Logo&Brand id Guidelines

CDANZ career development association of new zealand

.

The brand id of companies such as CDANZ,

Career Development Association of New

Zealand are a valuable asset and must be

protected.

They are an important point of difference as

they communicate the unique qualities and

personality of the company.

The visual standards outlined in this brochure

are essential in maintaining the integrity of

the brand and in presenting a consistent visual

image. The logotype is the companies signature.

Introduction

.

Logo Clearspace

Minimum Logo Size

This is the approved CDANZ logotype. It must

not be altered or modified in any way. The

relationship between the elements must not

be changed in any way. The minimum logo

size is 60mm(wide), the absolute minimum

size at which the logo can be used is 45mm

(wide).

The Clearspace around the logo is shown by

the lower case letter “n” in the CDANZ initials

part of the logo. Use the size of this letter

“n” as it will appear in the final reproduction

size as your measure of clear space. Text or

illustrations should not appear within this

space to ensure that the brand stands clear

on the page.

45mm

Process Colours

Pantone Colours

The CDANZ colours are blue and red. The

brand should appear in these colours where

possible. To ensure the logotype is legible,

there should be as much contrast between

the logotype and the background as possible.

The ideal background colour is white. The

Pantone matching system is the preferred

way to match the CDANZ colours.

These colours are Pantone Blue 280C,

and Pantone Red 187C. In black & white

publications, the logo should be entirely

black on a white background, or when

reversed out, entirely white on a black

background.

C – 100

M – 72

Y – 0

K – 18

Pantone – Blue 280C Pantone – Red 187C

R – 18

G – 75

B – 141

R – 196

G – 18

B – 48

C – 0

M – 100

Y – 79

K – 20

Publications

This is an example of the CDANZ logo type

used on a publication such as a company

brochure or newsletter.

Graphics and photographs must be of the

highest quality, dominant colours should be

the CDANZ blue and red, text should be in the

approved typefaces.

Advertising

Advertising also plays an important role in

communicating the personality of the brand.

Graphics or photography should be of a high

quality and the copy should be in the correct

typefaces.

The CDANZ brand signature should appear

when possible in the bottom right hand corner

or at the base of the advertisement.

The dominant colours should ideally be the

CDANZ brand colours, blue and red.

Stand out from the crowd.

Typography

Three fonts from the Helvetica Neue family

have been chosen for use with the CDANZ

brand. Their use will also assist in projecting a

consistent brand image.

Helvetica Neue Bold should be used for

titles and main headings.

Helvetica Neue Regular should be used for

subheadings and small sections of text.

Helvetica Neue Light should be used for larger

areas of type written material.

The heading font for any CDANZ communication is: Helvetica Neue Bold

A BC D E FG H I J K LM N O P Q R S T U V W X Y Z !?&$ , . a b c d e f g h i jk l m n o p q r s t u v w x y z 12 3 4 5 6 78 9 0

The subheading font for any CDANZ communication is: Helvetica Neue Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ! ?& $ , . a b c d e f g h i j k l m n o p q r s t u v w x y z 12 3 4 5 6 7 8 9 0

The body copy font for any CDANZ communication is: Helvetica Neue Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ! ? & $ , . a b c d e f g h i j k l m n o p q r s t u v w x y z 12 3 4 5 6 7 8 9 0

Booklet & Logo Design by Anthony Monaghan 2009