April April 1111, 2007, 2007
Speaker Profile 1972 1994 1996 1997 -: 1998 Best Student Paper Award from International Symposium on Chinese Spoken Language Processing
(ISCSLP) 1998 MCSE (Microsoft Certificate System Engineer) 1999 1999 Co-founder & Technical VP 2000 2002 2002 MBA 2003
2004 2005 2006 etaiwanNews 2007 Moker COO
Outline
Reader Moker NY times
Supplier Customer
Supplier Customer
Content is the king =~
,
MSN/ Skype ,
Xbox360 PDA phonehome media center +=
.. ():
( DV)
(PDAIA)
(XBOX 360WiiPSPPS3)
,Video
: computer, communication &
customarycontent
200122111
28 11/30()
(dead tree business)
...
:
(Blog
) : PDA
VS
Digital Value Chain
Media Life Cycle
metadata/context
User
Digital Content Solutions Structure
DigitalContentCreation
Digital Content
Management
DigitalContent Delivery
MobileConsumption
Services
MobileStreaming
Media
Digital IPTV
TVConsumption
Services
PCConsumption
Services
Cell
the creation or acquisition, aggregation, storage & management of rich media
the distribution networks & channels for rich media services
PDA
W-Lan
Radio
DVD
DVR
MediaCenter
STB DTV& MHub
CONTENT DELIVERY ENJOYMANAGEME NT
Media StorageDAM
Digital MediaPlatform
the consumption devices of rich media
->-> ->
/
VS
(PageMakerQuarkIndesign)CD title Maker playerFrontPageDreamweaver
Internet
Adobe (PDFFlash)
Internet P2P PDA
Paperless
POD (Print On Demand) Digitized
Everything can be converted to digital format (ear, eye, nose, experience)
(Negroponte), MIT
Unlimited Ubiquitous
Benefits of E-publications Web site in a box on and off line availability Guided usage Integrated e-commerce Interactivity with end-users web 2.0 Digital Right Management (DRM) Usage tracking Digital archive and search Increased AD revenue via replacement of past
ad pages with current ones
Moker Founded in 2005, Moker designsproduces hosts and distributes top quality E- publications based on TV programming and print.
Design and Production
TV Programs
Movies
EPKs
POD Casts
Corporate Videos
Magazines
Brochures
Books
Catalogs
Manuals
e-Publications
Internet online, Mobile, PC, NB, environment
Integrated hosting and distribution platform
Top ClientsTop Clients
http://www.philips.com/global/index.htmlDemosDemos
p2p http
http://www.moker.comhttp://www.moker.com.cn
http://www.moker.com/http://www.moker.com.cn/2006 200
9000 10000
Web 2.0 (User Generated Content)
+ 30
2000 XPLUS650
10%-20%650
Flash-based VS Traditional PDF-based
flash-based client
)
AA
BB
CC
DD
EE
A B C D E
Business Model1. advertizing and/or sponsorships revenues,2. user fees (e.g., subscription- or
transactions-based usage charges),3. product/services sales (e.g., from related
products and/or services),4. cross-promotion (e.g., of traditional media or
commercial operations), and/or5. digital content licensing
1. partnerships aimed at sharing costs
and/or gaining access to content2. corporate and/or private sector sponsorships3. user fees and/or4. third party licensing fees
Google Books (Prints)
Panasonic Sony
Zinio PDF reader Moker Flash reader New York times reader Microsoft reader
Microsoft Reader Software
Reader
Highlight
Zinio Reader
Moker Reader
Hardware Reader
Panasonic "Words Gear"
Mobile Device
http://www.akihabaranews.com/en/en/news-12522-CEATEC - Panasonic Word Gear e-book reader.html,
Sony PRS-500
dotcom End-user device manufacturer Easy Creation Safe Protection ( Archiving and Search Efficient Distribution
&
Speaker ProfileOutline VS Digital Value ChainMedia Life CycleDigital Content Solutions StructureBenefits of E-publicationsMoker Design and ProductionIntegrated hosting and distribution platformTop ClientsDemos2006 Business ModelGoogle Books (Prints)Reader 32Hardware Reader [email protected]