CDW Healthcare HIMSS15 Trade Show Experience

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STUDIONORTH: CASE STUDY

CDW Healthcare HIMSS15 Trade Show Experience

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Pre-Show: Pre-show activities included a variety of tactics designed to generate awareness and drive traffic to online resources.

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Pre-show: Landing Page

A HIMSS landing page on the “Healthcare CommunIT” portal highlighted booth activities, daily drawings, and invited users to participate in a social media photo contest.

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Pre-show: Visual Tweets

Twitter promotions started the #HIMSS15 buzz around CDW Healthcare’s presence.

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Pre-show: Twitter Buzz from Others

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Pre-show: CDW’s Industy View Blog Posts

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Pre-show: Social Ads

Ran promoted cards and promoted follows 6 weeks prior to HIMSS.

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Pre-show: CDW’s Industy View Blog Infographic

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Pre-show: LinkedIn Showcase Page

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Pre-show: Direct Mail Postcard with 2,500 Circulation

A pre-show mailer (circulation: 2,500) reminded customers to visit the CDW Healthcare booth and participate in the various activities.

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Onsite Promotions: Social media dashboard, floor stickers, interactive displays, pamplets and more.

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Show Presence: Onsite Promotions

BookmarkPamphlet

Social Media Dashboard

Interactive Display

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Show Presence: Onsite Promotions

Map to CDW Healthcare and their partners

Floorstickers

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Booth Innovation: The booth itself was designed to attract visitors with a large, multi-player game system where attendees could compete for prizes in a fun, gameshow setting while learning about CDW Healthcare solutions and partners.

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Booth Innovation: CDW Technoliner

For the 2015 show, CDW Healthcare brought the Technoliner—a 48' customized tour bus outfitted interactive technology to showcase the latest solutions—right to the show floor as part of the overall pull-through strategy.

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Booth Innovation: CDW Technoliner

More images of attendees interacting with the Technoliner.

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Booth Innovation: RFID Personalization

A custom-built RFID system allowed visitors to

interact with the digital displays.

• Captured attendee engagement data for sales

• Customized experience with Telepresence

• Display technology in action

• Entered visitors into daily drawing

Captured engagement Telepresence inside Technoliner Daily drawing winners

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Booth Innovation: iPad Game Systems

The iPad game system allowed attendees to compete for fun prizes while learning about CDW Healthcare solutions and partners. It was also a great crowd-gatherer.

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Booth Innovation: iPad Game Systems

More images of attendees interacting with the teachnology.

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Booth Innovation: iPad Games System

The iPad game system featured a large display that helped draw contestants. Each player station featured a connected iPad controller.

Large Display showed players game progress

iPads are used as game controllers for each player

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Booth Innovation: iPad Games System: CONNECT THE PATIENT

Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.

Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.

Connect the Patient: Start Screen Close-up view of game instructions on the iPad controller.

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Connect the Patient: Game Play



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Connect the Patient: Winner

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Booth Innovation: iPad Games System: IT’S IN THE CLOUD



IT’s in the Cloud: Start Screen In this game, players had to memorize a series of technology icons.

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IT’s in the Cloud: Game Play

Clouds animate open to reveal icons


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IT’s in the Cloud: Game Play (Reveal)

Icons revealed for 5-8 seconds

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IT’s in the Cloud: Game Play (Hide)

Clouds animate closed

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The first player to correctly place the icons wins.

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Booth Innovation: iPad Games System: DRAW IT



Draw IT: Start Screen This game challenged teams to draw and identify health-IT-related objects.

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Team waiting turn screen

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IT’s in the Cloud: Game Play (Times Up)

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IT’s in the Cloud: Game Play (Times Up)

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Digital Demonstration: “Explore IT” touchscreen customizable sales tool

Guided tours of multiple technology and service solutions. “Explore IT” can also be utilized on iPad for additional discussions

Virtual whiteboard sessions can be saved and emailed to customers.

On large touchscreen displays, a customizable interactive sales

tool called “Explore IT” allowed CDW Healthcare representatives to

conduct guided tours of multiple technology and service solutions

and conduct virtual

whiteboard sessions

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Digital Demonstration: “Explore IT” touchscreen customizable sales tool

Customizable technology solution menu to

meet the needs of the specific tradeshow.

Product demo provides access to

large variety of virtual products.

Dynamic presentation interface showcases

CDW solutions and products.

Ability to email product information,

spec sheets, and white papers.

Technology schematics link to detailed

product information.

Collateral and virtual whiteboard sessions

are collected in cart to email to customers

directly from the show.

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Social Integration: A variety of social media strategies helped drive engagement during the show.

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Social Integration: Daily Poll and Social Media Dashboard in Booth

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Social Integration: SNAP+SHARE

SNAP + SHARE photo kiosks

473 Photos/Emails Collected

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Social Integration: Healthcare CommunIT Blog Posts

3,799 Site Visits 1,139 Page Views 92% New Visits

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Social Integration: Twitter

205 New Followers During the Show

58% Tweets Retweeted

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Social Integration: Online Buzz

HIT News Video

MSFT Article

Ergotron HIMSS15 Recap

HIE Answers Plug

“The best vendor on social media—by far—is CDW Healthcare.”

Colin Hung HIMSS Social Ambassador & Top 50 Health IT Blogger

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Social Integration: Infographic

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Social Integration: Top 50 Bloggers Reception

Invited bloggers via email and direct tweet:

• 19 RSVPd

• 14 attended, 5 stopped by during the show to pick up button

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Social Integration: Tweetups

#HITchicks

#HITMC

HITMC Dinner

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Results: Here are some of the highlights of the event

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Results: By the Numbers

473 photos snapped and shared on Twitter and our Jumbotron during the show!

1,300+ Technoliner tours at HIMSS15!

1,550 views of the HIMSSanity infographic!

1st-eversenior care executive roundtable hosted with HIMSS executives!

Unveiled and demo’d CDW Healthcare’s completely redesigned Healthcare CommunIT!

42,000+registered HIMSS15 attendees!

100+ customer/partner meetings held in our meeting rooms, lounges and around the booth!

14,000+ unique visits to the CDW Healthcare HIMSS15 landing page!

270% increase in unique leads collected!

357,000 Twitter impressions @ CDWHealthcare!

@ CDWHealthcare

300+ customers hosted at the Willis Tower event — and half took the Ledge Challenge!

3informative “The Changing Role of the HIT CIO” focus groups hosted!

10,000 hits on CDW Healthcare’s LinkedIn Showcase Page!

58%over half of our tweets were retweeted!

Date post:	13-Apr-2017
Category:	Design
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CDW Healthcare HIMSS15 Trade Show Experience

Design