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C&b merchandising

Date post: 14-Nov-2014
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Visual Merchandising Candb merchandising Contact : [email protected]
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Page 1: C&b merchandising

Visual MerchandisingCandb merchandising

Contact : [email protected]

Page 2: C&b merchandising

C & B

Merchandising Service

Page 3: C&b merchandising

C & B

Merchandising Service

Page 4: C&b merchandising

Why Important VM MT,GT & Kirana Retailers:

Make merchandising desirable.

Make merchandise easy to locate in the store.

Introduce and explain new products.

Promotes store image.

Entice customers into the store.

Show merchandise assortment.C & B

Merchandising Service

Page 5: C&b merchandising

Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. It is a merchandising technique which effectively uses the design of an environment via visual communications, lighting, colors, music and scent to stimulate customers’ perceptual and emotional response and ultimately to affect their purchase behavior. C & B

Merchandising Service

Page 6: C&b merchandising

Visual Merchandising is not Window Display

Window display is only an element of visual merchandising

and it is not an equivalent of the latter. If we are going to compare them with

the cyber term, window display is only a sub-domain of visual merchandising.

C & BMerchandising Service

Page 7: C&b merchandising

Difference Between Merchandising & Visual Merchandising

By definition, merchandising is the planning and promotion of sales by presentinga product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. while visual merchandising is the activityof promoting the sale of goods, especially by their presentation in retail outlets. C & B

Merchandising Service

Page 8: C&b merchandising

C & BMerchandising Service

We are the so

lution fo

r your b

rand

May I help you

C & BMerchandising Service

C & BMerchandising ServiceC & B

Merchandising Service

TEAM WORK. WELL SERVICES. SATISFIED CUSTOMERS.

Contact : [email protected]

C & BMerchandising Service

We are the so

lution fo

r your b

rand

May I help you

C & BMerchandising Service

C & BMerchandising ServiceC & B

Merchandising Service

TEAM WORK. WELL SERVICES. SATISFIED CUSTOMERS.

Contact : [email protected]

Page 9: C&b merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual

Mer

chan

disin

g

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Page 10: C&b merchandising

We are the solution for your brandWe are the solution for your brandC&B MerchandisingC&B Merchandising


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