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CBR Project - US Aviation Academy Marketing Material

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Complimentary Package for Execu6ves at US Avia6on Academy
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Page 1: CBR Project - US Aviation Academy Marketing Material

Complimentary  Package  for  Execu6ves  at  US  Avia6on  Academy      

October  2015  

Page 2: CBR Project - US Aviation Academy Marketing Material

Market  Selec+on  Ra+onale:    Why  CBR  Avia+on?  •  Allow  us  the  privilege  to  help  you  determine  your  growth  

poten+al  in  China  and  new  markets    •  Our  unique  methods  facilitate  execu+ve  decision  making  in  the  

categories  of  financial  risk  management  and  strategic  capital  alloca+on  recommenda+ons  

•  We  are  projec+ng  to  secure  US  Avia+on  15-­‐20  students  per  country,  which  will  generate  incremental  revenue  of  $675,000  –  900,000  

We  offer:  •  Predic+ve  and  Prescrip+ve  Analy+cs  •  Market  Analysis  and  Research  •  Macroeconomic  Analysis  •  Poli+cal  Economic  Analysis  •  Shared  Value  Economic  Analysis  •  Client  Financial  Projec+ons  •  Strategic  Growth  Ini+a+ves  •  Marke+ng  Campaign  Recommenda+ons  

Page 3: CBR Project - US Aviation Academy Marketing Material

0  

1,000,000  

2,000,000  

3,000,000  

4,000,000  

5,000,000  

6,000,000  

7,000,000  

20  Students   50  Students   100  Students   200  Students  

Projected  Revenue  per  Country  from  incremental  students  

10%  Margin   20%  Margin   30%  Margin  

Page 4: CBR Project - US Aviation Academy Marketing Material

•  Over  the  next  20  years,  Boeing  is  predic7ng  that  the  avia7on  industry  will  have  approximately  a  500,000  plus  commercial  pilot  shortage

•  Boeing  reports  that  226,000  new  pilots  will  be  required  by  2032  in  Asia  Pacific,  including  77,400,  or  34%  of  them  in  China,  leaving  66%  (149,160)  of  forecasted  market  for  enterprise  to  establish  itself  and  determine  its  place  on  efficient  fron7er  curve    

•  Brand  expansion  is  impera7ve  for  growth  in  exis7ng  and  new  markets

Market  Overview:    The  Global  Commercial  Pilot  Shortage  

Page 5: CBR Project - US Aviation Academy Marketing Material

Overview:    U.S.  Avia6on  Academy  to  undergo  major  expansion  of  pilot  training                                      into  the  Chinese  market  through  its  U.S.-­‐based  opera6ons    

Who  is  US  Avia,on  Academy?  US  Avia6on  is  one  of  the  most  highly  ranked  flight  schools  in  the  na,on  where  aspira6ons  of  taking  to  the  skies  become  reality.  Since  they  began  flight  instruc6on  in  2002,  US  Avia6on  Academy  has  equipped  countless  aspiring  pilots  with  all  of  the  knowledge  and  experience  required  to  achieve  their  hopes  of  becoming  professional  pilots.  US  Avia6on’s  un-­‐congested  airports  and  training  areas  are  contently  located  in  Denton  and  Denison  Texas.    

Current  Market:    U.S.  and  Interna,onal  

•  US  Avia6on  trains  both  domes6c  and  interna6onal  students  from  around  the  world,  but  they  arrive  mostly  as  individuals,  making  it  difficult  to  secure  a  steady,  consistent  pipeline  of  students.  

New  Market:    Major  Expansion  •  Analysis  packages  containing  hand  selected  

Countries  and  Airlines  which  will  offer  a  tremendous  opportunity  for  expanding  US  Avia6on’s  opera6ons  while  mi6ga6ng  risk  and  improving  boTom  line.  

•  Brand  Expansion  through  tailored  predic6ve  analy6cs,  sta6s6cal  modeling  and  demographic/psychographic  research  packages  and  strategic  ini6a6ve  consulta6on  

Page 6: CBR Project - US Aviation Academy Marketing Material

Why  check  the  status  of  your  brand?      

Current  &  Future  Opportuni+es  for  Expansion    Did  you  know  your  target  student  profile  cited  these  top  two  concerns?  •  Mastering  Avia6on  English  •  Cultural  pressures  to  surpass  ancestors  societal  posi6on    

Math  and  Engineering  Universi+es  Students  

•  Unlimited  Travel  

•  Social  Pres6ge  

•  Smartly  tailored  uniforms  

•  Lifelong  contract  with  good  salary  

Student  Mo+va+on  

October  2015  

Page 7: CBR Project - US Aviation Academy Marketing Material

China:  Market  Selec6on  Ra6onale  

Source:  13  chinese-­‐airlines-­‐could-­‐each-­‐have-­‐a-­‐fleet-­‐of-­‐over-­‐100-­‐aircra_-­‐by-­‐2020-­‐169778  

Chinese  airlines  poised  for  substan6al  growth  in  next  5  years    

Page 8: CBR Project - US Aviation Academy Marketing Material

China:  Market  Selec6on  Ra6onale  

Top  Le_:    Boeing  Current  Market  Outlook  2015,  Right:  Accenture  Ins+tute  for  High  Performance,  Bocom  Le_:    

41%  of  commercial  pilots  are  from  Science,  Technology,  Engineering,  and  Management  (STEM)  degrees    

STEM  Degrees  as  %  of  all  degrees  2011  

China  key  indicators  and  new  airplanes  (current  and  projected)  

October  2015  

Page 9: CBR Project - US Aviation Academy Marketing Material

Example Brand Positioning Statements: Students

Students:    To  aspiring  global  pilots,  US  Avia6on  is  a  life-­‐changing  experience,  providing  an  exci6ng  opportunity  to  learn  English  in  a  na,ve  environment  and  become  immersed  in  American  culture  while  gaining  cri6cal  skills  to  pursue  a  pres6gious  lifelong  career  in  avia,on.  

Students:    To  aspiring  Chinese  pilots,  US  Avia6on  is  a  life-­‐changing  experience,  providing  an  exci6ng  opportunity  to  learn  English  in  a  na,ve  environment  and  become  immersed  in  American  culture  while  gaining  cri6cal  skills  to  pursue  a  pres6gious  lifelong  career  in  avia+on  with  a  top  Chinese  airline.  

Change  in  posi+oning  reflects:  •  A  transi6on  in  focus  from  recrui6ng  self-­‐sponsored  individual  students  to  groups  of  Chinese  

students  sponsored  by  airlines  

Page 10: CBR Project - US Aviation Academy Marketing Material

Sources of Volume Example

Current  Source:    Primarily  individual  self-­‐funded  student  pilots  from  the  USA  and  scaTered  throughout  the  world  

Asia  Pacific  Strategy:    Primarily  large  groups  of  Asian  Pacific  students  sponsored  by  the  airlines  that  will  employ  them  upon  returning  to  China  a\er  their  training  at  US  Avia6on  

“We  will  need  up  to  500,000  general  avia6on  pilots.  Asia  Pacific  alone  will  need  at  least  226,000  new  aviators  to  join  the  general  avia6on  sector  each  year.”  Boeing  2015  Technical  Outlook    149,160  New  Pilots  (66%of  total)  *  $100,000  average  cost/student  =  14.9BN  Asia  Pacific  Market  

Page 11: CBR Project - US Aviation Academy Marketing Material

1st Mover Advantage, early bird gets the worm

• US  Avia7on  first  mover  advantage

•  Increase  student  volume •  Increase  Interna7onal  Airline  Rela7onships

•  Increase  University  Rela7onships

•  Increase  OEM  Rela7onships •  Increase  profit

Page 12: CBR Project - US Aviation Academy Marketing Material

Perceptual  Map:    Why  use  CBR  Avia6on  for  rela6onship  management?    

Opportunity  to  fly  along  the  blue  ocean,  lowering  costs  and  improving  quality  

“Bargain”  pricing  

Premier  Recruitment  

Premium  pricing  

CBR  Avia6on  provides  premier    Consul6ng  for  compe66ve  price      

Basic  Recruitment  

Page 13: CBR Project - US Aviation Academy Marketing Material

Marketing Element Changes

Events  

Social  Media  

Partnership  

Digital  Media  Website  

Page 14: CBR Project - US Aviation Academy Marketing Material

Please  contact  us  for  any  ques6ons,  comments  or  concerns.    We  pride  ourselves  on  picking  the  right  partners  to  provide  shared  value,  to  expedite  the  solving  of  big  problems,  for  our  clients  and  the  world  at  large.  

CBR  Avia6on  Contact  Informa6on  hcp://www.cbravia+on.com  Telephone:  (702)  546-­‐8011  Email:  [email protected]  CEO  Email:  [email protected]    


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