Facebook-enabled Community-Building and Fundraising Tools for Nonprofits

Causes Background Joe Green, Co-founder and President

•  Founder of Essembly.com, the first political social network.

•  Worked for political campaigns at national, state, and local level.

•  Early collaborator on Facebook

Sean Parker, Co-founder and Chairman

•  Co-founded Napster, Plaxo and Facebook, serving as chief executive or president of each.

•  Guided Facebook through explosive growth, making it one of the most trafficked sites on the Net.

•  Pioneered strategies for online network growth

Peter Thiel, Board Member and Investor

•  Co-founded PayPal in 1998 and served as Chairman and CEO; sold to eBay in 2002.

•  Early investor in LinkedIn, YouTube and Facebook.

In less than four years, $35 million has been raised through Causes.com by thousands of nonprofits and activists. Currently, we process over $30,000 per day in small-dollar donations to US 501(c)3 organizations.

•  150 million installed users on Facebook

•  17,000 official non-profit partners •  $35 million donated through the platform •  Donations supported to all 1.5 million U.S. non-profits •  300,000 birthdays donated to nonprofits (Birthday Wish)

•  $2 million donated to specific nonprofit projects in Q4 2010

Overview

Causes

Causes Nonprofit Partners

Start a Cause

Start a Cause

Start a Cause

Build your Community

1.  Promote your Cause 2.  Put a widget on your website – www.causes.com/widgets

3.  Make/Market a membership goal 4.  Start a “Top Recruiter” contest 5.  Give specific people ownership over building the

community 6.  What would get my community members to recruit

their friends? Who would want to join?

Susan Tells Her Network via News Feed

“Tell your friends why they should join too”

Susan Ask Specific Friends to Join Your Cause

Multi-Channel Promotion

Website

Email

Blog

Facebook Page Twitter

Cause Community

Susan Sees your Messages in Facebook News Feed AND Email

Personal Email

Facebook News Feed

Post a Bulletin

Fundraising

Nonprofit Partner Center Tools http://nonprofits.causes.com

Download Donor Contact Information

Email Donors

Case Study: Ase Academy

Thank you!

Susan Gordon Director of Nonprofit Services

partner@causes.com

More Resources: http://exchange.causes.com http://www.youtube.com/causescom