1
2
12
24
34
2
3
4
5
82127 679,505
227(1022)
58 (1022)
2003 22,435
2(2011.9)
2013
6
12 4 1
1001.6(33)2.20119 1
15313.4.~-
TASTy--5.2011
1.2009
2.2009Cheers21
98
991.2010
7
101
1.2012Cheers2.2012
3.4.-- 5. IFHS12 18(783)6. FHC10(45
1)
()
8
9
10
11
12
13
14
Single Brand Poly Brand TransnationalBrand
Large Brand
()
15
82 90 91 93 93 94
14 37 31 20 28 11
94 96 98 99 100
13 22 31 13 7 227
1022
()
16
1
1
1
1
1
1
5
1
1
1
3
8
19
17
12
13
5
8
6
10
9
7
114
3
7
7
3
7
3
2
9
10
2
53
3
8
6
4
6
3
3
6
10
2
51
()
17
()
9
5
14
9
& 1
3
10
2
18
3
1
19
20
:
()
321,781
344,752
372,139
4.584.37
1.82
0.04
7.14
7.94
-15
-10
-5
0
5
10
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
(%)
21
()
:
0
5
10
15
20
25
30
35
40
80 85 90 91 92 93 94 95 96 97 98 99
17.6
24.6
29.6 29.7530.97
32.0 32.8 32.933.3 34.8
35.836.8
(%)
22
23
98 99 100 101
4,238 5,753 7,698 9,682 25.77%
271,718 291,645 316,720 328,476 3.71%
1.56% 1.97% 2.43% 2.95%
98-101
24
25
S.T.I.S.
SINCERITY
TEAMWORK
INNOVATION
SATISFACTION
26
27
()
1.2.3.
-----
1.2062.3.4.5.
(102.2.28454)6.7.
28
29
()
1.2.3.
1.2.3.4.5.
1.2.3.4.5.
30
()
170
227 227
45 51 58
215
278 285
12893
726756
18 21 24 2739
167
120968874
0
50
100
150
200
250
300
2006
(
)
2007
(
)
2008
2009
2010
2011
2012
2013
.2
31
()
()
7,698
9,682
20182,624
9,716
12,306
5,753
4,2383,767
3,4872,885
601 924966 1112 1364
7,117
5,3504,7334,411
3,486
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2006() 2007() 2008 2009 2010 2011 2012
()
32
()
262,299 266,021
634,007 772,987
1,049,664
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
1,100,000
1,200,000
2008 2009 2010 2011 2012
()
33
()
4.58 4.65
11.08
12.71
15.69
-
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
20.00
2008 2009 2010 2011 2012
EPS
()EPS
34
35
36
37
()
/
38
()
39
()
40
Thank You