CDK Digital Marketing Websites Features Summaryvwdealerdigital.com/content/docs/cobalt_web.pdfFor...

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CDK Digital Marketing Websites Features Summary

CDK Global is the largest global provider of integrated information technology and

digital marketing solutions to the automotive retail industry. CDK's digital

marketing, provides digital sanity to busy dealers with the world’s most

comprehensive, integrated suite of automotive digital marketing solutions. CDK's

suite of digital marketing solutions and services helps dealers navigate the

complexity of modern digital marketing, streamline shoppers’ paths to purchase

and turn insights into car sales.

mailto:[email protected]


VW Digital

Base Package

Digital Core Audience

Management $950/mo* $1650/mo*

* $2889/mo*

Multi-Device Website Platform

“Drag and Drop” Content Management System

Expansive Widget Library

Asset Scheduling

Specials and Coupon Management

New, Pre-owned, and Certified Vehicles Specials

Fixed Operations Specials

National OEM Incentives Integrated with Sales and


Email Form Configuration

Dealer Command Center--Fully Integrated Analytics Reporting Suite and Site Editor

Call Tracking and Mobile Click-to-Call (150 minutes per month included)

SEO Platform Tools

Social Sharing Tools

3rd Party Video Content Support (YouTube, Playlist, & Vimeo)

ePrice and Price Watch

Unlimited Dealer Created Landing Pages

Xtime Integration

Fixed Operations Experience

Inventory Management, Display Configuration & Merchandising

Unlimited Vehicle Exports



Window Sticker Management

Price Rule Changes

Car Finder/Save Feature

Vehicle Recommendation Tool

Vehicle Showroom

Industry Leading Technical Support

Enhanced Design Options

Video Merchandising (Pic2Vid with human voice & Professional Test Drives)

Promotions Builder with Pop-up Coupon

Engagement Map

Integrated OEM Incentives

Audience Insights

Hero Rotator Enhancements

VW ProCare Service

Reputation Monitoring

SEO Essentials

Personalized smart widgets

Suggestive Selling

Audience Management

Dynamic Personalization

New & Used Car and Service Dept Audience Manager

Audience Consultation

*Setup fees waived for existing CDK customers transferring the same product to the new program. Setup for fees for new accounts vary, please contact your VDC for details.



Features Descriptions

Multi-Device Website Platform

CDK’s flexible platform creates the optimal online showroom experience on any of your shoppers’

screens.

“Drag and Drop” Content Management System

Quickly and easily infuse your dealership’s brand and message across each page on your site with CDK’s

library of widgets and content.

Expansive Widget Library

CDK’s Widget Library provides a large selection of widgets that allows you to effectively market your

specials and inventory across the entire platform. Widgets make it easy to customize your website and

promote your dealership’s brand and values to customers.

Asset Scheduling

Asset Scheduling allows you to define a start date and end date for automatically published creative and specials management.

Specials and Coupon Management

Create, manage, and measure performance of specials and coupons posted to your CDK website.

New, Pre-owned, and Certified Vehicles Specials

Create, manage, and measure performance of inventory specials posted to your CDK website


Create, manage, and measure performance of Fixed Operations specials and coupons posted to your CDK website.

National OEM Incentives Integrated with Sales and Fixed Operations Specials

Manage and measure performance of national incentives integrated on your CDK website.

Email Form Configuration

With the CDK Website platform you have the ability to customize your email lead forms to capture the

information you need to turn your shoppers into buyers.

Dealer Command Center--Fully Integrated Analytics Reporting and Site Editor

We have the most powerful analytics tools in the industry that unlock real insights into your visitors,

vehicles, and advertising campaigns. CDK will help you put all that data to work by serving your key

audiences the best content in the critical moments to move them from shoppers to buyers. Dealer

Command Center also gives you complete control over managing your site and inventory.



Call Tracking and Mobile Click-to-Call

A key benefit of your CDK website is the ability to listen to, track and measure phone leads originating

from your dealership’s multi-channel website for both sales and service customers. Each website

package includes 150 minutes per month.*

*.10/minute after the 150 minutes included with the website are used

SEO Platform Tools

All CDK dealers benefit from our out-of-box, award winning SEO platform tools including built-in HTML

5, unique meta-tags for all pages, enhanced web page URLs and much more.

Social Sharing Tool

Allows you to showcase your dealership social media presence by displaying content from Facebook, Twitter, Google +, and more directly on your site. The widgets also let shoppers follow, like, favorite as well as conduct other social actions from within the widget.

3rd Party Video Content Support through YouTube, Vimeo, Playlist, etc.

You can easily place OEM, 3rd party, or your own dealership’s video content throughout your CDK

website to help market your dealership’s brand or enhance your marketing message.

ePrice and Price Watch

ePrice is a lead generator on your inventory pages that allows shoppers to request a special price on new, certified and used vehicles. Price Watch allows end users to subscribe to receive email alerts when price changes on any vehicle in your inventory, and dealers receive a lead when the user signs up.

Unlimited Dealer Created Landing Pages

Quickly create and manage landing pages with full-control over content, navigation, URL structure, and SEO.

Xtime Integration

CDK has integrated the xTime Online Maintenance Menu and Online Service Scheduler to give you the

tools to drive consumers into your service bays.

Comprehensive Fixed Operations Customer Experience

Your CDK website comes fully integrated with all of the tools and programs to help drive your Service and Parts business including: Schedule Service (xtime), Online Maintenance Menu, Competitive Pricing, Accessories, and Service and Parts Specials.

Inventory Management, Display Configuration & Merchandising

Our premium retail inventory merchandising pages are designed from in-market shopper feedback and

are proven to drive VIN views which are predictive of sales.



Unlimited Inventory Exports

Your online showroom inventory should always reflect what you have on your lot. With the CDK

website platform, you’ll always have accurate inventory available to your shoppers across the web.

Window Sticker Management

Your CDK website will come equipped with automatic window sticker integration for new inventory.

Price Rule Changes

Effectively manage your dealership’s pricing with our price rule tools. These tools allow you to update

pricing by vehicle category or VIN.

Car Finder / Save Feature

Allows your shoppers to save inventory searches and be notified when an inventory match is available

at your dealership.

Vehicle Recommendation Tool

Vehicle Recommendation Tool allows your shoppers to compare similar vehicles to find the car that is

the right fit for them.

Vehicle Showroom

Your shoppers are able to view vehicle options, photos, colors, similar vehicles and compare them side

by side. Allows shoppers to sit in the car with VR360 views.

Industry Leading Technical Support

Your CDK Digital Marketing solutions are automatically monitored and supported by CDK Digital

Marketing’s award- winning support. Our teams of technical support representatives are dedicated to

providing operations maintenance and monitoring, and responding to any technical question you have

concerning CDK Digital Marketing’s comprehensive suite of solutions.

Enhanced Design Options

Choose from a wide variety of website designs from the CDK Design Collection to ensure your website

is both beautiful, functional and enables you to stand out from the competition.

Video Merchandising (Pic2Vid with Human Voice & Professional Test Drives)

Video merchandising is essential to being able to drive consumer engagement with your dealership’s

inventory. CDK provides the video tools you need including video reviews of new vehicles and inventory

pic-to-video.

Promo Builder with Pop-up Coupon

Our exclusive, easy-to-use Promo Builder creates automated custom offer and generates more

leads than any other singles source on your site.



Engagement Map See and understand exactly where users are clicking on your site, and make site changes to adapt the user behavior.

Integrated OEM Incentives

Fully automated integration of incentive data: 1) Shoppers have more visibility to cash and financial incentives available at the VIN level to help them in making their buying decision across all devices. 2) Integrated OEM cash incentives targeted at your region. Audience Insights

Audience Insights provides a unique view of your website content, segmented by targeted audience,

helping you understand what is working for whom to convert shoppers into buyers. This isn’t heat

mapping. This is real insight about content, creative, page position, engagement, hover time and all in

relationship to your advertising campaigns. Hero Rotator Enhancements

New header customization tools & hero rotator effects, including video embed, that will differentiate your brand and generate instant shopper engagement.

ProCare Service

ProCare provides a team of trusted advisors that maximize your digital presence with a strategy tailored to your specific needs. Skilled in digital marketing and the automotive industry, our experts will provide an unparalleled level of marketing expertise. ProCare is an extension of your team, dedicated marketers that will actively help you meet your business goals.

Reputation Management

Since most shoppers read reviews before they decide to do business with your dealership, knowing

where you stand is critical. Our simple to use app and dashboard keeps your reputation at your

fingertips so you can begin to manage what your audiences say online.

SEO Essentials

SEO Essentials broadens your search engine optimization strategy beyond the home page to include service, parts and accessories pages and model landing pages, leading to improved organic rankings and targeted traffic to your website.

Personalized Smart Widgets

Our smart widgets help make Dynamic Personalization possible. By leveraging data to make real-time decisions on what content to show a visitor based on their individual behavior, these widgets provide an experience specific to that shopper.

Suggestive Selling

You’re the car expert. Help guide your online shoppers the same way you help those that walk on



your lot. Sometimes they just need a little persuasion to find the right car for them. Dynamically

serve up the right messaging and visuals, in real time, to entice cross shoppers to switch to your brand

and/or recommend comparable models that you want to move.

Audience Insights

Audience Insights provides a unique view of your website content, segmented by targeted audience,

helping you understand what is working for whom to convert shoppers into buyers. This isn’t heat

mapping. This is real insight about content, creative, page position, engagement, hover time and all in

relationship to your advertising campaigns.

Dynamic Personalization

Dynamic Personalization harnesses the vast amount of data captured in CDK’s warehouses (the largest

automotive data warehouse in the industry) to dynamically provide personalized journeys to your

audiences in real time. That’s right; you can now automatically let your website work for you to make

an impact with each shopper.

New and Used Car and Service Department Audience Manager

Using data from our vast consumer warehouse including, DMA level data, Tier 3 data, 3rd Party Sites

and even your manufacturer, our technology serves up the right messaging and content to in-market

new car audiences that arrive at your website. Each experience is unique to that ”audience of one”,

delivered in the exact moment of interest based on previous behavior and predictions of future

behavior.

Audience Consult

A customized consultation and strategy session driven by our team of digital marketing experts who

work with you to execute a strategy that put your dealership and brand in front of the most profitable

audiences.



A-la-carte Upgrades SEO

SEO Essentials $499/mo + $499 setup

SEO Essentials broadens your search engine optimization strategy beyond the home page to include service, parts, accessories and model pages, leading to improved organic rankings and targeted traffic to

your website.

Power SEO $999/mo + $999 setup

All dealers want good search engine rankings and targeted traffic to all their profit centers. This requires

both full site optimization and off-page optimization and the expertise to do it correctly and

continuously. Let PowerSEO, our comprehensive fully-managed white glove service, do this for you.

Power SEO Upgrade $499/mo + $499 setup

This discounted, upgrade SEO package is available to our Core and Audience Management Package (AMP)

customers, boosting the already existing SEO features found in Core and AMP and delivering all of the

fully managed, white glove service included in the PowerSEO product.

REPUTATION MANAGEMENT AND SOCIAL

Social Media Management Essentials $499/mo + $499 setup

A blog for your website, plus industry-leading reputation and social media management tools make it

easy to manage your own online reputation and social strategy. Easy to use customer review and social

dashboards, new review alerts and a mobile app simplify the process.

Power Social Media Management* $1100/mo + $1100 setup

Let us manage your reputation and social media strategy for you. All the industry-leading tools and

technology of Essentials, plus an expert to assist with the review process, manage your presence in key

social networks, and provide you with monthly strategy and reporting calls.

*Requires Social Media Management Essentials

5 Star Digital Advertising *Requires Digital Advertising (DAP) $199/mo

Leverage your excellent reputation and your stars in your digital advertising.



LIFECYCLE MARKETING

Owner Marketing $1,999/mo + $1,499 setup

The customer information in your DMS is priceless and Cobalt Owner Marketing can help you maximize

its value. We leverage the power of email marketing to reach your customers with targeted email

campaigns. We deliver the right message at the right time- based on where each customer is in their

journey. This solution includes tools such as custom campaigns, close-loop reporting, dedicated email

marketing specialist and CSI surveys.

Owner Marketing Plus $2,599/mo + $1,799 setup

Same as Owner Marketing, but for dealerships with 4+ brands.

Owner Marketing Service Essentials $1,199/mo

Our scaled down Owner Marketing Solution that still includes tools such as custom campaigns, close-

loop reporting and CSI surveys.

Owner Marketing Service Essentials Plus $1,449/mo

Same as Owner Marketing Service Essentials, but for dealerships with 4+ brands

Owner Marketing Email Append $1,499 setup

(required with Owner Marketing and Service Essentials)

CDK can enhance your customer data with by appending the customers email address allowing you to

effectively market to them.

Owner Marketing Plus Email Append $1,799 setup

(required with Owner Marketing Plus and Service Essentials Plus)

CDK can enhance your customer data with by appending the customers email address allowing you to effectively market to them.

Owner Marketing Extended Email Use License $149/mo

(required with Owner Marketing, Service Essentials and Plus Solutions)

Download your email list directly from the UI to take full advantage of your appended email



ADDITIONAL SERVICES

Audience Optimization Service $599/mo + $599 setup Let our experts help you leverage Audience Insights to improve conversion throughout your website by

helping you dig deep into what is driving action on your site. Our experts use these insights to build,

place and tag content on your site to drive even more engagement and conversion. (Includes 5

optimization activities per quarter)

MOBILE EMAIL

Mobile Email Sync (5 licenses) $25/mo

Respond to consumer requests quickly, even while away from your desk with mobile sync – access

email, calendar and contacts on the go.

Mobile Email Sync (20 licenses) $80/mo

Respond to consumer requests quickly, even while away from your desk with mobile sync – access

email, calendar and contacts on the go.

MISCELLANEOUS

Jump Site $75/mo + $250 setup

This solution allows you to route all traffic for your dealership brand to one place and let your customer

choose the website they are looking to shop.

Video $350/mo + $350 setup

Our Video Merchandising provides visual solutions for your new, used and World Auto inventory.

Media Tracker $10/mo + $80 setup

Media Tracker is a call management solution designed to track and follow up on phone leads resulting

from the dealership’s marketing activities.

Call Tracking Minutes $0.10

Get the most out of your call management solution with additional minutes.

Domain Name Hosting $100 setup

Domain name hosting.

Email Hosting (25 GB) $2/mo per email + $5 setup

Our premium email solution caters to your dealership’s email needs with our secure hosting service.

Custom Email Aliases (includes 10) $10/mo per email + $75 setup



Create your own email alias specific to your dealership.

Additional Inventory Location $199/mo + $500 setup

CDK helps you set up a secondary inventory location.


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