IBM Social Media AnalyticsCREATIVE COMPUTING

BRAND. RELATIONSHIPS. LOYALTY.

Why is Social Media relevant for B2C

More than 1 billion unique users visit Youtube each month watching over 6 billion hours of video

More than 388 million people view more than 12.7 billion blog pages each month

There are 500 million tweets daily – that’s 5,700 per second

50% of Facebook users check it daily – there are more than 1 billion users world wide

It is no longer possible to capture, monitor, visualize, model and interpret this volume at speed in real time

Brand Risk, Selling Journey, LoyaltyToday’s ‘Empowered Consumers’ Challenge Traditional Business Models

What is IBM Social Media AnalyticsIBM Social Media Analytics is a powerful tool for discovering customer sentiment, opinion and demographics from millions of online sources.

Businesses are using the power of social media to gain a better understanding of their markets and customers. However, they need deep analytics expertise to transform this “Big Data” into actionable insight.

IBM Social Media Analytics can help you harness this unstructured social media data to discover trends and analyze markets -- and take decisive action across the enterprise.

IBM Social Media Analytics

• Employs IBM Research assets for demographic,

geographic, and behavioral analytics that are light-

years’ ahead

• Leverages Big Data capabilities

• Integrates with advanced analytics for best in class

sentiment analysis and segmentation (SPSS)

• Available in 8 distinct sentiment languages:

English, German, French, Chinese, Spanish &

Dutch, Russian and Brazilian Portuguese

• User-friendly, easy-to-edit pre-built dashboards

• Deployment options: On premise or SaaS

Benefits

Social Media Analytics within the Business Analytics Ecosystem

6

Predictive

Operational Analytics

Manage

Maintain

Maximize

Predictive

Threat & Fraud Analytics

Monitor

Detect

Control

Predictive

Customer Analytics

Acquire

Grow

Retain

Etc…

IBM Research

Collaboration and Deployment Services

Analytic Server

& CatalystModeler

Social Media

Analytics

Data

CollectionStatistics

Analytic Answers

Social Media Analytics Mastery

Ask Why not What

Be current with trending topics

Understand the past

Predict the future

Start today

Challenge 1:

Brand Risk

Brand is what people say about you when you are not in the room.

Social sentiment is what people are saying at volume and velocity on social platforms.

Traditionally monitoring this is difficult and time consuming. The volume of information, the multiple linked and unlinked channels, the speed this sentiment is communicated and the acceleration of adoption and acceptance make this more challenging each day.

Solution:

IBM Social Media Analytics allows you to simply monitor social sentiment about your brand and that of your competitors and the market.

Challenge 2:

The competition

Where do we sit in the market reach, opinion and sentiment amongst our competition? Where are we ahead and where are we behind? What can we leverage and what do we need to manage?

Traditional market research and competitive intelligence will answer these questions in limited ways.

Social channels will amplify the opinion and sentiment of success and failure.

Solution:

IBM Social Media Analytics allow you to review the share of voice with your peers, as you define them, in real time.

Challenge 3:

Are they listening?

Through traditional, online and social channels your message is being broadcasted.

Traditional models of evaluating the reach, impact and sentiment are time consuming and costly.

Solution:

IBM Social Media Analytics does the capture, monitoring, aggregating, modelling, visualizing and interpretation. All you need to do is to seek new questions.

Challenge 4:

Are we reaching… our target audiences?

Broadcasting a message will reach many ears. We need to be sure the themessage is delivered to the right groups and the message is tailored for each of the right groups.

The need to segment the larger groups of customers, prospects, influencers, employees, competitors and disruptors creates further efforts, time and investment.

Solution:

IBM Social Media Analytics allows you to understand where your target customers are on social, where your message reaches them and the impact. Segment and conquer.

Challenge 5:

Our own success

Following the old adage “if it isn’t broke don’t fix it” many firms have a strong sense about their company, brand, products and marketing strategy and tactics.

This knowledge sometimes prevents organizations from seeing new correlations and combinations that exist in larger sets of data. The affinity of people who x will also y or who say x will say y at scale, volume and velocity is difficult to plan, capture, analyse and interpret.

Companies will miss those insights when they apply standard approaches to new problems.

Solution:

IBM Social Media Analytics allows for correlation of multiple words, concepts and association.