Date post: | 22-Feb-2017 |
Category: |
Design |
Upload: | sarah-fletcher |
View: | 29 times |
Download: | 2 times |
1The brain craves EASE & ORDER
Catalog implications:Eliminate the unnecessary so the necessary can shine. Don’t overwhelm. Simplify everything.
30,000online users
asked to select favorite ads
Humorous or unconventional ads topped the list at
50%
Nielson’s Global Trust in Advertising SurveyNeuro-Insight Research Firm
Ads featuring people AND humor performed better with higher encoding levels.
15%
Humans have limited attention2
Catalog implications:Thin out products within a category. Make choices clear and easy to understand. Push them online for more.Pace your presentation … democracy is dead!Be BOLD … take risks.
Humans are VISUAL3The brain processes visuals 60,0000times faster than the time it takes the brain to decode text.
Humans are VISUAL3We all have a special cluster of cells in our brains that scientists have named "mirror neurons" because they seem to mirror in your brain an experience you SEE.
Mirror Neurons
Humans are VISUAL3Catalog implications:Show rather than tell.Edit copy dramatically to be scan-able. Large images get noticed. People look at faces.Show product being used.
Humans respond to EMOTION4
Catalog implications:Don’t just sell your products—sell your brand story. Give them something to believe in.Create thematic spreads that hits a nerve.
Humans are attracted to BEAUTY5
Catalog implication:Design matters. People react to good (or bad)design before anything else.First impressions are everything. Judgments made within the first 7 seconds. Covers are important!
Key take-aways
• Emotional connection
• More hero’s
• Create pacing throughout
• More organization
• Emotive headlines
• Create thematic spreads
• Drive them online!
Key take-aways
• Emotional connection
• More hero’s
• Less copy; more scan-able
• Include vet recommendations
• Emotive headlines
• Repeat icons (reconsider customer faves)
• Re-consider opening spread
• Assist with options