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CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141...

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CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com Martin Andersson, Director of Global Operations, NameDrive LLC, Paris 2008
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Page 1: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

CCTLDs & Domainers State of the Union

Ed Russell, President, NameDrive LLC

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Martin Andersson, Director of Global Operations,NameDrive LLC,Paris 2008

Page 2: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

.com still is the king of domains

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Page 3: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

.com still is the king of domains

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Source: verisign.com

Page 4: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

A Significant Part of Internet Users Have Other TLD’s than the .com as the Perceived Primary Domain

Source: InternetWorldStats.com

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Source: InternetWorldStats.com

Page 5: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

Revenue statistics prove that revenue streams from ccTLDs are significant

Source: InternetWorldStats.com

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

NameDrive Monthly Revenue by TLDM

on

thly

Re

ven

ue

.com

.de

.co.uk

Other

.it

.fr

.org

.se

.com.br

.nl

.es

.net

.info

.pl

.dk

.com.my.at

.com.vn

.com.mx.com.ve

.cn

Page 6: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

The ccTLD market offers the same revenue opportunities the .com-market had years ago

Internet penetration in the US versus other Markets

Internet Penetration US 2008: 71 %

Internet Penetration US 2001: 50%

Internet Penetration Belgium 2007: 53%

Internet Penetration France 2007: 55%

Internet Penetration Spain 2007: 57%

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Page 7: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

Investing in ccTLDs Requires More Research

Some success factors when investing in .com’s

Market Size

Traffic Potential

Commercial Potential

Length

Number of Words

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Page 8: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

More Hurdles With ccTLDs

Additional Factors to Keep in Mind

Registration Procedure

Legal Factors

Internet Penetration

Target Market Economic Situation

Culture / Internet Usage

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Page 9: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

The Extra Research Required Means Less Competition for Quality Names

Actionplan

Buy & Try

Local Brokers

Portfolio Purchase

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Page 10: CCTLDs & Domainers State of the Union Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T:

Thank You for Your Attention

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com


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