CBS Radio Pittsburgh CBS Local: On-Air, On-Line, On-site

AddressFoster Plaza 5

651 Holiday Drive, 2nd FloorPittsburgh, PA 15220

Main Phone 412-920-9400

Main Fax 412-920-9449

Sr. VP & Market Manager Michael Young

Director of Sales Michael Spacc

Director of National Sales Keith Belden

Director of NTR Anita Mullen

Digital Sales Manager Keith Belden

Senior Event Manager Marie Stover

Market Controller Marianne Hurley

Radio Station WBZZ-FM WDSY-FM KDKA-FM KDKA

Format Hot AC Country Sports News/Talk

Frequency 100.7 FM 107.9 FM 93.7 FM 1020 AM

General Sales Manager Christine Fallon Michael Spacc

Local Sales Manager Anthony Fontana Marianne Karlovich Kurt Hellgren

Promotion Director John D’Amico Jeff Davidson Steve McIntyre Amy Mauk

Traffic Manager Lisa Randall Sandy Chambers Katie Ryan

Email Addresses firstname.lastname@cbsradio.com

WBZZ-FM 100.7WBZZ-FM 100.7OWNERSHIP: CBS RadioFREQUENCY: 100.7 FMPOWER: 14,500 wattsFORMAT: Hot ACPOSITIONER: 100.7 Star - Today’s Music

Lifestyle Summary:• 56.7% of Star listeners work Full-Time, 35% above the market! • 59.7% are two income households, which is 36% above the market norm! • 31.5% of our listeners are college grads!• 73.1% own their home. 15.2% have lived there for 10 or more years.• 47.4% have one or more children living at home, which is 61% above the norm.• 59.1% of Star listeners Earn over $50K, while 34.2% earn over $75K.

* Scarborough R1: MAR 2011-FEB 2012

Metro Audience Distribution:Allegheny County 68.7%

Beaver County 3.0%

Butler County 4.5%

Fayette County 2.3%

Washington County 8.0%

Westmoreland County 13.4%

WBZZ / 100.7 Star – Today’s Music

100.7 Star plays Today’s Music – current hits from artists like Lady Gaga, Usher, Katy Perry, Adele, and the Black Eyed Peas, Beyonce, Coldplay and Justin Timberlake. WBZZ has a huge audience in the market – reaching more than 461,100 different people each week – that’s approximately 23% of the total 12+ population in Pittsburgh!

100.7 Star has some of the most recognizable talent in the market – including Bubba, Shelley Duffy, Melanie Taylor, Scott Alexander and Elista. WBZZ is the most female-skewed station in the market, especially with Adults 25-54 where Star’s listener base is 70% female, much higher than all others in the top 10 for the demo. WBZZ has a 62% female skew for Adults 18-49 – again, far and away the highest female comp for the demo!

100.7 Star’s high-quality audience is the most sought-after segment of the population by advertisers. They are employed, educated homeowners with two or more children in the home and above average household income.

Gender Comp:Female: 61%

Male: 39%

Median Age: 41

Audience Comp:12-17 9.3%18-24 20.7%25-34 12.7%35-44 17.1%45-54 21.4%55-64 6.5%65-74 6.3%75+ 5.9%

Pittsburgh Sep-Aug-July 2012 Arbitron PPM Data, M-SUN 6A-MIDCBS Radio Pittsburgh

WDSY-FM 107.9WDSY-FM 107.9OWNERSHIP: CBS RadioFREQUENCY: 107.9 FMPOWER: 50,000 wattsFORMAT: CountryPOSITIONER: Y108 / Pittsburgh’s Country

Lifestyle Summary:• 50.6% have household income of $50K+• 45.1% are two-income households• 77.2% own their own homes, while 36.5% have lived there for 20+ years• 53.1% have made some kind of home improvement over the past year• 36.2% have one or more children living at home, which is 23% above the norm.• 16.8% have one or more teenagers at home … 34% above the market norm.

* Scarborough R1: MAR 2011-FEB 2012

WDSY / Y108 – Pittsburgh’s Country

WDSY has been Pittsburgh’s Country and a consistent market leader for over 44 years! WDSY plays today’s best country and your all time favorites. The mass appeal of country music reaches wide, allowing WDSY to rank among the top stations for a number of demographics: adults, men and women. WDSY still duplicates less and reaches a different consumer than other musical formats.

WDSY is a heritage station in the market and the only country station to cover the entire six county Metro. Y108 features well-established market personalities, including Jimmy Roach, Monty, Ally and Stoney Richards. Our personalities know the music, live the lifestyle and keep the audience entertained between the best country music in Pittsburgh!

Core artists include: Keith Urban, Kenny Chesney, Taylor Swift, Lady Antebellum, Rascal Flatts, Toby Keith, Carrie Underwood, Brooks & Dunn, Martina McBride, Miranda Lambert, Brad Paisley, the Zac Brown Band and Sugarland.

Gender Comp:Female: 41%

Male: 59%

Median Age: 42

Audience Comp:12-17 9%

18-24 15.2%25-34 13.2%35-44 17.6%45-54 25.6%55-64 10.1%65-74 5.7%75+ 3.5%

Metro Audience Distribution:Allegheny County 51.5%

Beaver County 6.2%

Butler County 13.7%

Fayette County 2.0%

Washington County 12.1%

Westmoreland County 14.6%

CBS Radio Pittsburgh Pittsburgh Sep-Aug-July 2012 Arbitron PPM Data, M-SUN 6A-MID

Lifestyle Summary:• 28.9% have household income of $75K+• 33.3% are two-income households• 86.2% own their own homes, while 59.0% have lived there for 20+ years• 33.3% have a home valued at $150K+• 54.1% have made some kind of home improvement over the past year• 58.4% have investments, 31.5% have stocks or options, 30.2% have mutual funds.* Scarborough R1: MAR 2011-FEB 2012

OWNERSHIP: CBS RadioFREQUENCY: 1020 AMPOWER: 50,000 wattsFORMAT: News / TalkPOSITIONER: NewsRadio 1020 KDKA

KDKA-AM 1020KDKA-AM 1020

NewsRadio 1020 KDKA – The Voice of Pittsburgh

America’s first radio station, KDKA has been Pittsburgh’s source for news and information since 1920. KDKA is the trusted voice that the Steel City tunes to when news happens – from local to national headlines to sports to All-Day AAA traffic and weather together every 10 minutes.

The KDKA Morning News has it all: up-to-the-minute news from KDKA’s award-winning news team, sports reports from KDKA Sports Director Jeff Hathhorn, AAA Traffic Reports, and the latest forecast from AccuWeather. Add to this newsmaker interviews and lively conversation from two of Pittsburgh’s best-known personalities in Larry Richert and John Shumway!

Advertisers benefit from KDKA’s credibility and intrusive commercial impressions, as well as the targeted qualitative audience of informed, responsive Adults 35-64. The News/Talk format is foreground radio as opposed to background music – and KDKA has been “The Voice of Pittsburgh” for 90 years!

Metro Audience Distribution:Allegheny County 64.4%

Beaver County 10.5%

Butler County 3.2%

Fayette County 0.0%

Washington County 2.9%

Westmoreland County 19.0%

Gender Comp:Female: 57%

Male: 43%

Median Age: 60

Audience Comp:12-17 0.8%18-24 2.3%25-34 2.6%35-44 3.8%45-54 7.1%

55-64 17.4%65-74 32.9%75+ 33.1%

Pittsburgh Oct-Sep-Aug 2012 Arbitron PPM Data, M-SUN 6A-MIDCBS Radio Pittsburgh

KDKA-FM 93.7KDKA-FM 93.7OWNERSHIP: CBS RadioFREQUENCY: 93.7FMPOWER: 41,000 wattsFORMAT: SportsPOSITIONER: Pittsburgh SportsRadio 93.7 The FAN

Lifestyle Summary:• 62.7% of FAN listeners are Adults 25-54, which is 24% more likely than the average station.• 40.1% live in a two-income household, which is 41% above the market.• 67.3% have visited a restaurant in the past week.• 56.2% of the FANaudience has children, which is 59% of the market norm.

* Scarborough R1: MAR 2011-FEB 2012

Gender Comp:Male: 73&

Female: 27%

Median Age: 50

Audience Comp:12-17 2.7%18-24 3.8%

25-34 10.0%35-44 23.5%45-54 19.8%55-64 23.5%65-74 10.4%

75+ 6.3%

Metro Audience Distribution:Allegheny County 63.0%

Beaver County 5.4%

Butler County 4.8%

Fayette County 3.2%

Washington County 9.3%

Westmoreland County 14.1%

KDKA-FM / SportsRadio 93.7 The FAN

The FAN is the market’s first and only 100% FM Sports Talk station with live and local personalities around the clock! The line-up is a mixture of native Pittsburghers as well as some established newcomers to the market, all bring a tremendous professional background.

All shows are LIVE and LOCAL, delivering Sports Talk to a rabid fan base in a huge sports town. The FAN reaches over 289,400 different people each week and has the highest male skew of any station in the market for Persons 12+ (86.6% M), Adults 25-54 (88.0%) and Adults 18-49 (95.2%).

No other station in Pittsburgh has more Play by Play Sports than KDKA-FM! The FAN is the broadcast flagship for Pittsburgh Pirates Baseball as well as University of Pittsburgh Panthers Football and Men’s Basketball. KDKA-FM is also the market’s home of NFL football with an exclusive FM contract with Dial Global.

The FAN broadcasts more NFL games than any other station in the market, including all prime time games (Sunday, Monday and Thursday nights), all AFC-NFC Wild Card games, Divisional games, Championship games and – of course – the Super Bowl.

Pittsburgh Oct-Sep-Aug 2012 Arbitron PPM Data, M-SUN 6A-MIDCBS Radio Pittsburgh

The Retail Spending Power of CBS Radio Pittsburgh

CBS Radio reaches 53.2% of all Adults 18+ in the PITTSBURGH, PA Metro each week, M-SU 6am-MID.

The 972,000 Adult 18+ consumers reached by CBS Radio have will spend over $14 Billion annually in Metro Area Retail Sales. The total population of Adults 18+ in the PITTSBURGH METRO is

1,827,100 with an estimated $25 Billion in annual retail sales.

What does it all mean? CBS Radio accounts for 56% of ALL annual Retail Spending for the entire Pittsburgh Metro.

Invite these thousands of consumers into your business and enjoy the results delivered by the Retail Spending Power of CBS Radio Pittsburgh!

Source: M-Su 6a-12m, Arbitron PPM Pittsburgh, Retail Spending Power, May-April-March 2012.