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CBS Outdoor 4 of 5

Date post: 25-May-2015
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Innovations
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Page 1: CBS Outdoor 4 of 5

Innovations

Page 2: CBS Outdoor 4 of 5

Billboards Rail & Bus Street MallsSubway Furniture

Lenticular Buses

Page 3: CBS Outdoor 4 of 5

Billboards Rail & Bus Street MallsSubway Furniture

Lenticular Dioramas

Page 4: CBS Outdoor 4 of 5

Electroluminescent Applications

• Lightweight, flexible, and luminescent material

• Automatically turns off in bright sunlight and functions on a low level of energy.

• Can be animated in entirety or with small “appliqué” components.

Page 5: CBS Outdoor 4 of 5

Electroluminescent Applications

Page 6: CBS Outdoor 4 of 5

Electroluminescent Applications

Page 7: CBS Outdoor 4 of 5

Interactive Shelters

Page 8: CBS Outdoor 4 of 5

Listening Posts

• Riders and passersby can “plug in” directly to OOH media format

• Sample exclusive content and interact with an advertising message

• Available inside trains and along platforms

“PLUG IN” SAMPLE

Page 9: CBS Outdoor 4 of 5

Wall FX

• WallFX technology projects a vibrant image onto an oversized wallscape

• Allows for fluid movement and “real-time” interaction with graphics

• Responds to commuters’ body movements and creates an entertaining and engaging brand immersion for all passersby

Page 10: CBS Outdoor 4 of 5

Malls

Page 11: CBS Outdoor 4 of 5

New Media Formats

Page 12: CBS Outdoor 4 of 5

Mall Dominations


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