CeBIT Big Data 2012 - Clive Gold, Marketing CTO, EMC Corporation Australia and New Zealand

© Copyright 2012 EMC Corporation. All rights reserved.

Clive GoldCTO MarketingEMC Australia and New Zealand











Network

Impact

Influence

Opinions

Attitude

Preferences

Activities

Actions



External Information Sources

Structured InformationIn Relational Databases

Unstructured Information

Partner Information

Telemetry, Location-Based Information etc.

Non-Enterprise Information

INFORMATION

GROWING

4000 PBEVERY SINGLE DAY!










Energy

Big Data Is Transforming Every Industry

HealthcareGovernmentCyber Security

InsuranceFinancial Telecom Retail

Advertising Gaming


Functional Areas Where Companies Are Using Big Data

How Companies Are Using Big Data

McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.

0 10 20 30 40 50

Customer Intimacy 49%

Budgeting & Planning 39%

Operations & Supply Chain 37%

Customer Service 33%

Performance Management 30%

New Product Strategy 28%

Pricing 21%


Big Data Demands A New Approach

1Petabyte Scale Data Storage


Isilon: Scale-Out Storage for Big Data

HDFS is built-in to the OneFS operating system

Enterprise Hadoop Ready

Manage PBs just like you would TBs

Management Simplicity

Massive Scalability15 PB in a single file system


Discover New Treatments With Big Data

� Fast access to all data– Scale to 12 PB with linear performance

� Collaborate on groundbreaking research– Reduce the spread of disease

“We’ve been able to grow a single file system to a PB in less than a year & maintain the throughput necessary to advance our research.”




2Unified Analytics

Platform


Greenplum Unified Analytics Platform


EMC Greenplum DatabaseMPP Database For Structured Data Analysis

� Performance through parallelism

� Built for analytics

� Flexibility and choice


Greenplum In-Database Analytics

� SAS: HPA, Access, and Scoring Accelerator

� MADLib: An open-source library of advanced analytics functions

� Analytics extensions supported, including: – PostGIS - Geospatial support, PL/R - Statistical Computing, PL/Java, PL/Perl


UAP Unifies RDBMS & Hadoop


Hadoop Solution With Greenplum & Isilon




2Unified Analytics

Platform

3DataScience


Legacy Analytics Process1. Find the data1. Find the data

2. Get access to data2. Get access to data

3. Learn about the data3. Learn about the data

4. Move to sandbox4. Move to sandbox

5. Analysis finally!5. Analysis finally!

6. Operationalize the model6. Operationalize the model


Chorus: The Platform For Data Science

Collaboration


Self-Service & Collaborative Analytics


Harvard Business Review October 2012

SPOTLIGHT ON BIG DATA


Who Is The Data Scientist?Source: EMC Study, “Data Science Revealed: A Data-Driven Glimpse into the Burgeoning New Field,” December 5, 2011

BI focuses on managing and reporting on existing data to monitor and manage concerns within the enterprise

Data Science applies advanced analyticaltools and algorithms to generate predictive insights and newproduct innovationsthat are a direct result of the data






2Unified Analytics

Platform

3DataScience

4New Analytic Applications


Traditional Application Options

InnovationGrowth & Revenue

Hard, Expensive, Slow

CUSTOM APPS

AutomationEfficiency & Cost

Requires Defined Model

PACKAGED APPS


Get Started


Identify Where Big Data Analytics Will Provide Competitive Advantage

EMC Big Data Vision Workshop

� Drive alignment between business and IT on common goals

� Ensure focus on the organization’s key business initiatives

� Envision the realm of the possible

� Develop metrics for measuring project success


Summary

The Approach To Big Data is Different2

Big Data Is Transforming How We Work and Live

1

Embrace Big Data Now For Business Success 3

Date post:	09-May-2015
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CeBIT Big Data 2012 - Clive Gold, Marketing CTO, EMC Corporation Australia and New Zealand

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