DIGIPAK ANALYSIS

Chutes Too Narrow - The ShinsThe front cover to this CD digipak is very busy an colourful, appealing more to the audience at is becomes eye catching due to variety of colour an illustrations. Again, the use of colour is influential for the band as it is striking towards the audience and the pictures create them to be intrigued, encouraging them to purchase.The cover includes both the bans name, which is in the top right corner an the banns album name opposite, in the bottom left corner. The positioning of the words are placed cleverly as they are made to look like they are a part of the illustration that is going on. For example, the CD name is placed on a sign to create a more fun an imaginative effect. The illustrations on the cover are also very imaginative as it isn't clear on what they are; this makes the cover have a childish yet ambiguous effect.

The cover of the CD includes various different colors to create a pastel colour scheme that attracts the audiences attention. The choice of colour pallet is use through out the whole of the digipak makes a subtle and formation.

In the digipak the CD comes in a slip in case to ensure that the CD is easily accessible. The design of the CD interests me as it again features illustrations similar to those on the cover of the digipak. The unusual drawing on the CD consists of brighter colours that also stand out to the audience, and the format is effective as it doesn’t cramp everything together or attempt to increase everything to a larger size to fill space. As the name of the band are The Shins, an illustration of a leg has been added onto the CD to emphasize the name and to make the CD look more cheesy as the band are actually indie. By using this technique the bands genre shines through more and emphasizes their individuality.

The inside of the digipack is again very busy similar to the front, however instead of the need for a variety of illustrations, the back features information that is valuable to the audience. In each bubble is the name of a song and credits to the producers and team who helped to produce the song.

The back of the digipack leads on from the front illustration wise, as the picture folds over for the front and back to create a continuous image. This indicates that the back also uses the same colour scheme, effective as there isn’t a part of the digipak that stops pulling in the audience and grabbing their attention.Still linking to the illustrations, the creators of the digipak have used that to their advantage to add in important information. On the sign in the left corner, the names if the songs that feature in the album are available to see, and the crediting underneath which would usually be on the spine. At the bottom of the product, there is a bar code again made to look like a part of the illustration. I like

this technique as it allows the digipack to still look neat and productive even by adding in writing. Also, underneath the pictures it looks like hand written words are peering through, shown on the pink areas. This could possibly be the songs in the album, when they were first being produced on paper, and the band decided that they wanted to incorporate that into the albums digipak.

Cut Out and Keep- FarrahThe front cover of the digipak is very busy; looking similar to maybe a work desk or worktop. The indie band, Farrah, have expressed their individuality through their CD cover. By spreading random objects on a desk surprisingly creates an intriguing effect as the audience will be wanted to listen to the songs and find out the mood they create. For example the bright colours used in the digipak give the impression of an up beat and ecstatic atmosphere. By not having the band/ artist on the digipak creates a more ambiguous outcome. The name of the album is also place on the front of the digipak which also blends into the background theme, by using stickers and card.

The back of the digipak there is a sticky note on the wall, which includes the 13 songs that feature on the album. To make the writing stand out less an blend in more with the theme of the album, it was made to look like a to do list on a post-it note. The digipak doesn’t include a bar code, indicating that it will be on the cellophane wrapper. However, this could have been cleverly place in, again blend with the theme of the album.

Much like their other albums, the CD to Cut Out and Keep is place in a tray when the pack is opened, keeping it secure and safe.

Declare A New State - SubmarinesThroughout the ‘Declare A New State’ digipak the use of colour is quite bland and dull, no bright colours are used in the creation of the album. These chosen colours all mixed together completely compliment each other to create an ambiguous and unique effect when joined with the dark illustrations. They were create to present as quite scruffy and rough to contribute towards the effect that the albums digipak creates. The digipak is highly music orientated as on the

front, case and CD there are illustrations of instruments such a pianos an keyboards which implies they use theses commonly in their music. The digipak doesn't’t include any photos of the band but instead their personality an music is presented through the presentation of their album digipak. The name of the band is clearly shown at the top of the cover in the same font that is used on other texts throughout. This font is also used in all their work showing a motif for their album digipaks.The inside of the album has a case for the CD to sit whilst it isn't being used. This is a safer an easier things to use instead of a slot in. it also keeps the CD from getting scratched and damaged.The back of the digipak again includes the same colour scheme as the rest of the album, and also follows the illsutartions as it includes the birds that feature on the inside of the album. Underneath the

pictures, there is important text; there is a listing of the songs and in the small print at the very bottom there is credits to production. An email address and website is also available. A slide on cover for the album is also used to keep the album is good condition. It again features the dark illustrations of the bird and an instrument.