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CBS Sacramento Presents
Beutler Air Conditioning and Plumbing
Presented To: Jim / General Manager
Presented By: Quinn Mattingly / Account Executive
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Make more than just a splash
Reach 727,300 Home Owners 4.5 times
every month with Beutler’s message.
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GOAL #1:Deliver a compelling call-to-action to qualified homeowners in order to increase Beutler’s share of plumbing service in the market
GOAL #2:Keep Beutler Air Conditioning and Plumbing top-of-mind with a
high-frequency branding to enhance the call-to-action of plumbing
Objective
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Get to know the trusted team at Beutler Air Conditioning and Plumbing before they step foot in
your home!
On-Air
Beutler becomes a fixture on-air through
deep integration that, includes:
› KNCI, KYMX, KHTK
› :05 high frequency branding commercials
› :30 commercials
› :10 KHTK time clock reads
On-Site
Beutler’s local domination extends
throughout trusted CBSSacramento.com
› Streaming commercials capturing the
listen-at-work audience
Online
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Let’s Talk Strategy
• Address qualified listening audience
with KHTK Sports 1140, KNCI 105.1 and Mix 96.
• Activate qualified audience
with high frequency call-to-action commercials.
• Keep Beutler top-of-mind
with short duration, high frequency branding
commercials every hour MWF.
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Campaign Elements
ON-AIR:
60 :30 call-to-action commercials Tu/Th (KHTK, KNCI)
Once every 2 hours in prime
108 :05 branding commercials MWF (KNCI)
Once every hour in prime
200 :10 Time Clock reads (KHTK)
ONLINE:
60 :30 streaming commercials M-F
INVESTMENT:
$10,360 per month
6 month commitment
Bonus: First Book Campaign
Presenting Status
• Your company will be recognized in a minimum 250 on-air promotional announcements across the
CBS Radio Sacramento five station cluster as a presenting sponsor.
• Your company will be recognized as a sponsor of the CBS First Book program, July-Sept, 2014 with
a short 5 second sonic sounder at the front of your commercial messages airing on our radio cluster.
• 10% of your incremental investment to CBS Radio will be returned to Eco Media to help fund the
First Book program.
• Your company will be invited on-site to present brand new books to students and engage in
interactive reading parties.
• Your company will be included in local press releases.
• Your company will be included in social media promotion of this initiative, i.e. Facebook, Twitter,
Instagram, etc.
Investment: $20,000 incremental media advertising
(incremental or new business spend with CBS Radio Group, July - Sept, 2014.)
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Take the plunge with CBS
Radio!
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APPENDIX
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KNCI Duration Spots
/wk
Tu/Th 6a-7p :30 10
MWF 6a-7p :05 36
M-F 6a-7p (streaming)
:30 10
KHTK Duration Spots/
wk
Tu/Th 6a-7p :30 10
M-F 6a-9p(Time Clock, 2x month)
:10 100
M-F 6a-7p (streaming)
:30 10
Total Reach:
435,200 persons/month
Target Demo Reach:
300,500 persons/month
Frequency:
5.2/month
With this schedule, over 300,000 home owners 25+ will hear YOUR message 5.2 times every month.
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Qualitative Used: Homeowners 25+
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Confidentiality Notice
CBS RADIO Confidentiality Notice The following pages contain
proprietary information of CBS RADIO and are to be used by the
recipient solely for the purpose of evaluating a transaction or
business relationship with CBS RADIO. This proprietary information
should be kept confidential and is not to be distributed, disclosed, or
disseminated to third parties.