We aim to promote an innovative, non-traditional Chinese

Character Festival, enabling people to experience

Why

Gain appreciation for the beauty and art of Chinese characters.

See how Chinese characters are integral to the everyday and to the

arts.

Chinese characters are not only the core of the Chinese language, but

are also the core of Chinese culture.

Encourage people to study Chinese characters, and to foster creativity

through Chinese characters.

Come to know Chinese culture through new perspectives.

WhySo, there will be three main cores of the festival.

When

Sep. 15

(Sun)

Sep. 16………Oct. 5 Oct. 6

(Sun)May 10…Sep.

(Fri)

May 10, Fri, 2013 Begins

Agenda

Pre-Event

• Students

• Chinese Americans

• Americans

Agenda

NYU Teachers’ Forum

Pre-Event

The level of mobilization students get from their

teacher is the most Significant Factor for the

success of CCF. Will Present CCF plan in the NYU

teachers’ forum on May 10th, so teachers who

participate this forum can get a grasp about the

event, and be able to dispatch the activity flyer to

their students as one of students to-do list in

summer vacation.

Students

Student

scontinued

Pre-Event

1. Choose one of his/her favorite Chinese character

2. Explain the origin and meaning of this character in

writing or drawing.

3. Describe when did he/she learn this character the

first time, and the reason why he/she likes it.

4. Use the character as an element to design an art

work.(for the event)

Studentscontinued

Summer Activities

Student

scontinued

Pre-Event

1. Cooperate with Chinese

Media.

2. Call for the suggestion

of the 50 Chinese

culture related spots.

3. Open forum on World

Journal about Chinese

Character and culture.

4. Announcement of the

coming events of

Chinese Character

Festival

Chinese

American

s

Pre-event targeted at Chinese

Communities

Student

scontinued

Pre-Event

To be initiated by NYU.

To be discussed.

Chinese

American

s

American

s

In the Mainstream Media

Sep 15, Sun, 2013

Opening Ceremony

• Announcements

• Activities

• Gua Bao Feast

Agenda

Opening Ceremony

Closing

Activities

Announce and explain the beginning of the four

major activities of the three-weeks-long Online

and Offline events.

Announce

-ment and

Speeches

Announcement

Such as poetry readings, ribbon dance or Prof.

Robin’s 5-6 grade students performing the “Four

Seasons”.

And others.

Opening Ceremony

Performanc

es

Performances

The Sample exhibition of the summer homework.

Gold, Silver, Bronze prizes can be determined

on the spot by the judges.

Prize: Best 5 design can get a Starter Pack +

CCF

t-shirt.

Opening Ceremony

Sample

Exhibition

The Sample Exhibition of the

Summer Activities

Chinese Spelling Bee contest with

ChineseCUBES.

There are four fields of Listening, Speaking,

Reading, and Writing.

Prize: Best 3 winners can get a Starter Pack +

CCF t-shirt.

Opening Ceremony

Closing

ActivitiesSample

Activity

Sample Activity--Chinese

Spelling Bee

Another fun and easy group activity for New

Yorkers, of all ages and backgrounds, to make

their own Chinese greeting cards with Chinese

word/character stamps. Once finished and happy

with their postcards, they can keep for

themselves or mail to their loved ones.

Opening Ceremony

Activity

Make Your Own Greeting Cards

with Stamps

A fun and easy group activity for New Yorkers, of

all ages and backgrounds, to learn to write

simple Chinese calligraphy on their very own

NYCCF postcards or paper fans. Once finished,

they can take a photo with their work and upload

onto the festival website.

Opening Ceremony

Acitivity

Everyone Loves Writing Chinese

Opening Ceremony

Closing

Activities

Invite people to participate in making Guabao,

one of the most representative dishes of Taiwan.

Engage in Eastern tea culture and traditional music

performances. Appreciate the beauty of Chinese

characters by experiencing the art of Chinese tea

culture.

Food

Guabao (TBD)

• Best Hidden Chinese

Calligraphy in New York

• Best Chinese Character

Tattoo

in New York

Online EventsSept 15 –Sept 30

• Best Chinese Character Art

Design

• New York Chinese Character

Festival Passport Award

Agenda

Online Events

Online competitions

and scavenger hunts

will be held for New

Yorkers to find and take

photos of the most

interesting Chinese

calligraphy or artwork

they can find

throughout New York

City (i.e. in restaurants,

bathroom stalls, street

signs, graffiti, etc).

Event

1

Best Hidden Chinese

Calligraphy in New York

Online

Event

sParticipants take photos of their own or their

friends’ Chinese tattoos and share/post online.

Winners for the best tattoo designs will be chosen

and announced during the closing ceremony.

Online Events

Event

2

Best Chinese Character Tattoo

in New York

Encourage people, especially students who are

learning Chinese, to create designs that somehow

showcase Chinese characters.

T-shirt Design Contests

Event

3

Best Chinese Character T-shirt

Design Contest

Online

Event

s Learn about Chinese culture by planning a

Chinese character travel route right in the city .

Checking-in these culturally or historically

significant places, including the restaurants in

Chinatown and Flushing.

The individual who visits 10 different designate

places within 24 hours, can win cup of a free

bubble tea, and have the chance to win a lucky

draw in closing ceremony on Oct 6.

Check-in Contest

Event

4

New York Chinese Character

Festival Check-in Contest

Oct. 6, Sun, 2013

• Hsin-Yeh Banquet

• Award the winners of the

Online Events’ contests

• Performances

Agenda

Awards Ceremony

Agenda

Awards Ceremony

• Prize: Chinese

Feast in famous

Chinese

Restaurant

(TBD)

• Rules: 10 photos

per account. Photo

of NY only. Shared

photo must have

location

information.(using

Facebook)

• Photo with most

votes(likes) can

win the prize.

Award

1

Best Hidden Chinese

Calligraphy Award

Awards Ceremony

• Prize: Chinese Feast in famous Chinese

Restaurant(TBD)

• Rules: 10 photos per account. Photo of NY

only. Shared photo must have location

information.(using Facebook)

• Photo with most votes(likes) can win the prize.

Award

2

Best Chinese Tattoo Award

Awards Ceremony

• Prize: 500 USD each for top prize. 10 t-shirts

with the design from 1 and 2 runner up.

(TBD)

• Rules: 1 photos per account.

Award

3

Best Chinese Character Art

Design Award

Who checked in in 10 places within 24 hrs, or 50

places through whole event period can get a free

bubble tea from affiliate bubble tea store.

(TBD)

Awards Ceremony

Award

4

New York Chinese Character

Check-in Contest

Chinese Spelling Bee contest with ChineseCUBES.

There are four fields of Listening, Speaking, Reading,

and Writing.

Prize: Best 3 winners can get a Starter Pack + CCF

t-shirt.

Closing

Activities

Awards Ceremony

Activity

Chinese Spelling Bee Contest

Invite people to participate in making Chinese

Cuisine, making representative dishes of Taiwan and

China.

Engage in Eastern tea culture and traditional music

performances. Appreciate the beauty of Chinese

characters by experiencing the art of Chinese tea

culture.

Awards Ceremony

Food

Hsin-Yeh Banquet (TBD)

Where NYU + Washington Square Park (optional)

Where Opening Ceremony-- Rosenthal Pavilion, NYU

Where Opening Ceremony– Grand Hall, NYU

Opening Ceremony1. Gua Bao Feast

2. Announcement of the

online events

3. Performance , Such as

poetry readings, ribbon

dance or Prof.

4. Design and Artwork

Showcases

5. Comics

6. Everyone loves writing

Chinese

7. Live Music

Award Ceremony1. Hsin-Yeh Banquet

2. Four Awards

3. Performance

4. Design and Artwork

Showcases

5. Comics

6. Everyone loves writing

Chinese

7. Live Music

8. Exhibition, 暑假學習單成果

展及評選4. Activity, Chinese

Spelling Bee競賽

SummaryOnline Events1. Best Hidden

Chinese Calligraphy2. Best Tattoo3. 50 places Check-in

contest 4. Best Chinese Character

T-shirt Design

Summary• Display and explore the characteristics of

contemporary Chinese culture using

mainstream American perspectives, voices

and lenses.

• Break down the deep-rooted stereotypes of

Chinese culture in America.

Generate new curiosity for Chinese culture

through new cultural content.

• Allow American society to experience the

finest cultural presentations and creative

works.

• By taking part in a kind of carnival

atmosphere, allow American society to join

together in this culture creative activity

brought about through Chinese characters.

Summary

Chinese learners

and

People who are curious

and interested

in Chinese culture

People with

Chinese

backgrounds

Asian

Americans

General

public

Participants

Sponsor benefitReasons to become

a main sponsor:

Each activity in the

New York

Chinese Character Festival

is connected to

cell phones, which can

exhibit unique characteristics

Of your products

Through the internet

live broadcast,

increase impressions

and brand

awareness in US

market.

Through offbeat

marketing

(integrating RFI) in

New York, set

position against

your competitor.

Strengthen

position in the

Asian consumer

market.

預算

Organizers

Through a new concept, approach, and technology to

study Chinese, integrating Chinese characters and

fashion worldwide.

Winner of iF Design Award 2013. Finalist of CODIE Award

and AEP Award.

iF Design Award is one of the top design

award worldwide, which iPhone and Walkman

used to receive before.

Founded in 1831, NYU is one of the largest private nonprofit

institutions of American higher education.

NYU was elected to the Association of American Universities in

1950. The university counts several dozens of winners of Nobel

Prize, Pulitzer Prize, Emmy, and Grammy Awards, and other

important Awards among its faculty and alumni. (wikipedia)

Organizer

s

預算 贊助

合作單位

Contact

Rio Kao

Mail and gTalk: rio@chinesecubes.com

Mobile: +886 975 303 553

Joey Li

Mail and gTalk: Joey@chinesecubes.com

Mobile: 646-321-7233

Office : 212-677-7018

Contact

Volunteers Wanted

1. Plan and Content Team member

2. Promotional program team member from July to October 6.

3. Art Designer

4. Opening event staff on September 15.

5. Closing event staff on October 6.

6. Catwalk models for t-shirt design awards on October 6.