 400G

BESTWAY BATLEYS

BESTWAY BATLEYS

SHELF 1

SHELF 2

SHELF

2

SHELF PLANOGRAM

Category aDVICe1m x 6 SHELF PLANOGRAM

SHELF

4 SKUs307364 307364 BEST-ONE SWEETCORN PM 69P 340G963143 963143 GREEN GIANT NIBLETS ORIGINAL PM 340G368827 368827 GREEN GIANT CORN PM 2 FOR PM 198G342735 342735 BEST-ONE SLICED MUSHROOMS PM £1.15 290G342724 342724 BEST-ONE BUTTON MUSHROOMS £1.39 290G315895 315895 BEST-ONE CHOPPED TOMATOES PM 49P 400G811857 542480 NAPOLINA CHOPPED TOMATOES 400G315905 315905 BEST-ONE PLUM TOMATOES PM 49P 400G315884 315884 BEST-ONE CHERRY TOMATOES PM 89P 400G

BESTWAY BATLEYS

SHELF 4

SHELF PLANOGRAM

SHELF

3 SKUs411627 411627 BEST-ONE POTATOES PM 75P 540G327283 327283 BEST-ONE POTATOES PM 55P 300G411638 411638 BEST-ONE MIXED VEG PM 55P 300G326952 326952 BEST-ONE SLICE CARROTS PM 55P 300G327261 327261 BEST-ONE WHOLE CARROTS PM 55P 300G413278 413278 BEST-ONE MARROWFAT PEAS PM 45P 300G413291 413291 BEST-ONE PROCESSED PEAS PM 45P 300G413280 413280 BEST-ONE MUSHY PEAS PM 45P 300G413267 413267 BEST-ONE GARDEN PEAS PM 55P 300G418055 418055 BEST-ONE CHICK PEAS PM 49P 400G327294 327294 BEST-ONE CUT GREEN BEANS PM 59P 400G418044 418044 BEST-ONE RED KIDNEY BEANS PM 59P 400G

BESTWAY BATLEYS

SHELF 3SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

6

Category aDVICe

SHELF

5

SHELF

6

SKUs

SKUs

443567 443567 HEINZ BAKED BEANZ PM 415G327448 327448 BEST-ONE BAKED BEANS PM 50P 400G680420 680420 HEINZ BEANZ & SAUSAGE 2 FOR PM 415G330725 330725 BEST-ONE BEANS & SAUSAGE PM 89P 410G351497 351497 BEST-ONE ALLDAY BREAKFAST PM £1.39 400G680453 680453 HEINZ RAVIOLI 2 FOR PM 400G327172 327172 BEST-ONE RAVIOLI PM 69P 400G

443501 443501 HEINZ BAKED BEANZ PM 4PK 415G443534 443534 HEINZ BAKED BEANS PM 200G443291 443291 HEINZ SPAGHETTI PM 400G419275 419275 BEST-ONE SPAGHETTI PM 49P 400G443280 443280 HEINZ SPAGHETTI HOOPS PM 400G680442 680442 HEINZ SPAGHETTI BOLOGNESE 2 FOR PM 400G680431 680431 HEINZ MACARONI CHEESE 2 FOR PM 400G

BESTWAY BATLEYS

BESTWAY BATLEYS

SHELF 5

SHELF 6

1m x 6 SHELF PLANOGRAMSHELF PLANOGRAM

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

6

Category aDVICe

For more information including planograms and advice on other key ranges, go to www.bestway.co.uk/categoryadvice

or call 01738 646666 quoting OCTOBer rAnGe