Cecilia IglesiasAsociación Civil Red Ambiental

Argentina

Despite the abundant available resources, millions of people survive daily life

in extreme poverty.

I was born in Argentina, a country full of beautiful places…

although some of these ecosystems are under significant pressure from various types of

human activities.

This situation causes a social, economic, cultural, political and environmental crisis.

Everything was falling apart.

I wanted to help, but organizations did not take me seriously.

I was compelled to start my own small projects at school.Through these experiences, I found my purpose and decided

to pursue a career in the environmental field.

In 1999, during my last year of college,I was working as a intern for an environmental consulting firm.I wasn’t really making a difference, not even a tiny one.

“Every single one of us has to do their part to

plant the seed for change” Agustina, 11 years old, Argentina.

It was clear to me that I needed to find my “part”

I believed that education was the key to sustainable development

I could not resist exploring what could happen if I used these new technologies for environmental education.

I registered the ecopibes.com domain and the project was born.

And suddenly the Internet arrived like an earthquake, transforming the way everything was done.

I was enamored with ICT!!!

“Let's get to work!!!!!” Juliana, 9 years old,

Argentina.

After graduating with honors, I got laid off! It was both a challenge and a opportunity: I could either seek

a similar job or I could devote more time to my project.

Information

AccessibilityCo

mmunica

tion

Education

ICT

SD

Environment

Society Econ

omy

based on the use of information and communication technologies.

EcoPibes is an educational

project for sustainable development(environmental, social, and

economic),for Spanish-speaking children and adolescents

What is Ecopibes?

The objective of the project is it to enrich the education of children and adolescents so they can:

understand local, regional, and global environmental problems,take part in community development,

assume leadership and construct their own future,respect and value diversity in all ways possible,

be honest, creative, open-minded, critical, peaceful and solidary, and commit to a sustainable development for all.

What are we trying to achieve?

Today we have sufficient evidence of the degradation we are causing to the planet, and furthermore, how this degraded environment is affecting our daily lives.

Why is it important?

We need to commit to a different path, one that works for everyone, everywhere, and for

all time.Change is certainly necessary and

I believe education is the ultimate enabler of change.

Environmental education in Latin America has many barriers,

among them is the lack of educational resources.

Old problem…

We had 2 choices:

Use traditional natural science books, or

Use environmental books developed in the global north.

Neither of them adequate to fulfill the need.

The Internet arrived providing unparalleled access to information with better tools to share it. It’s arrival

changed the role people have on their own educational process.

Old problem… new opportunity

Even though we had access to a gigantic library, resources were not locally relevant.

We were learning about problems that they were not causing nor being affected by.

We were not learning about the issues that have consequences in all of our lives.

Schools are teaching about the Panda Bear!

Through ICTs, I could promote change, in

order for concerns to evolve into local action.

Old problem… different approach

Accessibility

InformationCommun

icati

on

ICT

Education

SD

Environment

Society Econ

omy

Equal accessCapacity building

Locally relevant contents

Equipment and softwares

Global team, worldwide partnersBy using ICT we can pool together the knowledge,

experiences, and commitment necessary to achieve sustainable

development. We use ICT to create a unique team as well as to find our

partners.

Support

Support

Content

Content

Content

Content

ContentContent

Funds

FundsPhotos

Sounds

ImagesPhotos

Photos volunteersvolunteersvolunteersvolunteers

How else are ICTs enabling our work?

Let me tell you what I think EcoPibes would be without ICTs…

We have invested less than UDS 3,000 in 6 years.(Creativity and networking can be extremely cost-

efficient!!!)

With that kind of money we could probably have enough to print a few copies of a nice gigantic book that only certain children in the area

would be able to buy.

Instead, today EcoPibes…

...is the largest sustainable development website it exists for Spanish-speaking children and adolescents;

...has more than 30,000 users a month, from 29 different countries,(1 of every 4 of them includes our website to his/her Favorites);

...is a network for intercultural exchange of information and experiences;

...is a channel through which we promote other organizations and projects;

...is a living and evolving project that can reinvent itself if needed;

EcoPibes also…

...received several safety labels and awards;

...has attained a great presence in search engines (number 2 of 15,100,000 results)

...is highly recommended by intergovernmental organizations, governments, NGOs, schools,

the media, environmental networks, etc.;

In 2004, I received the Outstanding Young Persons of Argentina (TOYP) Award, which “recognizes young people who excel in their chosen fields and exemplify the best attributes

of young people.” In my case, I received this award for

environmental leadership.

For the first couple of years, EcoPibes was my contribution to environmental education, and my primary donor was my own wallet…

Challenges during our inception

However, I increasingly started having time conflicts. I needed to work in order to pay for the project, which in

effect left me with no time to work on the project.I realized that I was not achieving a core competency

of a successful organization: economic sustainability.

I started looking for partners…

But first I needed to create an NGO (jumping over hurdles!)

I soon realized that having a good project was not enough.

Our project does not fit the mold

EnvironmentEducationChildren

YouthICTs

Argentina

Global IssuesEducation for all

Poverty alleviationYouth employment

Access to ICTs(Out of the map)

“Why don’t you start an organic farm? That we can help you with”

Most common operating cost are

usually not covered and salaries are out

of the question.

“Why don’t you come back when the project is mature”“Sorry, the project has to be genuinely youth-led”

We recently won a Youth Projects Contest organized by UNEP and the Secretariat of

Environment in Argentina

A new project we are working on was selected for UNDP funding

Hopefuly, we will get the

attention of new donors here!!!

I envision EcoPibes as a readily accessible tool for every child or adolescent who is willing to learn about the environment.

I want EcoPibes to be able to transform this curiosity into a lifetime commitment to environmental protection and sustainable development.

My vision for the project

I want EcoPibes to help them understand the systemic nature of reality so they can make decisions with a profound understanding of their consequences.

I aspire that EcoPibes will help empower children and adolescents so they can become environmental leaders today and in the future.

I hope that EcoPibes survives in perpetuity.

Continue to include new contents

Improve interactivity

In order to achieve this we will…

Create an EcoPibes Advisory Council

Lauch collaborative projects

Create a Network of Sustainable Classrooms

Search for new partnership opportunities

We could also translate EcoPibes into English and Portuguese.

Search for infoCreate or adapt

infoCommunicate infoShare experiencesBuild Knowledge

We want to continue exploring all the opportunities ICTs have

to offer so that we can hit the bull’s eye.

Our major constraint has always been access to funds and partners

None of us get paid for what we do, creating time conflicts.

We could never pay for someone to solve our programming flaws.

We cannot satisfy some of our users´demands.

We have missed opportunities to provide interesting solutions.

However, the lack on money has also created interesting challenges that took us

beyond conventional approaches.

We learned to focus on what was needed, not wasting any effort on things that others were already doing.

Therefore, anytime we are able to find an useful educationalresource, we help our users get to it. This has been a good basis

for institutional collaboration and partnership building.

We always have to search for cheaper ways to do things, sometimes resulting in a very innovative solution to problems.

Our games are a good example!!

We learned to ask for help. Everything on EcoPibes (images, sound recordings, contents, photographs, etc.)

have been donated by people and organizations.We try to satisfy our users’ needs by maximazing our time.

For example, at the moment we cannot answer all e-mails, so we are focusing on strengthening our network.

Since we could not pay for someone to program things for us, we had to familiarize ourselves with the technologies.

I learned everything I know about ICT by using ICT.We continue to look for partners to overcome our major barrier:

the need to split our time between our project and a paid job.

“Remember to start with yourself, and then you can change everything you want”

Leticia, 10 years old, Mexico.

A challenge that has presented itself is the increasing complexity of my life

combined with the organization’s growth. I am pulled in many different directions,

as I have to play many roles.

Mother, daughter, sister, friend, etc.

University teacher

Youth Engagement

Activist

Civil Society RepresentativeEnvironmental

ConsultantFund Raiser

Project Leader

In the process of making financial policy, development agencies should consider both the possibilities and the limitations young people have. I would like to see a stronger commitment to economicaly support

youth projects, both small and large ones, with a focus on the global south.

IGOs, Governments, adult-led NGOs, the private sector, etc. should listen to young people and learn from their experiences.

Keep policies flexible to assure room for innovation. It is important to remember that often the best projects do not fit the archetypal mold. That is exactly why they are so unique!

To promote youth projects based on the use of ICTs, special attention should be given to help finance their technological needs.

Award and recognize young people investing in development, in order for local institutions to take them seriously and support their projects.

www.ecopibes.com

Thank you!