ALBUM ADVERTANALYSIS

This CD advert of Lara Del Rey’s album ‘Born To Die’ is quite basic and is basically a copy of the album with added information such and release dates at the bottom. The advert includes the same font style throughout and also carries on, to her other albums indicating a motif. Lana is made go be looking slightly down at the camera to make her superior to others and show her strong, serious side shown through the facial expressions and stance. Also the photo of her takes up most of the advert and important features such as her face and makeup stand out effectively. Its also important to notice that the writing on the page is out of the way in order for the audience to see her better and for her to stand out more. The information on the advert includes the release dates of the album and information on exclusive tracks that will also feature on the CD.In the left corner of the advert there is a website address to the Amazon, informing the audience that they can purchase their copy from the website as well as in stores. Another website address is also added in the middle of the page which is to the website of Lana Del Rey, another place where the album can be purchased and more information about her music, tours an albums can be found. the colour scheme of the advert matches well all together and all the colour compliment each other. There is only mainly 2 colours that are on show as the photograph was taken outside with a blue sky, but hints of brown are also present from the fence behind the artist. However, as Lana wears a white blouse the background matches well to the photo as the sky includes traces of white.

Throughout the Fall Out Boy’s album advert, a dark colour scheme is used to present the information to the audience. AS the illustration is of skeletons, it would be ideal to link the dark colours with this type of picture as its quite gothic and eerie. Again the illustration also represents the album name ‘Believers Never Die’. Making a direct link from these two aspects effective as it gains more attention from the audience and encourages them to take another look and purchase the album. The picture is of skeletons holding one another, which could imply that they are still alive even after death, supporting the album name. as there is an illustration on the advert instead of a picture of the band, it creates a more ambiguous effect about the musicians as we are un aware of there appearance which creates the audience to become intrigued. Due to the colours of the advert being dark, it allows the information to stand out more as the writing is white which instantly becomes more noticeable.There is a relatively large amount of writing compared to the Lana Del Rey advert, however they follow different music genres and presentation styles. At the top of the page, the name of the band are placed and underneath is the album name, in slightly smaller writing. The same font and colour is carried on through out the avert to keep an organized, neat lay out. The whole album name is ‘Believers Never Die The Greatest Hits’, however the last part of the name is in bigger and bolder writing to inform the audience that this album is better than before with brand new, original songs. Nearer to the bottom of the advert the release ate is also in bold along with the name of a rock music magazine, informing the audience where they can find more about the band and their new album.

More information is also available at the bottom in smaller font which informs the audience about more deluxe songs that will feature on the new album, along with their newest songs. We are also told that exclusive footage on CD and DVD is also available.

Throughout the Kings Of Leon album advert, minimum text is used and the picture fills up most of the page. At the top of the advert there is the name of the band in big, bold writing in order fore it to stand out so the audience are aware of who and what the advert is for. Further down the page in the same font and size is the name od the album again in bold. The only difference between the two names is the colour. A yellow is used to make the advert more colourful as it uses minimal colour throughout. Between each word, an underscore is used to replace the spaces to create a more unique and differential effect. At the very bottom of the page there is smaller text that informs the audience some of the songs that the new album includes. Just below in larger, red writing it states that the album is ‘out now’ informing us that we are able to now purchase this brand new album. The text is all presented to be in capital letters to stand out more and become more eye catching. It also insinuates that the text on the advert is important, along with the different colours they are presented in. the choice of coloured text against the dark picture compliment each other well as they are able to stand out more and become more visible to the audience, we are also able to tell which part of the information is made to look the most important.At the very bottom of the page is a website address for a place online where the album is available to purchase over the internet; supplying more options than just over the counter.The photo on the album advert is set out into four sections. Originally there was a photo of one of the band members, and by editing a photo of an eagle was put over the top to create a disorientated look. The purpose of the photo to make it look like the artists is part eagle.