Date post: | 07-Apr-2017 |
Category: |
Documents |
Upload: | william-e-connolly-iii |
View: | 64 times |
Download: | 0 times |
Complimentary Package for Execu6ves at US Avia6on Academy
October 2015
Market Selec+on Ra+onale: Why CBR Avia+on? • Allow us the privilege to help you determine your growth
poten+al in China and new markets • Our unique methods facilitate execu+ve decision making in the
categories of financial risk management and strategic capital alloca+on recommenda+ons
• We are projec+ng to secure US Avia+on 15-‐20 students per country, which will generate incremental revenue of $675,000 – 900,000
We offer: • Predic+ve and Prescrip+ve Analy+cs • Market Analysis and Research • Macroeconomic Analysis • Poli+cal Economic Analysis • Shared Value Economic Analysis • Client Financial Projec+ons • Strategic Growth Ini+a+ves • Marke+ng Campaign Recommenda+ons
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
20 Students 50 Students 100 Students 200 Students
Projected Revenue per Country from incremental students
10% Margin 20% Margin 30% Margin
• Over the next 20 years, Boeing is predic7ng that the avia7on industry will have approximately a 500,000 plus commercial pilot shortage
• Boeing reports that 226,000 new pilots will be required by 2032 in Asia Pacific, including 77,400, or 34% of them in China, leaving 66% (149,160) of forecasted market for enterprise to establish itself and determine its place on efficient fron7er curve
• Brand expansion is impera7ve for growth in exis7ng and new markets
Market Overview: The Global Commercial Pilot Shortage
Overview: U.S. Avia6on Academy to undergo major expansion of pilot training into the Chinese market through its U.S.-‐based opera6ons
Who is US Avia,on Academy? US Avia6on is one of the most highly ranked flight schools in the na,on where aspira6ons of taking to the skies become reality. Since they began flight instruc6on in 2002, US Avia6on Academy has equipped countless aspiring pilots with all of the knowledge and experience required to achieve their hopes of becoming professional pilots. US Avia6on’s un-‐congested airports and training areas are contently located in Denton and Denison Texas.
Current Market: U.S. and Interna,onal
• US Avia6on trains both domes6c and interna6onal students from around the world, but they arrive mostly as individuals, making it difficult to secure a steady, consistent pipeline of students.
New Market: Major Expansion • Analysis packages containing hand selected
Countries and Airlines which will offer a tremendous opportunity for expanding US Avia6on’s opera6ons while mi6ga6ng risk and improving boTom line.
• Brand Expansion through tailored predic6ve analy6cs, sta6s6cal modeling and demographic/psychographic research packages and strategic ini6a6ve consulta6on
Why check the status of your brand?
Current & Future Opportuni+es for Expansion Did you know your target student profile cited these top two concerns? • Mastering Avia6on English • Cultural pressures to surpass ancestors societal posi6on
Math and Engineering Universi+es Students
• Unlimited Travel
• Social Pres6ge
• Smartly tailored uniforms
• Lifelong contract with good salary
Student Mo+va+on
October 2015
China: Market Selec6on Ra6onale
Source: 13 chinese-‐airlines-‐could-‐each-‐have-‐a-‐fleet-‐of-‐over-‐100-‐aircra_-‐by-‐2020-‐169778
Chinese airlines poised for substan6al growth in next 5 years
China: Market Selec6on Ra6onale
Top Le_: Boeing Current Market Outlook 2015, Right: Accenture Ins+tute for High Performance, Bocom Le_:
41% of commercial pilots are from Science, Technology, Engineering, and Management (STEM) degrees
STEM Degrees as % of all degrees 2011
China key indicators and new airplanes (current and projected)
October 2015
Example Brand Positioning Statements: Students
Students: To aspiring global pilots, US Avia6on is a life-‐changing experience, providing an exci6ng opportunity to learn English in a na,ve environment and become immersed in American culture while gaining cri6cal skills to pursue a pres6gious lifelong career in avia,on.
Students: To aspiring Chinese pilots, US Avia6on is a life-‐changing experience, providing an exci6ng opportunity to learn English in a na,ve environment and become immersed in American culture while gaining cri6cal skills to pursue a pres6gious lifelong career in avia+on with a top Chinese airline.
Change in posi+oning reflects: • A transi6on in focus from recrui6ng self-‐sponsored individual students to groups of Chinese
students sponsored by airlines
Sources of Volume Example
Current Source: Primarily individual self-‐funded student pilots from the USA and scaTered throughout the world
Asia Pacific Strategy: Primarily large groups of Asian Pacific students sponsored by the airlines that will employ them upon returning to China a\er their training at US Avia6on
“We will need up to 500,000 general avia6on pilots. Asia Pacific alone will need at least 226,000 new aviators to join the general avia6on sector each year.” Boeing 2015 Technical Outlook 149,160 New Pilots (66%of total) * $100,000 average cost/student = 14.9BN Asia Pacific Market
1st Mover Advantage, early bird gets the worm
• US Avia7on first mover advantage
• Increase student volume • Increase Interna7onal Airline Rela7onships
• Increase University Rela7onships
• Increase OEM Rela7onships • Increase profit
Perceptual Map: Why use CBR Avia6on for rela6onship management?
Opportunity to fly along the blue ocean, lowering costs and improving quality
“Bargain” pricing
Premier Recruitment
Premium pricing
CBR Avia6on provides premier Consul6ng for compe66ve price
Basic Recruitment
Marketing Element Changes
Events
Social Media
Partnership
Digital Media Website
Please contact us for any ques6ons, comments or concerns. We pride ourselves on picking the right partners to provide shared value, to expedite the solving of big problems, for our clients and the world at large.
CBR Avia6on Contact Informa6on hcp://www.cbravia+on.com Telephone: (702) 546-‐8011 Email: [email protected] CEO Email: [email protected]