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CCDs Expansion HRDs Restructuring & Intervention

CCDs Expansion

HRDs Restructuring &Intervention

Group 1

Name Roll. No

Anu Ranganikar 14F111

Debalina Ray 14F119

Kanika Bandooni 14F127

Neha Dua 14F134

Pallavi Gu!a 14F13"Ru#hika $ingh 14F144

%ony &o'eh 14F1()

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Group 1

Introduction

*a+e *o++ee Day i' an ,ndian #a+e #hain o-ned by ./G/ $iddhar!ha/ ,! i' ba'i#ally o-ned byA0alga0a!ed Bean *o++ee %rading *o0any AB*%* no- kno-n a' *o++ee Day Global

!d/ *a+ *o++ee Day -a' '!ar!ed a' a re!ail re'!auran! ar0 in 199(/%he +ir'! **D ou!le! -a'

'e! u5 a! Brigade road in Bangalore5 Karna!aka/

*urren!ly !hey have 1563) '!ore' and ()) kio'k' a#ro'' ,ndia a' -ell a' 3)5))) vending

0a#hine' in 115))) #orora!e o++i#e' a#ro'' 29 '!a!e' o+ ,ndia/ **D i' a 0arke! leader in

,ndia -i!h 4( 0arke! 'hare in !er0' o+ volu0e o+ ou!le!'/ Al'o **D ha' i!' +oo!rin!' in

Au'!ria5 *8e#h Reubli#5 Dubai5 alay'ia : ;gy!/

ooking a! !heir rodu#!ion #aa#i!y5 !hey rodu#e !heir o-n uni

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E ;a'y 'our#ing o+ #o++ee bean'

E *o'! #on!rol be#au'e o+ govern0en! regula!ion'Poli!i#al

E Feavy #o++ee drink' in $ou!h ,ndia

E *heaer 'our#ing 0ain!ain

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*a+ *o++ee DayC' rea#h -a' very high a' #o0ared !o i!' #o0e!i!or' a' !hey had 163)

'!ore'/

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4))

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1)))

12))

14))

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,ndia' $e#iali'! *o++e *hain'

No o+ $!ore' $erie' 3

$0all *au#ino *o'!Aril 2)16

e are !aking one o+ !he #o0e!i!or' in!o #on'idera!ion !o re+le#! on -here **D di++er'/

Ca'0 Co''ee Da( vs $+R2-C, di''erentiation strateg(

"arameters Ca'0 Co''ee Da( $ata tar%uc3s

tore /ormat ul!ile?ounge5 *a+ and

$

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Co''ee 4ualit( $ure0e

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e=erien#e5 *alling #u'!o0er'

by +ir'! na0e5 re0e0bering

!heir +avori!e drink'

*rea!e #on!e'! around oular %. 'hoe'

and you!h orien!ed brand'5 -i!h -inner'

re#eiving 0er#handi'e' and aid !ri'

Callenges 'aced %( CCD

ervices $el+ J'ervi#e i' no- ge!!ing rela#ed by !he -ai!er?'ervi#e have led !o

in#rea'ed #o'! !o !he #o0any

ta''ing a#k o+ good

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%o in#ul#a!e !he KA$> a0ong !he R' and ne- re#rui!' in order !o 0ee!

organi8a!ional goal'

%o build !he re'our#e and #aabili!ie' !o 0anage !he -ork+or#e via i0le0en!a!ion o+

ne- R oli#ie' and ra#!i#e'

Consumer 6alue "roposition

2rand Experience **D ha' be#o0e !he Madda or !he 'e#ond la#e +or 0o'! o+ !he

young'!er' in ,ndia/ %hi' i' be#au'e o+ i!' laid ba#k and rela=ed environ0en! i!

rovide' !o !he0 and al'o be#au'e o+ !he #o'! e++e#!ive o++ering'/

2rand Rein'orcement Cluster +pproac **D ha' 0ul!ile ou!le!' -i!hin a #lo'e

radiu' o+ i!' o!her ou!le!'/ ;/g/ %he Bandra area ha' ( **D' in !he 'a0e vi#ini!y !o

0ake i! M!he $o! +or 'udden hunger ang' #ouled -i!h 'o0e -ar0 #onver'a!ion/

#ultiple /ormats **D ha' variou' +or0a!' o+ *a+eC' -hi#h in#lude $

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0ul!ile lo#a!ion' !o !ran'lan! !ho'e #aabili!ie' -herever aroria!e and !hen !o

'y'!e0a!i#ally ugrade and rene- !he0? ahead o+ !he #o0e!i!ion/ %he +ollo-ing oin!'

'u00ari8e !he aroa#h

1/ Exploit existing capa%ilities5%he e=loi!a!ion o+ e=i'!ing #aabili!ie' #an al'o !akela#e !hrough !he a#

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- Providing #areer oor!uni!ie' !o e0loyee' and engage e0loyee'5 'o a' !o bring

do-n !he a!!ri!ion ra!e'

b Fun#!ional *aabili!ie'- hen a #o0any i' e=and' regionally5 area' like +inan#ial 0anage0en!5 in!ernal

#o00uni#a!ion'5 +inan#ial reor!ing5 'ale' and 0arke!ing5 ubli# rela!ion'5 and

ri'k 0anage0en!5 in order5 re

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- Planning !a=5 a' i! #an lay an i0or!an! role in a##elera!ing !he !ran'i!ion !o

ro+i!abili!y- aving !he righ! in#en!ive' and #on!rol' in la#e !o 0anage e=an'ion5 a' raid

gro-!h e=a#erba!e' ri'k'- aving +re

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1/ *o'! er hire Adver!i'ing #o'! *on'ul!an#y +ee' %o!al ,n!ervie- #o'! Q %o!al

ire'

,! 0ea'ure' !he e++e#!ivene'' o+ re#rui!0en! e++or!'

el' organi8a!ion' !o under'!and ho- 0u#h !hey are 'ending er hire

2/ .olun!ary %urnover Ra!e %o!al .olun!ary $eara!ion' Se=#e! !e0oraryT -i!h ) !o 1

year o+ 'ervi#e Q %o!al ead#oun! Se=#e! !e0oraryT

,! #an oin! !o oor hiring de#i'ion'

,! al'o oin!' organi8a!ion i' la#king in bene+i!' and relevan! 'uor!

3/ >rien!a!ion Ra!e Ne- hire' orien!ed Q %o!al ne- hire'

o+ ne- hire' re#eiving an orien!a!ion rogra0

4/ %i0e !o +ill %o!al day' !o +illQ%o!al hire'

analy'e' !he average !i0e i! !ake' !o +ill a va#an#y

6/ *o'! !o orien!a!ion Ra!e*o'! !o >rien!a!ion Q %o!al ne- hire'

!ra#k' !he average #o'! o+ orien!ing ne-#o0er' !o !he >rgani8a!ion

(/ Ne- ire Per+or0an#e Ra!e Average er+or0an#e '#ore o+ head#oun! -i!hin )?1year' o+ 'ervi#e'Q Average Per+or0an#e ra!ing o+ !o!al head#oun! Se=#luding

!e0orary '!a++T

allo-' +or !he a''e''0en! o+ !he

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4/ Glo%al expansion5

? ,n order !o #o0e!e -i!h $!arbu#k'5 **D need' !o look in!o global e=an'ion

? *a+ *o++ee Day ai0' !o be one o+ !he !o +our #o++ee #hain' around !he globe5 in

order !o do !ha! !hey need !o +o#u' on in!erna!ional e=an'ion'

? %heir #o0e!i!or5 $!arbu#k'5 i' revalen! !hroughou! !he -orld

Ho) can Ca'0 Co''ee Da( 'ill tese gaps9

,/ + more compreensive and standardi:ed iring process and solve te attrition

issue at and

? $in#e **D i' +a#ing a a!!ri!ion ra!e o+ 4)5 !hey need !o -ork on !heir hiring ro#e''a' -ell a' !heir re!en!ion lan/ %hi' #an be done a+!er iden!i+ying !he roble0' -i!h a

#o0rehen'ive analy'i' o+ !he e0loyee environ0en!/ %hi' analy'i' #an be done

!hrough #ondu#!ing ''a!i'+a#!ion 'urvey'? Al'o #oa#hing5 !raining5 0en!oring5 '!re!#hing ob' and roviding ade

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? %he *;> o+ *a+ *o++ee Day5 r/.enu adhav 'aid !ha! *a+ *o++ee Day a'ired !o

be one o+ !he !o +our #o++ee #hain' in !he -orld/ ,n order !o do 'o *a+ *o++ee Day

need' !o look in!o global e=an'ion in A'ia +or '!ar!er'/

HR "lans to ac7uire te capa%ilities

1/ + more compreensive and standardi:ed recruitment process

A!!ra#!ing and re!aining 'killed -orker' -ould 0ean **D ha' !o #o0e u -i!h !he be'! and

#o0rehen'ive hiring ro#e''/ %he ini!ial '#reening !o 'ele#!ion o+ lo-er5 0iddle and uer

level 'hould have high level' o+ R involve0en!/ De'i!e !he i0or!an#e o+ hiring5 **D

'hould 0ake 'ure i!' in!ervie- ro#e'' i' re+le#!ive o+ i! -orking #ul!ure/ %he +o#u' 'hould

be on er'onali!y !rai!' ? !he

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Foreign #ollege '!uden!' and ho'i!ali!y 0aor' #an be !arge!ed 'o a' !o redu#e !he #o'! o+

!raining/ **D #an even !arge! !he univer'i!y level re#rui!0en! avenue' o++ered in +oreign

edu#a!ional in'!i!u!e' !o ge! +re'h !alen! a! a++ordable a#kage band'/ **D 'hould '!rive !o

be#o0e an ;or!uni!y e0loyer/ All

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!%

C-$!#ER

*u'!o0er

'a!i'+a#!ion

%i0e

$ervi#e

$a!i'+a#!ion

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,0rove #u'!o0er

'a!i'+a#!ion by

3)

enu e=an'ion

Redu#e order !i0e

Di'#oun! o++er'

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e++i#ien#y

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ounge and 'u!bound !ri'

;; 'urvey and

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Re'erences

1/ h!!QQ'loanrevie-/0i!/eduQar!i#leQbuilding?your?#o0any'?#aabili!ie'?!hrough?

global?e=an'ionQ2/ h!!'QQ---/a##en!ure/#o0Ql?enQin'igh!?ou!look?0anage?global?-ork+or#e/a'=3/ h!!QQ---/ey/#o0QGQenQ,''ue'QDriving?gro-!hQBeyond?A'ia???*hallenge44/ h!!QQ---/#hinabu'ine''revie-/#o0Qdeveloing?#hina?'ale'?and?di'!ribu!ion?

#aabili!ie'Q6/ h!!QQ---/#a+e#o++eeday/#o0Q

(/ h!!QQ---/+inan#iale=re''/#o0Qar!i#leQindu'!ryQ#o0anie'Q#a+e?#o++ee?en!erri'e'?bre-'?r'?116)?#rore?ioQ9)(6)Q

7/ h!!QQ---/live0in!/#o0QoneyQWB8gvrFHH66Wgab.=rQ*o++ee?Day?,P>?

!he?#u?look'?hal+e0!y/h!0l"/ h!!QQ---/+orbe'/#o0Q'i!e'Q'ari!haraiQ2)16Q)6Q2"Q#a+e?#o++ee?day?'!arbu#k'?rival?in?

india?+iling?+or?io?a!?1?billion?valua!ionQ9/ h!!'QQen/-ikiedia/orgQ-ikiQ*a+*3A9X*o++eeXDay1)/ h!!QQlandor/#o0QYVQ-orkQ#a'e?'!udie'Q#a+*3A9?#o++ee?dayQ11/ h!!QQ!ea'/ii0b/a#/inQar!i#le'Q79/h12.h!!'QQ---/'#'global'ervi#e'/#o0Q+ile'Q#a+eX0anXverin'o'Xv6X2X)1)(14/d+

http://sloanreview.mit.edu/article/building-your-companys-capabilities-through-global-expansion/http://sloanreview.mit.edu/article/building-your-companys-capabilities-through-global-expansion/https://www.accenture.com/pl-en/insight-outlook-manage-global-workforce.aspxhttp://www.ey.com/GL/en/Issues/Driving-growth/Beyond-Asia---Challenge4http://www.chinabusinessreview.com/developing-china-sales-and-distribution-capabilities/http://www.chinabusinessreview.com/developing-china-sales-and-distribution-capabilities/http://sloanreview.mit.edu/article/building-your-companys-capabilities-through-global-expansion/http://sloanreview.mit.edu/article/building-your-companys-capabilities-through-global-expansion/https://www.accenture.com/pl-en/insight-outlook-manage-global-workforce.aspxhttp://www.ey.com/GL/en/Issues/Driving-growth/Beyond-Asia---Challenge4http://www.chinabusinessreview.com/developing-china-sales-and-distribution-capabilities/http://www.chinabusinessreview.com/developing-china-sales-and-distribution-capabilities/