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Batch- 2013-2016 Course Code- 50421524
Course Name- Client Servicing, Account Planning II and Media Planning II
Roll Number- 1052
Assignment- # A 506PRODUCT CATEGORY - CHEESECATEGORY DESCRIPTION - CHEESECheese is defined as the fresh or ripened product obtained from coagulation and separation away from milk.It is a dairy product used to enhance the taste of various dishes as an additive ingredient, or enjoyed solely with wine.There are over 2,000 varieties of cheese, which makes the whole market huge and always competing. Companies come up with multi variants and packaging to fulfil the needs of the consumer.
DAIRY SECTION AT DORABJEES
HOW THE CATEGORY IS SEGMENTEDProcessed Cheese Amul, GO, Britannia, Mother Dairy, Puck, Dairy CraftCream cheese Amul, GO, Britannia, CastelloMozzarella cheese Amul, GO, Britannia, Puck, La Cremella, Dairy Craft, JohnsCheddar cheese GO, Britannia, Kodai Cheese, Puck, Dairy Craft, CastelloGouda cheese Amul, Puck, CastelloEmmental Cheese Amul, Puck, CastelloRicotta Cheese Kodai Cheese, La CremellaBlue Cheese Kodai Cheese, CastelloSEGMENTATIONSEGMENT PROCESSED CHEESE
SEGMENT CREAM CHEESE
SEGMENT MOZZARELLA CHEESE
SEGMENT CHEDDAR CHEESE
SEGMENT GOUDA CHEESE
SEGMENT EMMENTAL CHEESE
SEGMENT RICOTTA CHEESE
SEGMENT BLUE CHEESE
BRAND VARIANTSBRAND VARIANTS
BRAND VARIANTS
BRAND VARIANTS
BRAND VARIANTS
BRAND VARIANTS
BRAND VARIANTS
BRAND VARIANTS
BRAND VARIANTS
BRAND VARIANTS
BRAND VARIANTS