7/30/2019 CD Analysis 3 Pendulum in Silico

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In Silico byPendulumTextual analysis of album 3

7/30/2019 CD Analysis 3 Pendulum in Silico

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In Siliclo by Pendulum

Released 2008

In terms ofTypography analysis, the

font of this album front cover is similar

to that of, I would say,AIRIAL

ROUNDED MT BOLD. Broadly

defined, the font is highly conventionalto the drum & bass genre as it appears

to be very sturdy, very strong standing

and sharp edged. It is a font that could

connote to masculinity, conventional to

a genre consisting of hard men, hard

sounds, hard raves. Also, the albums

artist Pendulum is of a slightly

thicker and bolder font, this is

conventional to the genre as mentioned

before in the other 2 CD analysis's to

have the artists name larger than the

title of the album.Clearly, it is the image that is far more

prominent than the writing on top of

the circular image. The font stands out

due to its colour, white, over a black

and blue background, however it is of a

highly small font size in comparison to

the image. This is layout analysis, the

image is the focal point of the album

cover, which is very conventional to a

genre where artwork is of the upmost

importance. The image fills around 3

quarters of the entire pane, and

therefore our eyes cannot escape from

it, it is almost forced upon us.

Theprimary image is of, at first glance, a circle that is lit with neon lights, and the

background image just looks to be some sort of design. This is what makes this image so

beautiful and interesting, it is of a fluorescent circle that represents an women's Egg, we can

see the growing child in the center. The background design is of hundreds of sperm cells

making their way to fertilize the egg. An image such as this is very conventional to the drum

and bass genre because it is an image somewhat unrelated to the artist, yet one symbolic and

holding multiple meanings. We will not ever really understand why the artist chose and image

like this to represent them; assumptions can be made, notion of life, music and life, music's

effect on life, nature perhaps, but we will never really comprehend the message fully. That swhat makes drum & bass albums so unique. Front Cover

Colour scheme: I

would describe this as

being a neon colour

scheme. The image

consists of a great deal

of primary colours. The

colours are all bright,

fluorescent, and shine

right off the album. Ithighlights the symbolism

behind the image. A

colour scheme such as

this is very conventional

to the genre as colours

such as this are

associated with the

lightings at raves and the

objects carried by ravers.

7/30/2019 CD Analysis 3 Pendulum in Silico

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The CD is completely plane. It is a black

CD, no writing, no images, no typography. I

have questioned why they would choose to

use such a simplistic CD, and the only

assumption I can make is that because thiswhole theme of beginnings and taking

things back to their origins is presented in

the album front cover (sperm and the egg),

then perhaps they wanted to take album

designs back to their origins also. When

there was no digital technology to print an

image or writing onto a CD. If so, this is

very conventional to the genre in terms of

implementing originality into a digi pack

design.

Inside pane: Same image as on the front cover,

which is conventional to the genre.

This is the leaflet on the inside pane that folds open. The image that folds across

three separate slides is of an alien space craft hovering above the mountains. This

is an exceedingly conventional image to the drum & bass genre. Notions of outer

space, alien technology, the universe; it is all presented here. Furthermore, the

image has a watercolor finish to it. It looks like a painting; if so, then we

experience the conjunction of digital technology and hand drawn artwork overall

on the album. The illusion of this is very conventional to the drum & bass genre,

as many drum & bass albums look like they have hand drawn images on them.

Very dark image. The atmosphere created is quite sinister

as well as alluring. We also experience the juxtaposition of

colour schemes; dark colour scheme here that contrasts to

the shinning reds, greens and yellows of the album front

cover and image beside it. The notion of juxtapositions is

very conventional to the drum & bass genre.

7/30/2019 CD Analysis 3 Pendulum in Silico

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When both the album front and back cover are

placed next to each other we can see their

similarities and differences. Same font and colour

in the writing, but there are no bright colours on

the back pane. Perhaps it is for the reason of

juxtaposing the luminous activity that is life with

nothingness and plainness. Juxtapositions as

mentioned on the slide before are highly

conventional to the drum & bass genre.

Back cover: We can see that the colour

scheme from the front cover has not really

been carried forward to this pane. This is

interesting as most drum & bass albums have

a clear revolving theme, however perhaps

pendulum wanted to subvert from the pre-conceived notions of how a drum & bass

album should be to a certain extent.

If pendulum are trying to adhere to

something through the design of this back

cover, I believe they are paying homage to

the old drum & bass albums that were so

simplistic in design. Albums of the late 80s

and early 90s.

Barcode and institutional

information present.

Barcode in the top left

hand corner and

institutional information

in the conventional

position of at the

bottom. The layout also

posses the track listing in

the center of the back

pane. The names of the

songs are very clearly

written, white upon a

black background, wecannot miss them.