AAseminar reportseminar report

ononCafé Coffee DayCafé Coffee Day

Presented By :

Dinesh D BuraSub: CPSM (Roll No. 2606)

INTRODUCTION

TypeIndustry

PublicRestaurantsRetail coffee and teaRetail beverages

Founded 1996

HeadquartersBrigade Road, Bangalore, India

Number of locations 1319

Key peopleV. G. Siddhartha, Founder and Director

Services Coffee

Revenue  US$45 million

Employees 5000

Subsidiaries

Coffee Day Fresh ‘n GroundCoffee Day XpressCoffee Day Take AwayCoffee Day ExportsCoffee Day Perfect

Website CafeCoffeeDay.com

Physical EvidencePhysical Evidence

Largely wood and granite based interiors, there is more of steel and lots of more color now.

Air-conditioned environment, Non smoking zone, Good seating space, Availability of Fire Extinguishers, First Aid.

OutletsOutletsThe first CCD outlet was set up

on July 11, 1996, at Brigade Road, Bangalore, Karnataka.

Following this, CCD crossed over 1000 cafés throughout the nation by 2011. They currently have 1319 outlets in India.

MissionMission

CCD’s mission is a simple one.

“To be the best cafe chain by offering a world class coffee experience at affordable prices.”

ObjectiveObjective

The objective of the brand was to maximize its reach to the captive audience in cafes, where customers often plan their travel and holidays.

SBU (Different Divisions)SBU (Different Divisions)

Coffee Day Fresh 'n' Ground.Coffee Day Xpress.Coffee Day Take away.Coffee Day Exports.Coffee Day Perfect, its (FMCG Packaged Coffee) division.

Cafe Coffee Day's divisions include:

PRODUCTPRODUCT

Coffees & teasCoffees & teas

Refreshing alternativesRefreshing alternatives

EatablesEatables

Hot coffee International coffee Cold coffee Coffee ad-ons teas

Granitas Smoothies Cremosas Cool refreshers

Melting Moments Ice creams Quick bites

Future PlansFuture Plans

CCD’s future plans include e-commerce initiatives through which CCD will deliver non perishable merchandise such as coffee brewing equipment and coffee in bean/powder against orders placed online.

In lounge format, CCD will serve foods and beverages including meals & in highway format will add breakfast menu.

Remarkable Remarkable HappeningHappening

Cafe Coffee day has won several awards and recognitions. It was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011.

Thank You

LiFE iS BeauTifuL