CEAL/Committee on Public Services Annual Meeting

Philadelphia, PA, USAMarch 24, 2010

Hana KimKorea Studies Librarian

University of Toronto

Implementing an Outreach Program:

Proactive,Collaborative,Customized

University Library’s Approach

• Traditional approach: “if you build it, they will come” (quoted from Field of Dreams, 1989)

Initially quoted from an article entitled, “Dangerous Liaisons?” by John Rodwell and Linden Fairbairn. (2007)

• 21st century approach:proactivecollaborativecustomized

Libraries’ Death in 2019?!

Relevant Skills for 21st Century Outreach Activities

• communication skills

• entrepreneurship• high level technical knowledge• teaching skills• Negotiation and persuasion

skills• project management skills• promotion and marketing skills• risk taking• subject knowledge• writing skills• and many more

Sources:

- Improving Library Relations with the Faculty and University Administrators (1999)- Outreach Services in Academic and Special Libraries (2003)- Dangerous Liaisons? (2007)- Skills for Future University Librarians (2008)

University of Toronto’s Endeavours

• Creating and maintaining users’ profiles

• Getting involved in faculty and graduate students’ activities

• Capturing faculty candidates’ first impressions through customized subject tours

• Using special collections/projects to collaborate with the university community

• Using special projects to collaborate with the local community

Endeavour #1:Creating & Maintaining Users’ Profiles

University of Toronto’s Endeavours

• Creating and maintaining users’ profiles

• Getting involved in faculty and graduate students’ activities

• Capturing faculty candidates’ first impressions through customized subject tours

• Using special collections/projects to collaborate with the university community

• Using special projects to collaborate with the local community

Endeavour 2: Getting Involved in Faculty & Graduate Students’ Activities

ColloquiumBook Book LaunchLaunch

Term-End Term-End PartyParty

University of Toronto’s Endeavours

• Creating and maintaining users’ profiles

• Getting involved in faculty and graduate students’ activities

• Capturing faculty candidates’ first impressions through customized subject tours

• Using special collections/projects to collaborate with the university community

• Using special projects to collaborate with the local community

Endeavour 3: Capturing Faculty Candidates’ First

Impressions Through Customized Subject Tours

University of Toronto’s Endeavours

• Creating and maintaining users’ profiles

• Getting involved in faculty and graduate students’ activities

• Capturing faculty candidates’ first impressions through customized subject tours

• Using special collections/projects to collaborate with the university community

• Using special projects to collaborate with the local community

Collection

Endeavour 4: Using Special Collections to Collaborate

with the University Community

North Korean Film Collection

Scholar’s Research

Students’ Research

University of Toronto’s Endeavours

• Creating and maintaining users’ profiles

• Getting involved in faculty and graduate students’ activities

• Capturing faculty candidates’ first impressions through customized subject tours

• Using special collections/projects to collaborate with the university community

• Using special projects to collaborate with the local community

International Human Rights Campaign for South Korea Collection

Endeavour 5: Using Special Collections to Collaborate

with the Local Community

Korean-Canadian Heritage Archives Project

Endeavour 6: Using Special Collections to Collaborate

with Other University Libraries and the Local Community

University of TorontoToronto, Canada

University of British Columbia Vancouver, Canada