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21.09.12 1
LONDON PROPOSAL FROM CCI MEDIA
Please check latest quote and availabilities with us. Just send an e-mail to: [email protected]
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THE LONDON CENTRAL NETWORK
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Personicx GEO is a sophisticated segmentation tool that classifies postcodes using demographic profiles and lifestyles, including the 2001 census Personicx groups allows to segment by neighborhoods / zip codes locating the areas with the greatest number of individuals in a defined target.
PERSONICX GEO-TARGET IDENTIFICATION
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Street furniture
EXAMPLE:
The map shows areas of London with greater affinity with the target of Tourism of Andalusia (in red): 25-64 Visited Spain in the last 12 months Type of holiday: Beach / Resort - City Break - Golfing - Lakes & Mountains - Multi-Country Tour
NEIGHBOURWOODS TARGET IDENTIFICATION
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PRODUCT CENTRAL LONDON You can create a campaign in bus shelters to be close to major shopping areas (Oxford Street, Knightsbridge, Kings Road, Kensington High Street) and also close to major hotels. The campaign will be seen by the significant local population and tourists. With this product you generate 29,634,000 contacts within a 2 weeks campaign. PRODUCT LONDON CUSTOMIZED Through the customization program you can make a circuit according to the target you want to reach, so the campaign will be even more effective. The London Customization product generates 43,500,000 contacts within a 2 weeks campaign.
PRODUCT DETAILS: Shelters 6 Sheet
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48 SHEET LONDON With this product you will achieve a coverage of 7,710,000 contacts in a 2 weeks campaign. Stands are strategically positioned to collect as much traffic as possible to a very high visibility as they are unique supports to each site. Its size of 18 m2 creates a high visibility to other formats, these supports are located within the Capital.
PRODUCT DETAILS: 48 Sheet LONDON
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City Selected Netw ork Netw ork Information FormatPanels Size in
MetersNumber of
panelsReach
Any relev ant Audience figures
Rate card Cost
Agency Discount
Especial Discount
Net Offer per 2 w eeks including
15% agency commission
Rate based on:
Production cost net
Artwork Delivery
London London Central
The London Central reaches the heart of London with 100 panels
in the five central London boroughs. These are on the
busiest and most affluent high streets.
6s 1.2m x 1.8m 120 43,10%29,634,000
contacts in 2 weeks
£92.520 15% 5% £72.710 2 weeks £1.700
LondonLondon
Personicx GeoTarget your audience where they
live using personicx Geo.6s 1.2m x 1.8m 300 63,90%
43,500,000 contacts in 2
weeks£100.000 15% 10% £76.500 2 weeks £2.150
London London 75 x 48sHigh coverage and frequency in
the capital48S 6m x 3m 75 38,20%
7,710,000 contacts in 2
weeks£39.075 15% 10% £29.892 2 weeks £6.200
1 week prior to the
campaign
SUMMARY OF PRODUCTS